Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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","iv":"9b0140cb80ac010bafb37bd69d578e1b","s":"e26b25b0714cb8bc"}
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