Travel and hospitality
September 12, 2024
The campaign launched this week across print, social media and out-of-home placements. Image credit: Raffles Hotels & Resorts/Dylan Don
By Zach James
Luxury hospitality brand Raffles Hotels & Resorts is playing with clichés in its latest campaign.
{"ct":"Sk2dxyNMi1rphJOF6xY7LE12gBWBCFYSRqffIKSvbrCgje+XT9KJXTC9IXW6yruiK0b2VP7doCaFopEtF+qX4N\/CTd6AEZSB3fxwpRUDU+cWN7Pw4QVx7VwwlUH1frunvqvao50Yx2dcu8X1d7djPnq22chpmtWjKexLkPxMVP5zZCM2EqSf6qgN\/qiAav9p\/6211mhxMDdSQJfyVzgWixpI17YT1xE62ggyBj+mU\/EHHIUeR5B0SZ\/CVj8Fb5Nx+3sn1qI6kAKH+FRPtGOd0znzwc+92xq1AleYBvoBl4iaA+AE8CKtg9XFT\/mP3FBWauLXAL8fglXmxs2YJjx78lXZN9zD74P2eMLLr9IaQG5KPqFFN\/bXF+JVCvXa9znornz5qrQFL\/z7i5++JIKiKk20VkBKbEBZ\/7DcL4l+YnKO2TUFsr7DiqN996buN9DokUb\/ZxlXFsupy8WeFf6B7A\/83MowwMLZuK3\/T+EwTt2AFAagr7Gnoo0Jh8Zmb1f4+XoJUyKclOok9yp3WyllXfHAkN9L0RRt3ow8Ec1062V7cEPB\/wykG\/mg1+JijkRWYgxTacIogUWuTAvEXW94sT\/DlknBNvuDsPTWxxmSOvJMGX2IJlesyTGYDqD1ly\/8M51GtvpeuztjtOSYgnKvGuMR8h09n17H2JQWxpKgo1Xj8RfnO4AeFrclLS5yyffGbMBV\/BbtIzqMSPpj3rPLIkmGqjXMn0njDlKzWWQBYxCbUjzKMhiZ3mHMKF91mZWj4cpQBk7nQ5OHDcXgTCOoeiwlOg7chxU8c2t8yIZh4KMKIcBjeNtcLFmba19RrPP8zk4ITZUfVXowhraBdWol8TSYdW5dWWiwV80nNAQMXiXMGFep0EU8iSkJ8xC9lufA\/ud+42Y03GgJplRT4ryyNlPXKK1GNoh6QYHS+12V9M+mPpOz4M2VJdi2LOGHuyP8t68Xukzddj1FJ7qgpewrMlMuec2jzzYO7SLhKEtHXvXrr\/A5aCiWG\/cV0SS5\/Kk9tmwn\/XvW8AgR3P8hg+LDJOXhjc8oEkqhEM8\/R3vGfTEzo3yCpzjqdwaqRY8Rh3cEgESk+OtegfYBoWAucymbMQJvqwg3bcdt5zQ5bpSQX3dIITSfZTvLfVT9Eoxe2cqGOsb3WTgixwirnfzca8AWII+i7NW96wGAIfknD65lCJFFXA4cqkaxz7CJ5KGcQ+3XLp451\/EB77695PCGFTOHus9+z7FbDsjsSQ4NGFvVqPcMZMUk6X\/K+wkvJCqte8uxw2bdOauN5SqGL2Q2aB+z1nhSeoF+apDO2NmJWfkE6UXt1PsX\/xZiE5aa5\/lSqaz\/GUwf0LjB5FSsi9blvU9W8efefL9uttxPhevmkVwQCSBycgMwJg+W2mX4je\/z3heTzuc6h5jTTeXwt1Z9Opk6tWDdWQ1\/wj2R3Gooia08BvgSnnnA2cwXF9N7C0BJBub4UEYtt3FJkgng3sq4y1yOqAhU71ADfdjaJufcKyjYT5Hx4PRGELPUk4mxbLAz\/SxzPVJu5afSWNbHOyrHw4nkUzG1TYd9MY50VcoIJqAg7+vo2KN4XTuO55b622eSdjdZgdZuG\/K5eAePt7+uk4MYK55PJ5PJfyENp6xGZW\/pewapwlAk5FFU2kceMa7CEmbLIUfNDbMdnPxo5+gfYCddLjeH7xwVvnv7fRYybjWLXG5r2n0oDCbfp1mMCgHTKjH03HYHaZIvdPw+0z3lmyLQ2xBsR3BzpKNkcp+NO4jOtcnb9qE0pb0\/hzkCQJAhMmd6ChpRRPr3royaL08ECnGevMmHrf3XHE47EO8nFvOvKFOEE2h\/AHJgmHxKVcZUZq6MFj+eoxAAxlCKgHCZUVS5njA3uZSUlHhZDJMHdjOkQbcxGqSGFaKZMGVpwffZ1e7VqmB8VMGN5dfrcyMndXAcIj\/bw597cQY6O8cLd75Rmw5I6lre4nhRU9fzXJ3CjfqYN8tuqVfwVpUzGZw7NxjsHp8I6Dxr3VhXYAXTFkacznQD1tmmlxOHcpcnzb0weACuBo28QTCV0x4Koes781qNlWRrf3ah4HIdw+m\/06N3C4AVSWC1KxAVIh7ZWevKnDsaTpw19NNOynijujkgLH8s6NoBP0Lf2Vx5mLw4QXshd+YJH6jFJfSOVNb5sEyD5mnjpYjQb+XwLuDVh914kBifQROfG0OaPxUACcTM627LOUDlpbjHCpppiZu7k82tmgpkoZJg5aEeiTvR0oniu5CYBoINMXYiAtn9cIbkh5W44P64oe0TEVv3yhGU524P+oQw8EJQOOKhU+q9KY4Wr8YEmNJ\/Pwl0RUn9mxhwy9u8yG2qGj665DQ01yGvoQ8W8cKdqOYBg8t81C\/r5bQpj2fNjLgJRCFEEpUzhLhza2Bborec0kdmvtdHiMkkbE0W+kWc5gs3gMz0NAOIvgbRN6\/F6BXPF7rO\/vBUTIE2HlS3eDStKIwsYk4T0pBQ5LsvKaJ3jGx5n98WbsCU5Flm3ElRq2q9oL1Ia5+amFcLkpsRMLu3+NP1V2fDBA3vseympKbN8UN4xyQDpCSJqrtrwppc2C1ihYqwcx0E7CS77Pb3cqCJfhXjvG13u3HyDBV\/Oiz2aP7WIA+VgFMrQiq2yz90Hs6u8ljZXB4du4mXnXf8c3C8f45vFIWNhXT+BMIjkJuM6rfMNlcIhZAlz2G9DVPU8KKxx9xYDbdYUePy6xlSrc6fBOlXro4ES1lCysR101YXQqOmgscYfWsckmqBBlPYx9chbZu3ZEIWOb7M\/wkWDfdUu343dzaVC2QN7qkIO8R8Jycc60XiSmNu\/bjf\/BBggAM1uO9juK9Uoo3Ta9uaW0n+s+GPpqpNTibu5ciYUfMQ+ig1ouI2W4KEC\/kn4Hhm+F3S0XHmKeMHcgsBlP8SICUytmMCLM3QiDb84lXLAZwE4Lk9rG3YZH\/z5Cvy73ZupNnd46\/l6pBiin84WNEY3lcAZ98\/dPbiCEM+h5f7SWAD2dSy3orF1zznfEMHnSyfXtl8DF+8+eVxTijSSQ5zPtQVFtZ2lohoihxlQzCDreVhuSZEIg5fepohG0fBb8rW8hR1oOmR3DWnbDsfF8DamNXsE6NQWNXGgTmNxpUQY2N\/kHHyva5dqkoYBrIuYTU2enChmzgp6DpGZI9vntX9noO8kcPPa3kL52e8MU5Jy42O9IZxX00j1Rea\/psRxJZDQ3dvSkkh2Vj7kgGw95abjXh+jYHwFZ2Ez+w3VUF\/YnIjs3\/+lu+aSzRXfnuweqRzEyoAEENIeuY3afPDnXS0Qd3uo5fh\/a9kf2ADo\/C2SXcVetFl5zzf9vD9RwHHR8wdqm+EySjkWSJEW+Nu3DXh+QP1CpcPw8QlNd792XbWvdxSzu095ozTiqHfXZk4+ABgQJGUetdQFl7W4gM+4FFVbN3CB6jVdIVrXWeYfDx6g1ohMrftt3n4x1ZD5XRmbifiXvbW8g2VD8mr1EW69mSZxrY1q8aiVTsO7qeRXGhAbhikNbiPRinwGOdGeBrbXFrVQ3Z9EY\/ngqf3jDPOyhB+2dqM5EB6vZjbS92TAgnI7Af22gCNe4mw5XJAKb6tgVKheAoBr78Y7C0WSgbpgBhNy8fvlIoU34QdT\/MbZjmEvnp+1dFMO413RqpY\/paG7FwE71A7NmrU+lTqc5tYWn8J7Ga1BwYIa8uOO2EUS4X+AwrlL9My7guXREFvdxfeazzUh1Ecazm6mEMtvCrp4GLZOfZfMF1k\/Pq3S4gqz3d5hOdB9r7GWylDQlJt+Iux1jjhmaAeQSu0hGUHqPguuKsoasyiS4e29knTkBETNTzsmUyalDezJUJUY4Mi9tUx0NGig35Oz8ucnPLzzqn9FkRpbnmGCNA\/7JnUQGp7Ld7nGd7bOlzLiMyuhh810t8D9SLOtVbQlKrmGf9a8Q29aR+PBVFadpgyzaU0jefgsP5OoayaMdgEe4YeDK2yeL+uq4SL52MoeOzWNfgLhu8jJQQDPMg7FPW5QiNaaDsNzF12XHOQugdrukv18KXo4Y63B3kv8jgUrLf2Bdm6LT1RruBC\/Kg7aOehiBh\/ssNme+E8ETPeSd2qFB68jCn5qn45yUTb+X9NZR0LxpT8\/QGCBoqtTd11BSlvlzamN1gFeWYGComjnPj6Stx+UjCNFrJO4YMaVn86DVtg598HRSmBIfVSz0laoX+kylqjgnxIBqQiqHp+\/EOwbC+gAUgRdx\/r4Bm8iwllCEd07Sgr633wCEhcF+kJyMU2K8D\/XeOkP2WTTdKV35KyBZvC3k\/agzPJCt4CgKSEH+UwUOqOg6Dwb33JVJSK0qAoJBAAyZbq8BHF421maDKuP8X7Ar\/M\/dOS11R21uYwwJscZp1RWgTP\/QlHtgerb0M4ZH00FM8FxnbPz42sHCJk28romMmDghutJ1m8j4pCKvn3CuSUU5lbTuT1iOJ2BKopI5OeIK33B0bYtRd8Nho8L6eKQk6L5A8972pGizLClQ8lqV66unLukCYh8hd03fJFS6lyZiIATIc\/ymHc4v4ILQRznk3gdz1t7w308wBaqG+1zfqKVDsPiVOxGB+JfDUy9VL6lCG20URk8vJi0SBVfPXQzTFQpoZwJkJWtfZap1NLTmdhrv7tByG1qOuhiyiERcmYtDq6NbDQTpbW6ZzrgnNsDJbKCHgPikVfEn7z7bcgM2i2lKd4upFCexFiOMXITJv5fBxxs\/f2Y2XBybSgpwFj9jUZzxGXfn7nCgPiMruoP3wB+wiJ1PTw3x3sseK3ltdfgUo22AWzLJwBEyoyTAY2Z6Fo3DOok4d\/W1KQvGmsA\/l\/Y7tJS9EnewPRK\/quutsv1qvmVojLb+ErSVRLR9mVJztQREQBU8fL3NrwWuCezehmdNw9eJeONIVJyiazJ+t7qTUs0a7UIy4MXpdzkxCC6bxZOuajzWTWUfwxaSVaQnyBoHExyM63YPbL7b1xpgIZFRLF3RrB29++tTQRnVi\/q+siFLWtddWo\/Jz1vqWBFrPmEz3SMTiIHj2uhyvvLyauh5kDh2oBb54LtqoZcMMqLmUAgAfTXcGkWN7LQlD37m9Jxwj\/ltbiTDY8vu+hGIrt8OcDhmGtrhZhwmmpIQD86gegL9JudhQzlY6pPNrilyUfwW+D6I9FhIHdx3oVZQAH0trwQtr4nW370pIIpwhTkrudePjXsrPdJNWQq0Pp+04SLdxPNNgMb48KdgRvr1KYeE5NcEOm279bl4dBFk\/ZM\/H\/EBfyJNmYln93zQlywfbzz3IwfndpsbyNYvr76NKKPJQzhuCKYeF+UCeHCYUNcgeL5rqWOO2e66xdhCJ3KJzP\/Z2Z40o0ewScq8w9IjgT4LAOWyvKQyPwcLvNWYRmoECH4U0qZfeG6onm\/E3POM6iTGmftzwAdu22+PMbaHYOKcxkcgiDpMGG52uOeDNPVcvGj4CDu84IWpsrMDoIAjPln0pqtLsH\/HK7odUFPS9ncFg9Mso6mB1wsQFAr8cNBXCpRRvcxfxfd9k7DRqgH+mvu6e6erI2g101ctcxwkBu88W6F9IXk3bXUpdMPHc4AJTuEJ8z5FtPy1zBfFC4Z0kRiv4C3RqBp3T7P7x0UTqNfuB1FZZpv7\/UmwR8d3T7b64fKWifdoko++nSicgP4cKB3Dphwv8gGDoj\/itv3kW6MOiYagw\/OijW10RhcQglStiXGx+oFOZnqqI3mPspen1ViMZQ2kV7UghRxApPWYQqmMFcjLzjb\/Via\/lbnvQQ4Prmv\/eFQI1BEmpu+D4iAT23imGCdH9Nmpi2cM+Xb51CUogdGrWypR4m2xnHk8uQB\/bK8u8peMFqjrniAObq04jls9HvnTC6bsE8QtVrm1fPDO\/UVUGRoivBDx1EiToU6I2fI1z31czH0yfeQPxsqvy8irf5yij9g6VXc\/p2Cgl1tur1GzgQfd\/RxwCP9Pvrjc0RIJ\/gsY+fCTnHMg2slW3O8AfFKCxjjvGezyRDnHg8cJPZR2OyEQu0fDOvSqXEBHJLPltM74WmdsryaltyLIs6VwpTD5LgboPDKi5eQR65wacGFDkoo92JeyQ5G6C\/EXAf8ia\/R9aYrubmS9048v1YNuAyXZKKvb3V0aHfX9HtzWIHzPMkgBr8ODdP9FMgyWqBPxlAQyVLC7pA5lPnXGs3FpMDWpLNix8sIB01TS5IjWW\/C\/xX\/x3gYB5KnMkjNvguLR+LnqEd3Nb6t\/XhnF15KMdB7\/uMmsG+FVraot7lXlwJhu2bPUg0W4SIFVDn0CgfZqf1dW\/98lxlxzECFMm6z3UYLN+O7lizLQ5tAXqneu9j\/CqVsMkK\/B7PT\/V97Cz8fMw4I9cLrmXbhv86EZ6yWMiJsP99F8sgDtJsEJtW0OYbmY1eStY+Zpi2KWMPLBOHBIkwp0NXZL0aQKWE1KUtUF5DDL3+\/Npb8fEPL4bVipI2k7cK07ggbZNt6W3Q0dC2noLBAqZSQiY8e\/2Cte9hQuBgECtpDC7vZ9h4pY99p6IXQOyZeDxncH9C87NYxpBtrhLYMxdzz4iHIS9lZIcWUHYGDCqYFOQfaQNxZD428N09\/6RUZHdMOBSO9HFSbyVAxURR1Nkfvh3ne7A25sIb0W49K5xwdyJxLvp+INHcN7VLb\/WLYTfNAzm11cERhEkZ4t4yNef3dqBwdjDlzxKb+pc+znjYzVk3nxEeV1dLfCbPIeeF0fUP+tR7DtbcxWBvERGRSM7xV29DdhHM1h2fbuXqREbejx2n5+xp\/ucua6JA4vbVIgnmkKd9Xzq6eHlTbc2G3ehebXAkxfHZtow2OS\/XhRLYvfveylW1H2XJm+gRpxpbTfuR+9gucL0jOr+BTHaFLA5lqm0Iy6UUiQX5WXQvQhiYLI\/LPo5WvFl3Bcn0Zesm+hQ\/lnACPi78ozWa4TVEXFQ1330JVVp+2YkOdTC\/syGKh6R9SXWZfk2O9vuoCmYS9Vv0MjrkpGnRGTwBgGJWkusTfL28mfBsGxzZMpzinMc5Hk8gJ0lc0SqXoQ9jZPiFgYD7WDXh9wJiAl0s\/TFKr\/wI9cgoSbgWbs7Jtl+T6o8IYrWPs8P61DGrrYm0z8j+RTckHGj6MKVgiMTgff6i2BhB4mC8G+WE5crQgpdC6Zz6cZegtwvO0pFU\/NhB2LZ4Wxup\/7qzqqEj8ulKEaLmuKoq5jyIxMnoOdXdIGsgMV9ROOOvm0EGhx+HHeuha0nq15mq7Kuw4+oy8oC2IiXNBVA7pPWfwJqtf4bLOIQ8AhlQKwmX\/j05WSr+0sXjrRbghXpEP6vj2rOkYOfbLjn8Ei8Wt+S12M3\/x3JZB+Ro2ZYEseKn7Sr3PBmjTAqYiHRaG0QK7zq3Ai8Bqdnr115glaFUGUxQVNGzKfutooXeLnmMTO2pJoyaNne3C1o6\/3s8d\/siJXDzAUrsUP0FDCZxuOitXtyLG\/XAc9DGXVD+3MCk0ZeM5GrM2HyA82MyTLD\/xzN1wVu3vN8jaj5XusmU53hwfEjrBSpfr5iFxRhWAmI0SZPE5IYP3Kt39RbiHSOKuaBBub8UMLkCiMqyukB3ZH1EFw==","iv":"52c20594238502f12d63f40940c22dcb","s":"70a1b0892ed3c169"}
Share your thoughts. Click here