Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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