Marketing
February 2, 2022
Luxury brands need to diversify their marketing efforts. Image credit: Burberry
By Sarah Ramirez
Marketers should not hesitate to diversify advertising, as multiracial campaigns can resonate with all demographics if the messaging is authentic.
{"ct":"KT6Fyvg9KDd6Mw0tpkf5ansyAXReuolZB\/\/vX1a2mAqEqC9aF6mfQzH7vafV58ELPW2wXWZC\/d2oo9gor9cIskSjK3nLUX1mgZUuuzJmm5s2pffIhF42enT\/pHmQQGUl3JUkFmS2ZR\/9Vief5+4lkQShZLBN1zULKAETWqhV1TekrD8xuZ4TgezoeFb3zhNrCrA6esjKuh74QNuYsfhpOou439nnmxX1tPjzJk\/MG4go+BWXfe91C1DhZKzgHy77Rhmun8pkJI\/kkDCMgDuT4VE7SWRqtnJp\/hrt5h0EYb+vcVc85iVgBrl0Y1xDhTEmK+QBSFfWRmb9Xd\/c69FRHn66Xei1MS+sL\/kMnIoYgyIbKHrWVDcVWkPMx8Q06h5qpuAiFvUyOFyoSqdS6EfAfQlPh\/oBixwX5dTs6oauoVHKaPU+v0WB0W8Pg+RdvjOVJo+segqcLF227PVjvkBUbEnx0s4zs4h+byUiE0Dy8uI75Cw0SZE0yL5ExqiGEBIw5TQPkvlTnmTeS0klM47jWvk5q5CAhU0SkZmW6E5b\/u9erXHY2kAUneqsA8EPL6ccX8iUQ5CxFtCmPnoMLjHj0frUr6oTTVWQfwe9neH3eQJWougmAD4xskEZNbe1ihdORU0kL25dFdGJGGJfV1lHOlKSKtvpp4Gm\/znmKktydYVyeNRvx3YUEhDejJuYqmxqxKXosiqh3NlythzazpU4UaxQOF1X2bPYfPp89Jvamhkc\/dYVzDRMUwLInGp1iR2NUQSy8p71p4RGvfSrUnw45qypgaAm\/TvBpzvwFHaz+oqVG9txpc2+arbIoG6YrCy79j\/1Sh34\/b4JW56Jsy44ySWldX5rSGeSPeDP5f9WDGNMTzod6KHobIM6Urwoso4\/lwkcPI8odRI6Zes5XzQOZLueJvocCWts35D+\/UdkjgzqEAunZlmGsIElJJPEc21xelmIwGTjRR+rq7nCs6pFcFIpGPexeDvgqK19GMKgOdeh6KTXqtdVIn3S9wm3syJe9am1b06hBYthSxGEnnOc59XoHADkc3P56vaiD95kuP9N8rlFYlrcqpvjinx8lYhIivT0WsHwPS7mw+Ui+0\/04f3fJCQJNi57WEbjquZGYMIhEfVP3KrdM7BrJkzpLneCU4+3SH3TER4\/7ENIXw23sZT1eitfbK1Dx5ng2wcw2BzdyZDX90CRhtMM2ueOfAzbxRF9OnlrtFOvjPNJOs8476Tjp7rGBddmzhr38SACe7CaMZKWpzc40yEkFP1a5vRzruPCNP5pG5T1ldcvinM9ykRj+CTmZRTrkVBKRv80prMs2Jx8\/6Is99nvOA+0Gv0vWHBN7lZc82E7QoKM0EMaWoMljDqxHUZeJqgylsmXvZD5kXX5vjYxh3AHzsibmKwaFAAh7kPp4KJp4sb1lhJz\/ogrkKCJzMxKGhm9ASg4f5LvBKriliI5Gm0j29DXjtEj\/OTPrzamkZbTl\/1twwywjMmudWY4qEpxJ2kVfcJyCe7ZzgUniflYBkKMcdv4uc4Pas+x1ZlHO\/iQensfcphyVenJ8YcZKQRhM4j0DddcSmMU3zJKtB4wPTx8pcrLYvDu2wla\/wuwxTw\/1YYxVuXtqhPUKXjfpHzelByrJSe+J+5qtjJCwvZ5qDH6CEP\/\/An2HPVJCjSyyd0h19\/nS42oPHH1CLb9TSsaInpmFxeNbk\/6hZA\/cGorNga7lylKvdyvuuwflJnmtKbMrCV9LwO7fmTVJy6CDQMT0JGVE1NjmTazzJt6lfS7H7aBMcT+hfaF9g\/PW5SIuFsu5\/VBNnU7jRpHj7h9K49AmeuazQtcgJAhwVsoGObpVbV9Cj8o4cbFfeU5Fajl3v29\/f+Q1BPG9fZHAobyTF+22MPhHgJ9TOdh9JX17axlkJQtfXXz7auy4G8ibtTpR59a5qsQU6VbGmINT9BNf6xGt\/4+koAHT+Dho2HPPLjUCIFzKrI2q7AnAiVeBuMbkutyho+j4jhTp7mlqcjaf1l3RbltiuHSzmFose9IYGXzPVUZZueox2R9xkUwZENf9P\/jUuwaN9ZWJsV+IpqBLjAQhuDVHvnviFpigXlMP387dTJe\/tjn7mz6o42GXO2ccRtbhGKt1yhnzch\/j85ORJWuvJelCZplt\/ZPzKrR2fKjcThSV6l02nQwJ\/hSw+hFmNxAG3CAe6G6r8Zpmr8QVq+9JOH1EqkUp4ScgIazHhTfjf0TNs\/ZpyfjoJ++z2lbTNlYz9FLTruN38DhI81BzRjP0VZowE51H26i8CcEaN5butnhVt569vsuUea78zczfZy+4RCGHK6d1c4nPhoV+8bUFPTjuoyeiltewYofgn\/IBy\/r0\/hm8Exp6q09xJgnqFjNSAt+9zRgtmvoLSFSbTMJpDY7PIaKNSkaabVLVKz6SLtkfhiSCFQF0Nh5Kyz8eghS6rz5yCjkZx339jHxcIsOSfG+eZUKkVWB5o564clBT6zVrrTI8K8H3gA6T5a76JujYxNwI75OljNGG0obKQJbud8TT7SeYMq94\/CZvmpAaADDP5IKLdRwdusLLD0r0oEBuz\/h9qg4Fl9r6HtHbK89JPh0i8rHOS7nVEZGatAJTg5rGLZWW1O4RMhlYtP\/bAys+AtsuECh2tyfinPuJgehgBh0NofQoewwxNRYT8xg4Cz9fGqMB\/CaxU1Mqy9CrAn4yOYIS1n\/rZUiUK48yEt2Cwv3qrzbhXIqCnaCl+MHY0BOuzJyq8FjAINh017NJJqxebQEpjS\/UgRlj2wAk+prRGJSrKcHuUnjYUViy\/fgU2NA4NlrAzKBuv5cbdzanFsVqTzOE6GmBERk8gjX4HKoZFnbVX8Fv8\/+xEdHkCgrDuqWhIOVl+5mGpWoKnpcUeuDhVklSwmb4NgNeRlCnDvVmzYYnc4utLi4NlLJZDvHWklSPYUigQDASITFLqcGRHzUv\/ypDr2CgMOZQaXq5A1Jv\/xUr8k41VZJ2apIQHgRnjQp+DkyNFVYvw5dzQSa9DLJCoFouVdxvCplOiZuypdJouGhEnoXMwdOdNcH8s12cjjruFtr6LPotM7Nm0GHiXx3jNzgoTeKyTgzm2+O356sbeboyn2DqiPE4DQp2XZGVMEgcs8GEbM2GR9negVJKoqUw3LXMpikAJcQajrn22xiL+QDml6yuqXDj5rPC+IgkmmBmD0gzjSUczGOSbwkBfGIZaxXvr3rIOedzgNuMIRoJVi3MkADMeD4nIW4wz9Sst1LCkxBoAli4bg13wshiYNQf7vdNn5IWLwQY56hUHDI3iPBfPD6AqxJysW0Ur9ykEDZym7uxfaGJ4enFbhtMGJsjJ67sSIk8b9RTWIkfMnEjbgIB4RTcXHOJGANh7VKon4RU2Mx5wmPeyHRV3QXEJ7ZynZq9RB8t7gCM4QoqdYb4wuTsJceoo3ijUj7t+lGJpJdjWUWNrhf3ei82FYHjkzTbvzHNlxzj1L2xSG2FJN4uqvPlyMtWsHz+9XKgWULqvnk71i2yqqH7My1l3GndUAdSQWVWY5z6mb8jFOA4tjbUgYALgv1fTEiWP5cY4IpKhyPuMqIbq\/2kFVz6qwWs2pDPHHZD5OYPkLF4mMaZ1E2e1QBGZpoZj151qE6cFh7yZEFz9lT1ZmUMPMm2oFeVMKU8b7WShORVNeB2TEJL2Up9r2yxdrmH5mHVld8FYPCbAKq4s18sFMkLLsU3US6eRznnYlzGL5DoCCq6UcPsX+hFis8d8fOFuS0QrIKXGzujX\/cCkvrlnWYJ+6Wj077vAs9L22bFnBvmuWdeNw56DH52NC+FudR6BYgbiGyCFOuToQ2EVzDAxvjGeXS9kIH6aCi2UGzICRSF2HDpuQev8a0d9i2LOzk3LLwDGm9PEh9OSiSh5RRwy4v5WIk3cYtEPyMaze6bLAyOAesCHONWXjcLv7oiXupyHQDfSK9BYi8hdz8pxnQA52u7BIMmlCD8Eag5Q3YIQnMsna0hd4ez2GPqmQM9qokSnhNSUcm55VgzHksYOAUPcYJtsWQyrkHqXS5VmRES6bn9Pa9BDZyHy2l8N3l9OUShmWpJINrMHX4\/oyV2fHJH6UUJ7cg3Q6V\/H9vskkdObiXVHMvFxcEQKcfHZtyG+nTqBqpDouZ8PHF54tu5eqfhPzP7rvbt2u9zofUitsoZhpnRpjDKkM+\/DQSqWHU\/2axZ+1RBChYcEwzBkEiehixmX6XjUhV1PBnt7oi7yoPDSCk8NuZ3keP\/61cnSsA4tN3plg\/9VnpgCy3QFLqqejdeqgVnRGQFiTWMPyZEYE4XT41PLMaYC4oLjmTPJjepmZIaxJrP78UIYOiO81nCq4HTkhmMWVDFkcOa7k2ZgWdHiFFab1vew\/BULMCiapJJgy\/gaY=","iv":"238a11d4613cccaa21c241276a8c4872","s":"9171d6b3db51d08d"}
Share your thoughts. Click here