Today in luxury marketing:
Corporate Medicis to the rescue
Since early July, workers have been carefully unscrewing the steel scaffolding that for months has obscured much of the ancient facade of the Colosseum. Slowly, this monolithic symbol of Rome is coming into view again after the first portion of a $34 million refurbishment that underscores how Italy is coming to rely on private aid to preserve national treasures, reports The New York Times.
{"ct":"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","iv":"106dc041090a055846b15bd2c69f0736","s":"0424a99a229db04a"}