Marketing
December 6, 2019
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Jones
Consumers’ interest in signing up for loyalty programs has waned in the past few years, as privacy concerns and a lower perceived value for membership make them hesitant to enroll.
{"ct":"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","iv":"221837f089c2c7976aaaf4e1f0e57cd3","s":"62cff36b43c05a5c"}
Share your thoughts. Click here