Luxury Daily
The authority in luxury news.
March 18, 2026
  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Global luxury market to grow by up to 4pc in 2026: Kearney
  3. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  4. Kering consolidates jewelry houses into new division
  5. Bentley nears $3B in annual sales, growth slows
  6. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  7. Puig appoints new CEO
  8. Saks Global draws additional funds from $1.75B bankruptcy financing package
  9. Sephora teams with F1 Academy
  10. Lexus heads to Twitch for music-fueled tribute
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 15, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Global luxury market to grow by up to 4pc in 2026: Kearney
  3. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  4. Kering consolidates jewelry houses into new division
  5. Bentley nears $3B in annual sales, growth slows
  6. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  7. Puig appoints new CEO
  8. Saks Global draws additional funds from $1.75B bankruptcy financing package
  9. Sephora teams with F1 Academy
  10. Lexus heads to Twitch for music-fueled tribute
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Marriott’s Luxury Group launches artist residency program
Richard Mille signs title partnership with Superyacht Cup Palma
Puig appoints new CEO

Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
Bentley nears $3B in annual sales, growth slows
Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property