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Dec. 20, 2025
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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 15, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Harrods announces key leadership appointment
  4. Audi propels Santa into the future with electric sleigh
  5. Lamborghini heads to French Alps for women-led driving series
  6. Exclusive Resorts purchases Inspirato for $59M
  7. Diptyque plays with the surreal in holiday tale
  8. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Armani, Chanel kick off inaugural Architectural Digest tablet edition
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