Marketing
August 17, 2021
Guerlain often highlights its nature conservation efforts, particularly when it comes to saving the bees. Image credit: LVMH
By Sarah Ramirez
Corporate activism and social responsibility continue to take center stage, and consumers increasingly expect brands to communicate their actions to audiences.
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","iv":"a5f32c79eb7af067a8003a7e07984493","s":"4b3ee2ca36dc9ac0"}
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