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Retail

Retailers aim for frictionless shopping to better serve consumers

January 16, 2019

Fred Segal on Sunset Boulevard. Image credit: Fred Segal

 

By Sarah Ramirez

NEW YORK – From pop-up events to more intuitive Web sites, traditional and digital-first retailers are looking at omnichannel opportunities to reach consumers who crave connectivity.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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