Retail
March 19, 2019
Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain
By Sarah Ramirez
With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.
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LhbCbRUcXHAN89lLUwDE8tzXxJZ2pFOjJxzVXFnNDKjELtXSfjnshQfuzB2KeVtJ1EQ6dw02FnZQ2+A\/8FnqpKfgCuhT3Vvq4k851mvNjOzRRrwuSeBejQ\/VS2puk1dW8gXOtRL4JqVy+XjVIbgHxY2Fg3x2rhmXYx9DpVlOGaeW7+aQu66Kx9qT\/KmMaMbbgBP2p0qGzs0vVe\/6KMo8T\/9SggasffPBaLYMUIsNQYl5BgE2MdBSNE1ZPDjrrWZfvqAn7\/J4FupcxgT4vTiy9mlfuSt8NoxuhzW9KLJMV1OjGgbI6AY94D30\/KwuBW3Ho4cF5V5GYwY8x\/deJbvRmer3D8ugaM6WfzscjgGMxUwQK6OIcj6hpIwbBsG91BGtsDe3BDYp5YvRPez4j6eLpgKqiuHm7AJyi8uLiiQU0u4TD2V0XS9DgqwPQtCWD6SRAx8sq86hZEOrspog2mmklEBCkUQ88sEwQksN+QjnTTeyrW49xmFqQ8eELjjmNQeubFFojWca6oWygrtzj9dxWO5YwEBA8pt20Aqa+JEhl7pmlIMAlm6vt7eBJDe1fqmHDVHQUHLyup25q3a9vQrSu3L6MDwxP6NvEqrCS7SzYt\/p9bLs6I7wHXWrlItm094GpLPdgDTHU0C4HSz1U2KQK74doN5troFlk\/B+4AkJX7FWDnjHN1QrxHGHnFNJkv4abPwAjPgGsOT6heSKTyh2GBFrts7R5KIL+Rk1CfSd+igaK4Ep7X09KTPyAKdSK\/ptgPGbISG79YJjzNR7yEiLWr7fjmtnJPZf8fcqvVEFQvO+cobQBYMd2+H1AihDNfpQMVOtipskp1cxzCH+DxZ\/wfoo\/eLq4dsbw4ohJnoDb6CIj1Vso+TZ8uRDqNloULkYKP8vbvkIWv3i0MxoPaTSuI3fyqbP7RYIXxx6Sw0U0KOj630jSFCH0qATZmaH\/qQOVKwtgBgI3X36oIvU26tgt8HbEjTJahokjLBzI2SiAa1d9Uz2VApSMchx+O8\/UHgtSKtABZah0yAvFtWnqlmzvbmhwQoz9FcS3CWlVUmaPkDgvFrZOXdPUBGuAFUb1BUdn7EpoM9bjcIIa25zhNcQy2eIINGvi6VUYhlXJlCrzO5nM6zlhlE3cOdlqGmzHqJYQfIrEyuk3PJ+aL+h3vidfh9CAAx4EfDIeezRPAwpCgNMrwjfffYxnHOKeEO0+55gmQzuuoPylvahHyHm9VfqFym9LKoCisB4Prd1slamIPiEKT83NpR9bwFAtyi9Xhf7FyjfnAzo81zAAMwkOSzpOURiJAYEybP05XC5uerFixUFDiQB7HHnk4dlLr7IOgYqOu82YhmrMfWSJqBH1Wr0OwpOHHQ0C3bHsyoxH5aOtrVGXBzvr\/pBIljnWA+LcsGVBW7SWbO5uXvXhKp1M7JgHAXWHTI9xVpJ2WnCdkWDqgJsHkc5FJEars8PnF2v0xZruur7MXsSipRxtyVpgECkdHs+9n4QpFy5uE0xtYd0jgIKRpZ9LB6ZZnuRiVAkSWffJWZG7fMkwM2uWGZ4fE8eoexd7xYoHS8hE+O\/9wbl67\/d8p9W\/rcUjB7R6IpvE923Upvefv0usi87N4xCJBxpmlDeijRBXYubd6tsB6qdvrQmLzJ3vm3S6pBFF2RV5mHsFSYx2XlDfXc1P3accbOTkmjvkOTZOnjww9JVSr8+t+Jt6\/byAc\/9kO7iHZOdlK2kvKljIy3VY2rnI7Tcu+Yu+D5HzTz1TReW1AkATiWeWXxDk9vzXFAG5PAsM5H0oOdS1zdlyQYfHblDuD8tuT+nS7p3jCS1MGMK2FiljcBSoi6QKrzK1SLG\/R3JVRVreT+wrFrcHr67Xz3ZDLcdz0VjcUQIh\/FXqP2EjB\/tuWIS+WIrqBeQWzyTiS92fscHnfasFJ0NKXfKAVUS8QA5wLN+g1lHXRDBa7riQdrlY4y40629emkLoCj5WcyKsQqbJjKcSj5+6F9z5xXDGF\/yzGq6xDt76Iec92r59lQ\/39pffv0nLlYm+