Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
{"ct":"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","iv":"5c6c32a76d080345f605bf8d899fe4ee","s":"c1b0b877a6e18334"}
Share your thoughts. Click here