Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"2d3feae869defaea808197ed0eac5485","s":"2a7e7448dec192e1"}