Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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","iv":"48466a43107b84cfca70e69164b021d9","s":"95c5fbca15dbfb0d"}
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