Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
{"ct":"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","iv":"14bfe5662e705052673b13485d75873b","s":"fd58f3381c3b0b5a"}
Share your thoughts. Click here