Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"87c5217c64af82488911e9ac5830c858","s":"79cba8f00e267e1f"}