Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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","iv":"f2081880fcb863fbb867f38e7dedd5fe","s":"a0c061ff4f0a840a"}
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