Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
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