Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"70eddf5e221b6310df9e4e5a4e5fbb10","s":"ffb9ebbf7b8a09f8"}