Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"f4d9b7fb11f4be18486057243d2fccd0","s":"c879a35f6cc577a1"}
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