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April 18, 2019
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Marketing

Quality beats quantity in luxury holiday social media marketing

December 12, 2017

Social advertising for the holidays is about connecting with consumers on a deeper level. Image credit: Miu Miu

 

By Danny Parisi

With the holiday season in full swing, brands are using social media as a way to connect with consumers and push their holiday campaigns.

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  1. Neiman Marcus pushes into secondhand retail as resale category climbs
  2. Day's wrap: Kering, Neiman Marcus, Christie's, Swarovski, Tiffany and Zegna
  3. Will the luxury industry pay the price of Brexit?
  4. Fashion sites see more traffic, sales from mobile searches than social media
  5. Social media users more trusting of peers, influencers than brands
  6. Single millennials less financially engaged than other generations: UBS
  7. Tiffany puts focus on personal style in spring campaign
  8. Chinese women driving changes in luxury landscape
  9. French, Asian luxury companies average double-digit sales growth: Deloitte
  10. Bulgari brings women's stories to the big screen
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