Luxury Daily
World’s leading luxury business publication
July 15, 2020
  1. Chanel taps Sofia Coppola in latest video drop
  2. LVMH pushes gender equality and diversity in social responsibility program
  3. Importance of ecommerce for “Made in Italy” post-pandemic
  4. Marketers take to content marketing despite reservations over ROI, measurement
  5. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  6. UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
  7. Is JD.com’s AR shoe try-on feature the future of footwear retail?
  8. Rolls-Royce tackles in-cabin air quality with new tech and app settings
  9. Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent
  10. Why digital mastery is the only option for today’s luxury brands
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Marketing

Remote storytelling: Real-time persuasion in a virtual setting

June 5, 2020

Working from home adds a level of complexity to the traditional form of storytelling to which consumers are accustomed Working from home adds a level of complexity to the traditional form of storytelling to which consumers are accustomed

 

By Juliet Huck

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  1. Chanel taps Sofia Coppola in latest video drop
  2. LVMH pushes gender equality and diversity in social responsibility program
  3. Importance of ecommerce for “Made in Italy” post-pandemic
  4. Marketers take to content marketing despite reservations over ROI, measurement
  5. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  6. UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
  7. Is JD.com’s AR shoe try-on feature the future of footwear retail?
  8. Rolls-Royce tackles in-cabin air quality with new tech and app settings
  9. Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent
  10. Why digital mastery is the only option for today’s luxury brands
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Is JD.com’s AR shoe try-on feature the future of footwear retail?