Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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","iv":"87e96198ec4ea65ed7addd1c7289dea9","s":"1283b95a49483aef"}
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