NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
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","iv":"215232c5c09fabff6c9264478052679c","s":"8bc5f73c79b1efcb"}