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Sep. 24, 2018
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Research

Retailers’ mobile marketing budgets jump as silos tumble

March 7, 2016

Value Retail promotional image Value Retail promotional image

 

By Chantal Tode

Hoping to better take advantage of mobile’s influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot.

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  1. Luxury looks to clean beauty to navigate new personal care
  2. Creating holiday experiences in-stores will be vital this season
  3. Influencer marketing shows no signs of slowing: Shareablee
  4. Nordstrom prioritizes personalization in revamped loyalty program
  5. Bleu de Chanel dives deep with new campaign
  6. Top 5 brand moments from last week
  7. Carole Shashona on growing her eponymous jewelry brand
  8. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  9. Michael Kors marks milestone in philanthropic effort
  10. TrueFacet branches into brand ecommerce as online jewelry sales grow
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