LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"69175e597e4029224a3437d6e9d46320","s"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