Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"22e2b55e26b0b6bf84d662bf58e46b12","s":"9f30f41a7650e491"}