Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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GZ9YuaMWqbhyi+O3UeZwk6xXQUQoGSEuuJZrct7KTFHyYRqf2CbwEi0El9M5DBbRP5RDIQhUkPMjF8qikXKHfN02vOIj0pdZyH6w8EDUHARotgMplnLnC8icVvJstUQ5SUXgvupv+tZlQAwWn3cox9R1LQSdp99w4wbK5dNUixiYs7HEtxhyh5PMrDT1k0rFsZ5FvSa9F\/cov+IkfiLSyoRZX67BHIxMkXbwehGvsDqatuCMbW1Oj5FpVrw6NYnmcp8fjvPeBDG9mTYqJwjpXQcd6DISskTwQvoU3VRXU3wOZJQd\/8D\/Xt1VzewtOp\/\/ZjvwD7frA\/jMxbeeA5Qk4Tub76HsKcscCSdIK3chHTK31YHNaVfgXn+9AE\/wpJikgUQ\/\/pTFSrltt\/Imqc14e7xC9NmoYT96LpbKIDsFAjcm0hxaYKl3UrVN+a2xWwJ79Onx4ryMXPRgw9QtzP9O1L2gZmiErm3IRqylOwnS2B0nVao6i7cyTe9fIyJX6cOgnFBoH+d6ds2ZMFl9Xor17JtqgU8kAHfAjP\/oN8vURYR94DcmYQPlloHJthHTDA\/qlsSM7HgVSI3OvfBOZEZ5o+sC5Cr3hzqANdSCS4xw\/Ck+5u7stfVqrs8YWDWr8S4PF7g6bD\/HcZXK43VrvaI9pngPtVns9pn4Stg3TOsOVr8XVqWolI+nt6lg5sfc7OWm0+SAO2lJlrzILMeonrBDSfdwmnKoo+A9PuaSALxfEQAocNBQaWmSxu4Fo2CL0xgs42oOqvPpo9tKT6cXTlGa4rz+XFdZyV4hywvM5gaZ9AUwxiCJ2A6OpxPo5gVbdWuNznPqt4zI1N6T3n\/RRXMDrQ4COkZZaxP8bBTdvflPso0z80QbH\/Xx91VCuTh88FV4zz7X6xQ2QqVL2zx+NAw0oO2z\/RjMmyFgM5gal\/Z4iJ2IcIMxw2tq13VdtvzWmfhjwMGIOAAJ2Z3znAauiS15H45Kaqb9\/3VR0t5BA+4ODjMftQKqjHaKJZEYpjNjRbQ9n088x2Ut6p2a8uU1rgvaJfLvBYgS8QEeQbctWAeLPJq3pRJwyt\/24aHtJZgQBWIHxuJlgStzFS6pz8eL46HZFQQY3XLkntGP4xU1suYAsvBiMHIsPWdG+qcdc7iVXBM546c48CbEUztGiCzXNzN6NozGgS777kMD7OVxZ3iwxrcRtg5xmHJCwdagLXNqKi3ccuNYljqO+YRFdb9YsfAGe1GcCSs6NhzQ9IuAbE2HPCg\/ffrj3wqWgX08xHd6VS4FFOXDuCbx1n6h+NayUKcZfgf\/jj293sCH2GhqiJDMeBYGJu7vBkmZfA5pyX3WdMrYw6N1dcOUJ8ryLAqsZLvJjo5OISDgN1aD94zgxwGWBCNWtTwuaGMp2A4iYLnc2F+Zqgj7hnQitg776kQrlujlOXrkrGK2jUyIbQfbi17gpDl1LCb\/EEMoNtNHWcuWOk+vnIUzWGdA5Bx7yz2wWZg3v\/LqLnsbelrVpJeviySB7Ms1ZLFPTONUea4b+i9MYe9yElltKbmyQhPJoZKDUzXHM4EvdmAMWe7QsGpLRJTeS\/rf780jAuX53g7tXFvyn62oE8OSTybuPqN7KUFdjhiFm\/1Rsy9xYUqTW39j6LmPOG0WPw8dq\/wlX0GCJshv6tBJguM6fqNJI3ddRfW6BwD9XMi5GzSBxG6KExV7BH7ZKdNOqkhIgv9fQS93nl6NAx15mGTwM7O+ot6+0w5NqRGbrN\/zCnPwpPdwszv2DET1o4aFRibdbgHfbu+Sk0ZJiX400U7u9faXjBdSfSDEvartFszBHFDb7fitkLET8QUelrlVWcPkP+l\/XfHKUqL7cGU2F3NPVlV9aVGsqLkRjYTU9QR7vRQAI\/CKXY27akHkL+AAyRzaZehqnvoRxHewHedv\/nzgqXPFXtXPE4WhIgxLyhwKmD4\/Bule3\/CacqNP6oSL1vrZL3h7T6JHTEBGMDO\/Lj8mhvOQPtAAtYijMEfWkr\/PkwJcD5kFAnVAjSSR8f+57taxd54VEnV3t4hTAoBsEiJNg4Kbn43CMeva6AA7mqWl5HS0fBFFoVhVoysDeOZZGswXgOd0I8L3t5YiI+RTLFM7HqPNKcIRp\/BOp1FqA2\/DsZmOgiT5M0dR9W9ir5zUL\/a7SnaY+Yl1wW49On\/Lygo8B4xc0jHKkVyPixD5gg5J9aKcmEoh9Nozo+IUZqRyGlYrolqBwcGyPB2+x0VPGaROh3iPm4mz0TPnZz00EuX7qooiXLtqhmPhVoUEP8KnsmPXJwUJrb4skRoNagzFjhtffbQnJaR0DsHvZ5nzeKPpUl+H5\/lfxBcvod6SHfjRsWw3wbJlqEKd0d7gLC8pThqRm9baPwNLsTrvez2Q8N2rt+4WZgEvMyP81l2XNgLn4FtIB1xigRs3Qnoo7npuIvJGCGI3G760IvRe5ujgGET3uhGbefaLfFEgXCJ7wy0hO\/lHOCyvQPMzXBfUfEssoby8inF6LMVFDljKRh6dHsBG7oYAVfsATkrth+JLuyW2X4QWOcz17hPU4b\/FAUj8MVNRAtP46C9JhFrfRRDIFwQiHa4TmVaT0Kk4OgLAHadknw\/s8nh9ssBSooUC2RX5yOh1E6Z21RQiPnLWL7qLitDuDY0oowV6yGA7xD9M1+5NKZOTFtMDLs+z5o8eHwEJQ1tupMq\/KYlfrEcm2cgLuuI1AAsUtKRD0im4GBB+hwBYGHoUcZnBlYh5M6fIQrL7e6ZvqDONmjFNnFx81HlojWOZ7njTRTEMdgBEACHvZIc7wUqFRHVlYnz0DzbPji8hE1bIx6qO5eDQaw3QjYMJ7n9wo+Lf7\/FF2Gx+O3E8NUwsoYKFSksp90M9mb7fLus3NL5gTov8hOZfRovIjIvst\/eiCMiw2kT5tl2ILEBjK1\/AIShCEMoF6873yCsHYvef8m6jk3QOo6wYrMt6AXpmwrUemtu4vSltgkIJr3HNKfE9J+phtF8dQ74j7bqBzMHUvTa1H7dgV0tXHXi0uBXW4oXmzVntN53jp2XQQ4QPy5QT5NUF1OjD3g74B\/5uo9Wdmomi1\/TEebBkdZHV1x8LXONdJc+vql3esV93bhalx\/ZBpJ9SOwASTRJ7lcm5TmQ2Eb8vdGL+tjnru2jP1k1+8ra8lAPgR22MfF5mkoff0Q\/3g9+zmuAzIm+kTY6eXv0HylGNx\/EQVXw5cvaSIlmN\/MPlvp7CF65emGOQyEHi9pckvrcEm9daA0NPMjR38ChXqbvKvMl4G4ddyFCjb4ezcpAZMEcVwT18cnG01tpSHXmxhWdnLIzyawO96U7LtNgch11RcgXGSoe9\/CCnxNbyXRYv41fLhnyqxoJr5m+KFAmOZyoLMvVF6jeZP6s\/h9idUD2KR8EcRrfw3NxgUr1zS1JBtZyMv7Yb3pYIQLyTjS2dDJLlILV06D0pE55d1tdN0H4H3\/OEGxCmK6zZparKkMMxBBdlttfr38y6e33QhRJeNzfXo+\/t3NuHbSa05ys2t2aOolPad0HHSKcRSmvDp4hS0qcfr7TqSZnXe09bvFrYLyoE0fQ0nwJdx9eBgRr4adOKwxGM9TPcv6flDt4B0VFY5ikc10yYE6+Q4TZCxu1g8hb2KPMlf7d1PU4LDczPtsjPYdfTagaUI4uuHUa5Y6y9kTyYroHNpW1QofCduxVVE\/mewa+hTFp42EwRSmFJS+KFdtIVdzud9SKrbVx2vOGkDpPdJ244BB5zBHKoZ5YZWO9shE+PkOgY2U4pfEnNujQyBkmbl5KkJcKXuK7o0DKKBAFmJJEG01IY0ooDVxmk6iN60iKreiSzozNCmIjDEOXPBqkBUJupmLkd0yTQXoWIzjyybDfNSt7QlU7f\/Gj24YWeyDAT9hM1\/\/gSd3Q8pnjsQND24dS3waappbz7AtaG\/feg\/XCkZqP67JtLyveUNADcbPxcn3PkXnHqHiRt3+BMxXvD+f4shF3eLV5n4d6cRoKOs8lAVeI0DtKPLFhrTx3uN8y7gYpxri8+3gOXUN4XlxHNswNfH7+Ko1aiK2Eb9YP9gWZmsek\/JoMZWdg\/NwtkZJ7BNHfxoYq98lLzTo6QYO1QjeyxiWZPpzMuwd07PoMulYuHYux4nMetQVay7LRm9tteoBC57E9YwDXr21j2XFSaJ8VQrVA9asLmQAoGR3X60g+zlP2L+uGUWfg2UhoBdFoePc81TqWeYJEtvDtQHLEMRFJK2avd\/0v8Cf9FLFB242JIZCp9818YykU+tcVmplokcGQXC3vGy\/4engnDHVaRirUasS+Dp2fAjh6K3YAYsDgWvn66Ve0y7A7NtGrJHhOy2DHAtiWvIZzBqmAv3t+ZRjr\/gGQc81AEqFdwybOtdnO1PCZdEqTvKohjK\/0CrjGXTEkejzY91MPeho7w7CuT4q9TKn\/NNFzLnmJIXzpm8V52j\/ZAqe5E1eq5HnQWcgJVK7s7i9eam36FPGRjasTtP3NXGhCZUznloe15RAr3gdvcLh7tmIa0UajB+SIuMxcLOt4qbiZ2e0dpSWH4iLFvpJBqdKiXr+njrCR2NjXo+rZfFx2w2j7ZBqRaH0KVc\/LA01nx0tZeuXSgSVxvRJ\/D5121IaULvnLjl1ciaCVe1PaoHKGXQH9zxLXUXj44ITnXz+8cm0vvU3JgSos\/HNoyMX8RizzBFNJT\/k889NQaPIfENlqctqYoia8pEMEGx\/rnZHhRgAEgAjpfKgvteWRVDeOkQkkInQbTH7e14mtOMxauT8UMQ\/b9fbWpp02708AAME0xrPdaDrO9Po7GTyCJMowZH+O01ZfY3I0C9hyVt0Gy\/Mw2p1W7TrtRnsgcT02BOL4PnFFnpwvD7rMX4U1fTFM0Zl7lC5D1eTCwn9xfvR9j+jmmdzB9oxKfP+8WQnuIdtwiQfgl1L3bOAponfZl6YXCm0ambRV2obO5m37swHVxx0bVkNObYT6PITl6Ne8S\/ctV5qeF77JlkAF9RBlFxBo1cdI1+5W+HqEVxZf2a3HPuPFNJ5c2heZZf3hkehNuRm5DaDJ\/HNm+LYLEgMY6gIUTay8ZThEjzydYuyUQ==","iv":"79b60399945ec312059d4697a38f22b8","s":"45e92c370eac5acc"}
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