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Jan. 29, 2020
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Research

Retailers’ mobile marketing budgets jump as silos tumble

March 7, 2016

Value Retail promotional image Value Retail promotional image

 

By Chantal Tode

Hoping to better take advantage of mobile’s influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot.

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  1. Harrods’ new experiential and events space to make Knightsbridge store top destination for beauty
  2. Louis Vuitton takes lead position as most valuable French brand
  3. Porsche, Genesis turn to Super Bowl to court luxury's next generation
  4. Day's wrap: Luxury brands donate for coronavirus, LVMH posts record profit and Christie's 100
  5. What millennials are looking for to decorate their homes
  6. What the coronavirus outbreak means for the luxury business
  7. Christie’s targets budding collectors with accessible Christie’s 100 online-only auction
  8. Luxury brands take action as coronavirus spreads
  9. Pinterest brings beauty counter to social media with AR trials
  10. Luxury brands donate for coronavirus, LVMH posts record profit and Christie's 100
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