Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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","iv":"34c828c9d3df97577ac61da6e267a740","s":"67d2b0084bbe4f39"}
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