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Research

Retailers’ mobile marketing budgets jump as silos tumble

March 7, 2016

Value Retail promotional image Value Retail promotional image

 

By Chantal Tode

Hoping to better take advantage of mobile’s influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot.

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  1. Cartier examines its inspirations in digital journey
  2. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  3. Jaguar designers share how COVID-19 has shaped their philosophies
  4. Millionaires are fueling the luxury property market in new ways: Coldwell Banker
  5. Fashion is still in fashion, according to the Lyst index report
  6. Cartier builds on efforts to preserve biodiversity
  7. TCS World Travel launches private vacation rental services
  8. Tiffany & Co., LVMH agree to discounted acquisition deal
  9. Rebag moves into watches, jewelry space as secondhand grows
  10. Gucci’s Chime for Change releases newest digital Zine
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