Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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","iv":"46d20f3c50970165c420f8873a00eefa","s":"4cbd0ee33944fc1d"}
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