LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"4cc47279f6909afca3f4dd4c9907ed4e","s":"294277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