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Fragrance and personal care

Ralph Lauren focuses on female empowerment for fragrance effort

October 29, 2018

Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances

 

By Sarah Jones

U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Saks prelaunches seasonal styles from Prada
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 2019 luxury spend expected to grow highest in UK
  6. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  7. Partnership with Vinitaly brings oenology to Orient Express
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