Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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","iv":"6ad3d370d5893dc0379a66d7ac487321","s":"4321eb76fe1aac8f"}
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