Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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","iv":"be230307fbb900505adfddfd8aa6b279","s":"6bc3fffbcfba2b92"}
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