Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
{"ct":"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","iv":"0e6c41df618b4542cf431de3aa72e3db","s":"e36fff963ae79603"}
Share your thoughts. Click here