NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
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","iv":"8c66a579a244c486576842a2936e62cd","s":"30bc2209559a9bfb"}