LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"a5b298be83bb0104a059b21af9657b77","s":"fd97f0846d27f74b"}