Marketing
August 17, 2021
Guerlain often highlights its nature conservation efforts, particularly when it comes to saving the bees. Image credit: LVMH
By Sarah Ramirez
Corporate activism and social responsibility continue to take center stage, and consumers increasingly expect brands to communicate their actions to audiences.
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","iv":"36c86f4b1bb688bc20d91ec2ec6766b9","s":"23b80015adcd0e72"}
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