NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
{"ct":"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","iv":"7b5de557f0600c3fb7f3db41ec45078c","s":"6ee4a0d8e09cc8ca"}