Marketing
August 17, 2021
Guerlain often highlights its nature conservation efforts, particularly when it comes to saving the bees. Image credit: LVMH
By Sarah Ramirez
Corporate activism and social responsibility continue to take center stage, and consumers increasingly expect brands to communicate their actions to audiences.
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","iv":"a284446ef71e8e8149d4e2f98a235b61","s":"f9e1be6db90649f1"}
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