Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
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