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Commerce

Reaching new consumers means revamping marketing strategy

October 22, 2015

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – Retailers are behind on adapting to 21st century changes to consumer behavior, but current trends offer a clear view of what modifications can be made to succeed, according to The Future Laboratory strategists at the U.S. Retail and Luxury Futures Forum 2015 on Oct. 21.

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