Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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","iv":"386e3674f1e762c23940eccb78cb8ab1","s":"d111d16a5692ca1d"}
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