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Marketing

Quality beats quantity in luxury holiday social media marketing

December 12, 2017

Social advertising for the holidays is about connecting with consumers on a deeper level. Image credit: Miu Miu

 

By Danny Parisi

With the holiday season in full swing, brands are using social media as a way to connect with consumers and push their holiday campaigns.

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  1. Sotheby’s Realty arms agents with bespoke marketing toolkit
  2. Personal luxury goods brands saw steepest value growth this year
  3. Day’s wrap: Bentley, WeChat, Surface Media, Selfridges and Estée Lauder
  4. Digital in real estate – Luxury Memo special report
  5. True omnichannel shopping experiences still years away: BRP
  6. 5 mobile marketing myths debunked
  7. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  8. Should luxury brands stop avoiding ecommerce?
  9. Ecommerce to account for 18pc of luxury sales by 2025: McKinsey
  10. Growth of mobile commerce creates online and in-store opportunities: BRP
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