Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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","iv":"45e9d2272a0c6ffbb308de6a49b263be","s":"cd03498e69476709"}
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