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Multichannel

Reaching a new market does not mean abandoning heritage

October 29, 2015

Gieves & Hawkes Gieves & Hawkes bespoke

 

By Forrest Cardamenis

LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
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  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. Sephora highlights the integral presence of Black beauty
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