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Research

Retailers’ mobile marketing budgets jump as silos tumble

March 7, 2016

Value Retail promotional image Value Retail promotional image

 

By Chantal Tode

Hoping to better take advantage of mobile’s influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot.

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  1. Financial turbulence to be luxury’s next baseline: Bain
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  5. S.T. Dupont, Fender reunite for rock-inspired collaboration
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