LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"20db30f84ab581afac0d0a8ef498a61b","s":"34afe868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