Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
{"ct":"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","iv":"7bc05640d93b1fb99b680ed275419fa8","s":"9d59b550d3ed2a38"}
Share your thoughts. Click here