Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"dc38fcb5bf72694f28eb2929c1d02c3b","s":"accb1c43a255b012"}
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