Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"d8ead55cb42532b1e56cf44ec3465aa6","s":"1ecf99cd23630d2f"}