Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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