Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"6de2c58cc883d00bc347970d4f4775e5","s":"1768db54c0021184"}