Luxury Daily
The authority in luxury news.
Feb. 4, 2026
  1. Rule-free personal style philosophy anchors fall campaign from Chloé
  2. Hilton hits unit development record in 2025
  3. Perigold, Olivia Palermo announce design partnership
  4. Google to power AI-native purchases
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  7. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  8. Brioni revels in time well spent with ambassadors Jude, Raff Law
  9. China’s luxury market losses narrowing: Bain
  10. Off the Cuff: A Q&A with Nordstrom's Catherine Bloom
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Re-establishing the identity of the real Swiss watch

November 29, 2016

Charlotte Parks-Taylor is client director of Cream UK Charlotte Parks-Taylor is client director of Cream UK

 

By Charlotte Parks-Taylor

To read the entire article, please subscribe or

1 thought on “Re-establishing the identity of the real Swiss watch”

  1. costa papa says:
    November 29, 2016 at 9:44 am

    i think the challenge has little to do with Brexit and more to do with Switzerland and watch production. Famous for its perfect train schedules, clean cities and roads, attention to details and most famously for its banks, miticulously managing accounts, keeping secrets. with the various financial crises the country has most likely lost its luster. whereas the Hayek family changed the production system from consortium and the idea of Swiss made was lost to brands

 
LATEST HEADLINES
MOST POPULAR
  1. Rule-free personal style philosophy anchors fall campaign from Chloé
  2. Hilton hits unit development record in 2025
  3. Perigold, Olivia Palermo announce design partnership
  4. Google to power AI-native purchases
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  7. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  8. Brioni revels in time well spent with ambassadors Jude, Raff Law
  9. China’s luxury market losses narrowing: Bain
  10. Off the Cuff: A Q&A with Nordstrom's Catherine Bloom
VIDEOS
More Videos

MORE IN Jewelry
Watches of Switzerland Group acquires Deutsch & Deutsch
Largest De Beers London flagship debuts in Paris
Tennis star Lorenzo Musetti now representing De Bethune
LVMH full-year revenues fall 5pc
Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
‘Americana Chic’ on the rise: 1stDibs



RECENT ARTICLES
Bulgari Hotel Roma introduces treasure hunt experience
EBay presents shoppable Super Bowl weekend activations
Perigold, Olivia Palermo announce design partnership

Zegna Group sales shrink 1.5pc in 2025
The rising risk of ‘superfakes’ and strategies to protect luxury brands
Watches of Switzerland Group acquires Deutsch & Deutsch