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Food and beverage

Rémy Martin takes on role of fashion designer in lifestyle push

October 18, 2018

RÈmy Martin announces luxury capsule Just Reémy Collection, in partnership with Just Don Designer Don C

 

By Brielle Jaekel

French cognac brand Rémy Martin is embracing streetwear culture to speak to a specific segment of its customer base, starting an initiative that puts the beverage maker in the fashion designer seat.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. Sotheby's saw record number of new online customers in 2017
  6. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  7. Yoox, Amazon, De Beers, VistaJet and Rebag
  8. 'Clash de Cartier' campaign explores dichotomy of dressing
  9. Kering launches Generation Award X Jewelry to support sustainable design
  10. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
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