LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"f57bafaf70b98141b347e05bdeab942f","s":"fa8923235ca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