Retail
June 30, 2017
Retail's average view rate is far below the all-industry average. Image credit: Strike Social
By Danny Parisi
Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.
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","iv":"d4eee46710972cf4f9b7cafdc88a3ab2","s":"4303e14039eb8ff6"}
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