Retail
March 19, 2019
Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain
By Sarah Ramirez
With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.
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cpnW7RevAXcTWF6QxzMXmaI8GF7AJxenDdGI8FEZ+cuwK5YZq9HR4JOaVy3h5d9L65k3pWt7HJsl+XJ4+BzYdFxIzoY3WkCmcKLwXSvEQURGrGsmFNuyMRV9YXKT4BXLQT1w2EjIWzKv+yU8EeViOuALJxnIV4ZBt9gsFjMF+eqRfY\/jossQrvc4ihcN3bkG\/nEvof1yx7ruuuGLYUsu3jKGwTvub3K26PMeu8WHYosyPq8yNplvkQKKV0UTR0Q2d0SfpBGhAcV4F6rXv0QUOnmMJBejWHVvMaGcvOcnqBPt1Je43s3W6yCXgbwtpDLxg93yHCGRjBRa8pkR8RlarL6tR7D7brVFBBgT3aMnbY2qgZx1nhkwya0sdXLz8lpThYfyifDvrmcg9Sfvv0OXnGz+UI39p0oFt+xJ\/2pZPpLeAdek8nbvJkKdvvAhDkkoWjn24TLA5+vp70Tu\/dPZ99Ochr+e4zvrNGndj+CVSpe2j2Rk\/4dkq4lwe0VSKPpLsW8UVJmF8WFGskeJ6Zqyu1jridJQ5ylPsjF03sLVwZ5GNX9buLLxtY2iTU+qWMMfMJu4GkjFzuwGXuI+Jh2GUqNQTioiXan2Es46+AuqHojnGcr4jgQl7t4Gb+WxcE3TVPunxucGhPQs5TkPa60UCOcZBm\/NcV5LnINfGRv1bsHtzWhboIN8ZoMxtRVdkmDioZsWUaplx4SyeW98pw\/Vbh7RpTR\/MEyhSxXOHlDLGP4ld5GjeL6hVvkAqWVIHXsQr06SgDpTmGJmLuOBTtfyh2vT2gTu\/Z9QCrxJZb58FGU4zYFj+Vj0K7Tr\/\/lWndRR755k8LFpEceLBvxX5Bydx471HgguBQZeztpafLLHdKeJVYULZBWEfBh+qciVoIWbfVN8CRZebcRFWeJCp2AhOWSbm2iNUKm6e41rjPaRgn1HgvFHxMkaRRHkXRaH7eU9uehcTtU7\/0gBxyTTzXxUX\/TYBa2CPFh\/NligxbGwQN6kZ\/lf3ZzYlPMpPAcLTzbpMdaesAZbUvlKg0mPyB20046seNE99hE4F2Iq\/kv9jqiZGROsnO9k6NEmNmUtut1wD0\/Ow4Dx5CSBkbROq5DxarsVTWNPZ\/UpcGYiHqHDjZI\/QRIWKfwBhAFLGqNcFfCVqsb8\/NT38gghruCWIWzrdaVhLYanljFaUZXE7RuSXb9ZfL\/vZvg2gZJPFdbWsrnFFEmlHGtg5I7hwh5ZyI3P24X0PDdgDbrfd34mYgx7ylyKKtu6ThOS6S\/rKW0xTltuqIzOdYXXuYXDcd4No6\/Xj4hLjtFKfIaDMOoxcHas66dLJUFSbqIvZc9qLIon86KLjnSxY1kI4DlnCec2o9B4L6lmOuu7NVYTbKydsvO9cmvGIANmn4WFDzKufqZg83aeHAwBPLn5qLZ50oVToo6ScWEmxLE89bc8pb3zCzX8+rX9vNFWPn+nWDXXhVoaNS+63BzzbeKtZRA6yVLmbTGQrRLjmv71Vt6IMsg8kmWwe2L52w8wBxZf+iuEqj1t+HoShAewyBggaZHV0XFdenMRSPej7msXoVIp6wGPwWXVCfctGcVaWmjr5qZgS3vf2oHbI20bW8q3g8uDqrBsJqN88fhyzVQfyQ5XWzjWmPKjrf5\/+DI2RDFKPhJYLM8Fl1Gh0Uw8Lbzf25\/l8Yc1bA8+Jo7HJRyoLBE525VGGKvquQbEi2CuMgO4jsHq9V5tpDQod1ePcRulr3o7ah+jwA5iMSgooFSpJ6+n0OWcddTgSaFedId+TFsd07ngHnol0wEQaEFw9yKIDTuftvqz+aZWoFnmyqB+3PhHpzxSO1Q4j0VTMep2oK4x7apnMmdb1zbA8KPVmDCWCG51K7DHnYDXNn7LCyBHCFCeaA0SoSKk+oWzUW\/DawyUZdIMtYKIzIxuLNKurP8KPWMaOL2QvKBsEksz\/E6Cz4XVNSlR7yzKY7bcOmMxP6cdJXlUGnW+mhI0IJRVodMq+KngjoiDJqSxrxuE0O9+LSSgpeR3BOpw4zIflGPAorjXJGfYFo1hFlSRa8N\/gEX1achg2jYUv5Si4hDOojBB3xTznz5YCQOLknJO1U2E\/z5wMiQEnn+AqT44qjxf5aFsVX6Bjn80qmat8IDNWdGa8emfRrD1jrKW76yOVRudzLpr7KwG9sKbxzyNCTV10XOPcbueEL14Cfi6w8tAK9plF5QgRFVWpFogMvS1N11FvUUCgdOO+9kySBJdk9ikOKOuxO6AqDmBpFy0NY732K3GAYvDkxnaleLZSLAfpS2w2CotxuBJ7XQr3P11KI\/feo\/TiBtDi5uSxpS6sNC5wMD48cSGkwL\/yiXMWnBi+6jyMildxJLF2PG42PzzCR+P6hIHCbJ6tM40W+Pjv6aqOdnPsDvnbmcEta74jl+Lz4wMyvdsUZDwKd37QoTEvtWUc9RpFj6qk30krBp0idJxoh5YoxlaoASBP2IWEYH7z+REAYJoBImYG7cFoD\/mkbCyyv8qGuruqKiz99\/zIMoEv\/\/WKx5jv\/LEClD\/YuP+W3f4HML4EDpLeBmdUTC7nSis9Xt8jPqBvOzRHIJ3Vn5BV1+JxJe3WwMPBNDzjkF0GXK\/Wmnjj3x5TMFQVTWSg9otnYpOOvmHo8xerVvgSnsN1lYov0+ZiUWvyvlD9QSEDl8nVo4wPvgVla4LrYlKvPWYufb4j2X3B9llLtSypevXC21KhV+1gs7\/Rgz\/\/1rHaKUbax+bgkfD3CJ6HErnCjw1whYd6UQ4NyAmN0lgKv0Y\/X+1jZ1CEbb0nJN\/+RyqMesRtk3GqenAmzIxMHYp5lZk1wyABML6kmcs8x+wq1q6ouzcjANbRdJl8aWsbvPGVCwCIjGaxBy7J6gbsKDFjrGaz6mF9P1jtlU3UOAQRgSMx\/\/nJV6b5WYLqfILVEEHZoDiJ1QFRYjETeq0VdZhNC3xOEBHzL4oHFmXN17bAC9GG52BOOhyCT7\/+LJPG4Qt3keIbdOB7UyYY1+sEmnhQMTP5ieAdVd\/M6iCIkJp6ouc9N\/Sg0HiNooefaVelzPK038gnPyA2NFyR0nECSlKeI1CyuuTZdJgLEijtfhMrF91Uk7\/tf5uOQb0MLRW5f2gd7\/WOO4V3IvKyOdHN3AhF1BRJOGfZ80j9HP7oBJWlWi8XLAbGBSEN3xUkZuIm943k3T3pA4o+kMrZiMUVAHi7GrfGQ6Z3UlZA0v+KbqwF\/OApzEQihxoFUGXurnpbkHyhK3fRHU4V+TtgS\/L2apuLYqahPkBh+XuKp9C9yju8\/NbvWx65akySLkUQ1i4YyL44JzyqvSTIurwwCxE2jUv79M2sPXGcPQTtuFgwV7D0a1FvPbVV7P55G2f5it8NzwBhvXm4eE8bxmEITHILu8zGzZVKVhBYjZpXHcQq4iJ9uXMQsjqtGTYE\/1i\/f1AmDIhqlWHdLI3AeaHXhi3tkR\/e4Qj2QMWmW3n3UxlaMPYAkj+Jikz0IYuFCFT9c8pjeHT56HPCbD7CZSXohYdwQd\/bJRRg2B20zqaTxlTskaryQOezHTVl2ydb6GTXwkQfSKC\/9SIRVK1WLoWQy67POCnkbILBR++Vissq7usygL7TpBPPnyZtJ500WXWbvBcUIP2P36gxUM9TKv8x9CPvoIaBDwh3xOeywxBK56LX4nxNQkjxg0eCGBQ4n5E967CMDuDgXelOMVMUyY1UgC3awVGyLDa2VXafO24IbeVHCedN5\/OX7C89WDZRc8uJ+DpLR7KYLagqmeQVh9upfV6Mc9mDJH4duyTZncLhWN1Pgqs2AudSXpkJuwRHk5ZiFR8dtRBuFUvjZCFj6uV1u3dAqPIYN++ZfBUXQDRHV6eKbDhOX1KewuF9xYIuSlRtn+04pKakMP1\/hkhZpNGMnDe1oUdRvfsjjd2ca1\/J\/pc+CqU2LArl5SJXO5NBZAU7OgA3qBy0DXKxRFRfdDnBU1CA4abpuPafzvq7pI4oUc4Gt6QJUvJ8nZ05w\/rzL9Y0JWK5NXdvEDEIQvtsDIHxfaNRfM7jemQhVqKdnzfzU8TO9HNL0MffVj9JzhVCfEvcLjLG1JiXgW+cIyg6vu1RyLvbpTLZgVaPNhn8B4MBvtSZeMVOTi1ONvYQjnQARqZ+hfc6vYN+pVhyN1Y=","iv":"1ad41377341f43859b1d0e3939245ed0","s":"845a2e579aef90ea"}
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