Retail
June 30, 2017
Retail's average view rate is far below the all-industry average. Image credit: Strike Social
By Danny Parisi
Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.
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","iv":"115be1b9a35891ef01839bc9148350cc","s":"8ae2a32e7b49235d"}
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