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Aug. 17, 2019
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Marketing

Quality beats quantity in luxury holiday social media marketing

December 12, 2017

Social advertising for the holidays is about connecting with consumers on a deeper level. Image credit: Miu Miu

 

By Danny Parisi

With the holiday season in full swing, brands are using social media as a way to connect with consumers and push their holiday campaigns.

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  1. Gucci taps emerging filmmakers for sneaker storytelling
  2. 2019 luxury spend expected to grow highest in UK
  3. Sharing economy comes to luxury retail with Bloomingdale's rental service
  4. Hong Kong hospitality sees downturn as protests continue
  5. Marketing to the Smartphonista: A new generation of digital buyers
  6. Four Seasons: Engagement carries more value than number of social followers
  7. 68pc of millennials follow luxury brands on social media: report
  8. Chopard champions French filmmakers for digital film festival
  9. Luxury hotels can leverage social clout to attract young affluents
  10. JetSuiteX touts time saved with alternative aviation in rebranding effort
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