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Ralph Lauren holiday microsite ties together physical, digital brand platforms

November 29, 2011

 

By Kayla Hutzler

Lifestyle brand Ralph Lauren Corp. is going the extra mile for the holidays with a seasonal microsite that features two shoppable catalogs, links to its ecommerce site and digital magazine as well as a tab dedicated to its bricks-and-mortar experience.

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  1. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  2. Luxury purchase intent declining: Saks Global
  3. Luxury is about to have its McDonald’s moment
  4. Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Comme des Garçons sets up shop in Sao Paulo
  7. Genesis to enter new markets in Europe
  8. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  9. Introducing ‘Heirloomcore’
  10. Personalize luxury brand marketing strategies for lasting loyalty
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Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury

Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
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Kering hands CEO title to former Renault head Luca de Meo