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Research

Retailers’ mobile marketing budgets jump as silos tumble

March 7, 2016

Value Retail promotional image Value Retail promotional image

 

By Chantal Tode

Hoping to better take advantage of mobile’s influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot.

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  1. Google, social media top sources for luxury brand site traffic
  2. 51pc of retailers already offer same-day delivery, with more to come
  3. Subscribe now: $12 for 12 weeks
  4. Subscribe now: $12 for 12 weeks
  5. Luxury Women to Watch 2018
  6. Hurricanes Irma, Jose ravaged the Caribbean's hospitality industry, but Miami will bounce back
  7. Luxury Women to Watch 2018
  8. Subscribe now: $12 for 12 weeks
  9. Moschino plays to millennial sentiment with My Little Pony capsule
  10. Sephora’s Virtual Artist brings augmented reality to large beauty audience
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