Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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","iv":"4acea3fb2b025d4128186499c2c0d006","s":"d3a3e74852ba530a"}
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