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Commerce

Reaching new consumers means revamping marketing strategy

October 22, 2015

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – Retailers are behind on adapting to 21st century changes to consumer behavior, but current trends offer a clear view of what modifications can be made to succeed, according to The Future Laboratory strategists at the U.S. Retail and Luxury Futures Forum 2015 on Oct. 21.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  2. Saint Laurent spotlights signatures in ‘Tangerine Temptation’
  3. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  4. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  5. The Langham Shanghai restaurant earns second Michelin star
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Prada Beauty sets tone with Touch campaign
  8. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  9. Dior goes for gold with flashy J'adore campaign
  10. Air France unveils Le Bon Marché pop-up for holiday shoppers
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