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In-store

Rapidly changing consumer behavior pushes retailers to adapt

November 17, 2015

Gucci's new retail concept, Milan Gucci's new retail concept, Milan

 

By Sarah Jones

NEW YORK – A luxury brand’s retail environment should be carefully orchestrated to make consumers want to participate in the store experience, according to panelists speaking at the French American Chamber of Commerce’s "The Luxury Retail Store: Real Estate, Design and Customer Experience Trends" event.

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