Retail
June 30, 2017
Retail's average view rate is far below the all-industry average. Image credit: Strike Social
By Danny Parisi
Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.
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","iv":"8bcf4a4fedfcbcf80d6d18b2f2e8d713","s":"7c44fe744d027ca9"}
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