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Internet

Range Rover measures social media connectivity with Evoque push

October 28, 2011

 

By Rachel Lamb

Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.

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  1. Moncler returns to the slopes for Grenoble campaign
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  3. Capri Holdings closes Versace divestiture
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. Chanel unleashes ‘From Dream to Reality’
  6. New Global Fashion Agenda program in Turkey targets textile waste
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
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  10. JW Marriott, Flamingo Estate roll out new wellness experiences
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