Retail
March 19, 2019
Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain
By Sarah Ramirez
With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.
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","iv":"9a06d2d2b6cee12690f990a4c76b7de8","s":"6f82dfa4bb0a7801"}
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