Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
{"ct":"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","iv":"7c7c3c11cbfedb200a9b4605fa4ae833","s":"dd0cb8336771cf3d"}
Share your thoughts. Click here