LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"0310e4c24d5f33e5c0cd95e9f90188f7","s":"ca1da3c226b6640e"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