Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"e49d77ab05398ba1043bffb296c9718a","s":"605f670a5972f2ba"}
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