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Travel and hospitality

Regent responds to wellness interest with fleet-wide spa and fitness brand

October 3, 2019

Regent has launched a new wellness brand. Image courtesy of Regent


Regent Seven Seas Cruises is expanding its wellness offerings with a new spa brand that spans onboard and on-shore experiences.

Serene Spa & Wellness will debut on the cruise line’s Seven Seas Explorer in December, and will progressively roll out to the full fleet. Featuring a menu of services inspired by global destinations that Regent’s vessels travel to, the brand aims to meet consumers’ growing appetite for health and wellness travel.

"Our guests are interested in wellness, and we aspire to deliver an unrivaled experience in everything we do for our guests," said Joe Chabus, spokesperson for Regent Seven Seas Cruises, Miami. "For example, we created a new plant-based cuisine menu with 200 delicious plant-based offerings earlier this year, and it’s become very popular with our guests.

"Regent had a vision for creating a globally inspired spa featuring treatments and techniques from around the world, with wellness tours, enhanced fitness programs and nutritionally balanced cuisine all part of an elevated holistic wellness experience for our guests," he said. "We aspired to create a spa and wellness center unlike anything else at sea that would offer a global journey of relaxation."

Multinational menu

Serene Spa & Wellness was created for Regent’s upcoming Seven Seas Splendor ship, which will make its first trip next February.

The spa menu includes international touches.

An Around the World massage uses basalt from China, coconut poultice from the Caribbean, cardamom from India and bamboo from Asia. Swedish massage techniques are coupled with a hydrating scalp treatment using Moroccan argan oil.

A body polishing treatment incorporates samphire from Northern Europe and sea lavender to eliminate and smooth dry skin.

Organic handpicked English roses are used in a facial designed for sensitive skin.

Serene Spa & Wellness incorporates elements from global destinations. Image courtesy of Regent

Beyond the treatments, the Serene Spa & Wellness brand will focus on all-encompassing health.

Travelers can take in a fitness classes in disciplines such as Pilates, yoga and meditation.

Technogym machines are available for strength training, while dumbbells, stationery bicycles and other equipment will enable consumers to keep up with their workout regimens.

On Seven Seas Splendor and Seven Seas Explorer, Regent has created a Hydrothermal Suite for spa visitors to relax before or after a treatment. This space includes aromatherapy, an infrared sauna and showers.

For consumers who are looking to eat healthily, Regent’s restaurants will be introducing Serene Spa & Wellness Selections, which will include global cuisine that blends flavor and nutrition.

Serene Spa & Wellness logo. Image courtesy of Regent

Beyond the ship, there are Serene Spa & Wellness Tours that will take guests on off shore experiences. Travelers can practice tai chi on a beach or soak in a thermal spring.

"Regent guests will appreciate how Serene Spa & Wellness is integrated into their activities, both on-ship and on-shore," Mr. Chabus said. "It’s an holistic wellness experience."

Welcoming wellness

Fitness and wellness are a key part of luxury travelers' experiences, and hospitality brands are expanding their efforts in health-conscious engagement.

Hospitality group Four Seasons Hotels and Resorts is putting the focus on fitness in a new video initiative with its first global fitness advisor.

Four Seasons enlisted celebrity fitness expert Harley Pasternak to create exercise videos geared towards travelers who enjoy incorporating fitness into their travel routines. As wellness tourism continues to grow in popularity, Four Seasons has consistently looked for new avenues to appeal to the health-conscious traveler (see story).

More than 80 percent of affluents are interested in wellness travel, as global demand grows for experiences that emphasize physical and mental wellbeing.

According to a report from Altiant, less than 70 percent of high-net-worth individuals feel relaxed despite high levels of happiness and wealth. Chinese affluents report the lowest levels of happiness while being the most likely to prefer relaxing trips rather than active vacations (see story).

"We are continuing to curate new wellness tours in destinations around the world, which will be very exciting for our guests to enjoy," Regent's Mr. Chabus said.