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Commerce

Reaching new consumers means revamping marketing strategy

October 22, 2015

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – Retailers are behind on adapting to 21st century changes to consumer behavior, but current trends offer a clear view of what modifications can be made to succeed, according to The Future Laboratory strategists at the U.S. Retail and Luxury Futures Forum 2015 on Oct. 21.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. LVMH Watch Week 2026 comes to Milan
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Top luxury campaigns of 2025: LVMH, F1
  7. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  8. Louis Vuitton debuts new menswear collection featuring BTS
  9. GQ Bar Bodrum opens on the Mediterranean coast
  10. Louis Vuitton celebrates art of living in Fontainebleau
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