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Research

Retailers’ mobile marketing budgets jump as silos tumble

March 7, 2016

Value Retail promotional image Value Retail promotional image

 

By Chantal Tode

Hoping to better take advantage of mobile’s influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot.

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  1. How can luxury retailers combat return fraud?
  2. Guerlain brings Bee bottle to life in film
  3. Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design - Live news
  4. Ralph Lauren goes back to basics with new Denim & Supply brand
  5. Day's wrap: Brexit, Bergdorf Goodman, Gucci, Crown & Caliber, Re/Max and Waldorf Astoria
  6. Beauty blends physical, digital in personalization push
  7. 3 days left: Luxury FirstLook 2019 New York Jan. 16
  8. Porsche plays up musical connections in Macan ads
  9. Gucci enters haute perfumery with fragrance “laboratory”
  10. Bleu de Chanel dives deep with new campaign
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