Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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","iv":"95ea47ab6b8c84d50bc200750819e0e8","s":"cc099e2708523f05"}
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