Retail
January 16, 2019
Fred Segal on Sunset Boulevard. Image credit: Fred Segal
By Sarah Ramirez
NEW YORK – From pop-up events to more intuitive Web sites, traditional and digital-first retailers are looking at omnichannel opportunities to reach consumers who crave connectivity.
{"ct":"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","iv":"7686eef5938c4a876ec7ea46d3b61fe7","s":"30390ca33cdae5a0"}
Share your thoughts. Click here