Marketing
August 17, 2021
Guerlain often highlights its nature conservation efforts, particularly when it comes to saving the bees. Image credit: LVMH
By Sarah Ramirez
Corporate activism and social responsibility continue to take center stage, and consumers increasingly expect brands to communicate their actions to audiences.
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","iv":"392525851dbfdaf359650712c30d8a14","s":"d5bdb08a909223ae"}
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