5I7ziSP0j\/TbzeSP0KNolOw\/t6cQfBPrn55UNVmh\/PISjsj1gZSQbltEYjxIwmUsRY4niWKgyC579JR0SYwLgM+E9h23Jjl+oyz01654HsnKm9L7IGkP5q6Ksg\/nLAxXaAocjjU4AmPOU+dBXtjKHFMmMoaKuhvack014vxjn1eWHWGQTdvqLmLrMk90NkHr6XtX1xwsQU+zYO2MwmoTg5GxHzEh\/5iHZyzygv8TUkQC0mv8PyJ5cIqElWBhm4s3BWnFQtfbewajqtmHKnayv\/RgPPkgjDDup6BqXZKLJ03Gvjps1hYSalLxOSuD\/3dGyExEuXOQ5RpJ\/JyZ84ifNbd5\/2\/8xcZj4njNJguTts6WS3YRSEDS8W9hp0kvh0CE030yrrRari\/7lr2CyxTm6FZo7ze4JnPFT6dzStbgRXww\/mVLolztDuR4UaMUSPawiSCicBeqUPmFJvERYvmm1GPN59my9gs150SnaTuRdEnNfV\/2CxDhqSORYLowPqZISpUtpE0b8wMX1k7ZDQSr+4P9avh0J9zzzxdYVwTU9BQ+BZt1rW7tLnze86XVAgAUpiLdr4TsGfkFX2SQps2F3M4pdIG3Dl4Tn47usVGK9qByIlnzLsX1PcT04qb93QNP8faLVyWk\/tLnfuLyYGEJyUA4YXupeYBoXNpbjgnAl077WtjzdFN3M\/d3J4x5xUr7FX+DdawcJPFSgkkZF8TOGI0BwFlKSqAXy\/KaLGQIF7AnDJgBR7rfqT5sZEAws91PpwFA3OsLWUoMwowDhRZ2TogljnbGE+de1FjEe89RDsvVTXI4BhMiRrzS1StAxroV\/dS6D3GzbTfpNKIkBPkIzlT+7Nm5v3uQib+HtzPBJqm4YFl57FiGpjlwy\/qZG\/xRqxx2GtWJSHAr0D33bSpP6Di7WnBxw6LYRQnOO6x233MCHJZ8c13TyeKcDUg43xWhau5Z8melukOHARm3cRr7DNj534BKjViuNlHHKoIpnHLGsLLbp7M2HjarhOQ5+\/9Rl5WmrY2UMbZXnNj+945EDXDFVNsZBNRmn97r8B3hd9sQSefPl+Fmg9sPn8ttaw4sSDnOxq9+wCxxu7nMXMaXaQht89QH9lCmISa5uEF5lL+I0BgU4U3r8znFP95wlNPncZVlZTfH2tMCNMGw9Vo21uNRK+s67QxgJ3hei\/ZslpERbZlUpZ46+I5rGTYFXBrQflOC6ncAlIXWJw4ZcWyYr4eFajVg+X3yZfjiSTCWPBMoN7qBR+QzKdd2I1WM\/AMSLPVqAvpEXWYtzaqFyPKuoQEr1t\/XCGiGsFPfkYn3Db73551c5VPzLgM1Ad\/OB10g0uFNYTm+dr9eqmlqhw6U\/bwfo1cHkTq6J5xFppKCR3ZduE1wxORIn0ozKWalYWtsY\/SczJjhO5ClS1VqST8CT7Bi3Ontk0AKfQONxygB8EQ3ujpSmSe66GvQvWLA5PrZ+S6r6alE6u+KnMLemQSw\/\/cg+IDSeac\/M07L6AG1tYapZYNVsOkQG8Z4aOSuKxQAIeX9K9tN0f8oHLJgFCS1I6\/yQmIR5Wbg0d8p7l1Jy85KE12hLy0Lxe4AicZP5LbPUQa7R7BpG2a+x6nAEC+YooTbfIuYYAYZEZ\/6YmrJ\/U3FOzB2737zDHginaOES\/6scadqZ+WU\/lD3oMBfCPDhrX2qzQwBn3+b7ysz0ZLT1LPlPDB4bUsLw2E1YQv2lra+T0qQHkmQKg1b1VTcyV7Zo01IycmpD2pjr1CkexbUZs8VA9xzWfjwV3oaZmV840YtmHCLFRgWUS4wTtYN+We1QWmtl1gOMcLEZufzFhNl3QX5Sjv1a7tz20Kry6URMy9WBWneDfdwvWlaA\/CGjTXvrgP6DOu44ZmFj7Hz377ab2mqXWwKI+P4AJaOhfouEg5gW0yzoJqgWOpPAebnW0f18sqVczJPigQrQVEWY5hI9Gy2J6T\/xVNoUoi7L2qNKENJEmYEWrzwK6qt0HRUU0vfO8pNWwWNoDxKepHXZgoXskd8hKD1E6kgSlMIuYnLlXwjy+PPzjw9esJfIlNmnoSuKOBoQzNKHCnZ6uFHlbTDHKyixor7YWoEOPf6m0c0xaw=","iv":"2d7c9022ba183bfb636582106f6d2b3f","s":"3d259181014e1d6a"}
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