Retail
March 19, 2019
Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain
By Sarah Ramirez
With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.
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","iv":"5f9b47ffb89ca1cad2fac899f99ff7ab","s":"4f217a15ef1d1e8d"}
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