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Retail

Retailers consistently miss out on valuable YouTube engagement: report

June 30, 2017

Retail's average view rate is far below the all-industry average. Image credit: Strike Social

 

By Danny Parisi

Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  6. Gucci studies connection in spring/summer 2025 campaign
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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