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Research

Retailers’ mobile marketing budgets jump as silos tumble

March 7, 2016

Value Retail promotional image Value Retail promotional image

 

By Chantal Tode

Hoping to better take advantage of mobile’s influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot.

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  1. Dior goes for gold with flashy J'adore campaign
  2. 42pc of British luxury is exported to EU. What happens now with thumping Tory victory?
  3. Bleu de Chanel dives deep with new campaign
  4. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  5. Delta Air Lines’ stake in Wheels Up takes on NetJets in hot private jet travel market
  6. Current retail technology and consumer behavior not yet in sync: report
  7. Travel advisors are hottest new thing that never went away
  8. Chinese travelers want personalized service, embracing experiential: report
  9. Carolina Herrera seeks rebellious men with powerful fragrance ad
  10. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
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