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April 9, 2026
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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

November 15, 2018

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Gigi Hadid fronts new leather goods campaign from Miu Miu
  3. Schiaparelli begins Harrods takeover
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  10. Mandarin Oriental refreshes The Landmark, Hong Kong
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62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
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Schiaparelli begins Harrods takeover