Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
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