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March 2, 2026
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Media/publishing

Research shows video ads are being viewed and driving sales

November 15, 2022

In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates In a time of inflation and all-round economic uncertainty, consumers are cautious with how they spend their discretionary income. Legacy pay TV and streaming services provide more economical entertainment alternatives. Image credit: Parks Associates

 

By Luxury Daily News Service

New research by Parks Associates shows that 23 percent of users of ad-supported over-the-top (OTT) services click on viewed ads, and from there, just as many users regularly make purchases based on those ads.

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  1. Moschino allows consumers to shop the runway during live-stream
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  3. Chloé fetes iconic anniversary collection via video series
  4. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  5. Missoni pays homage to founders, Brazil with charity auction
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  7. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  8. Luxury Unfiltered: Connecting with ultraluxury clients
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  10. Christian Louboutin delivers striking summer 2026 campaign
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