Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"55b0005fdcd77ee34b2063010ec65ab1","s":"d0e27600dd5f8fd5"}
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