Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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mRLo4Efk5ugNLu2hoCDHCAVpCVKk7UB8umFcxHlEzPWfYp0UDH7VyDmXZyHmKpAdEVpTzDRr6c2uMIJrom8dYgNzc+YUEWkI57\/PGekXXTGTOWa4+k4syc1oe5jLijKrg4yOmXUy7LNTFCUq8OU77Jvk8fE6BQ3YBE0WvymT7yYiA33dg68TrpUex5CYFRGbPuaO4GstG1OmLu\/ZXp4ZIDmo2rqYOPqtIt+nJpms09XwAN8yp\/Ei2N3D7qR2WSAAYIqOgwVUxgieJ6vgd3QLrvsdS+C189hHIzrTzEGvZWg30VijudnEZYc1FS2Jyr0TZQ0Ip+LYyhrclEhteLEq2sDfbz5CqrMolB+4XpF6NjBHSrRHkgDZFhmJa9mWsN\/Y61wuh21tqL4SxD1zcg6lZCLxtrBl98YebM7Ece\/UjgHtNNcGdkOLtMtpiBCGEQGVHGForlIU4xHAiNG0xLlNY0hCZVzOjJpqSLk7R\/zdJJC08ZQkvfhv072jCpt1ii6QXRcUSVWq1iYHlu9zD\/sT9bTCI5mrsy4ia\/iVUchSvet9rtUaFMNocxxi3yVwSVjvqxITw9rxQIa3hrAGpJBU6SDB+X8aqY60sBJikBf7Nd3rQskYLdSoyFqTwa6G9K363qgeycqVr6a1H32KseotiNBWXYY7nZ0zs5g2V69XFVFRpFQRTQ1c6SI0o\/XCoN\/hvM9EeLwisRz4Emby1Z9tzSybngsJm4+MPdmuhUNmCpGz1z16XjUVZoqfatMIe7bd5+Z9VS5FYhgJACB30HbqXs6MJSbNtqszRUNk3ifnp7w0VbB8KFmg+glfJHf1XjOGjfCdRZSLIqlm73W0D0HWWznuN9N89xt6dQroUvc2E0zZnG2auet93O2CQnzciafFqVx0vi5C5q2mo\/4YPeM1gBIpMeHdUADyWqSG1l3g66P0rGOQ\/I2fdf8xKZQ0STu3W598e7fAPeboASaLHvan8LGTsJqKt7kz5j4JZAITHAV0FHvGQiGY4\/UOOk5+THQbz+x+ADbVHqHvGZgglqNt+YVE5X7Ldrm2+oAoAvLffRj6U9wCCYf1w1dzyMjSYGqTjH3RXkCyP87PXZvOi\/dzpcMLVuKQP5jScWLvNFb+2BL3h7lt\/\/ibA0Eyo+KUukUH1+L6ZQBrM8bG6V0b6YROjsYRgCa29EzMWT\/RanUwZrxONhfPmiAlDbvMbMLgsETGm48eA9zl8EdgFu9ghGnv2rDikGSS\/OwJpIVfUCKydwc+ujTulfKjOx\/y2HW+gLfJw+ERrlBuleR3Fpicl4piO59GA41nREImMD\/Afb2O7d1spXMhMFsDqEPNGGyopy+muSxdYD\/WyIz0hm1uxlW\/5ZkT0na\/9FWxfHC4WF5JLEKtuYDr1tavLp0V7rYAnF\/X6fk6sNP61Yni\/FnYg\/aXac1\/iUHeGzgWgQoHjNucvwGcB6gp8f48YOjaMJwfTlwrV3438QmK3B5eEfrDcyGBSruc68rPf\/KIw\/NwX7OVG6yoOsMuCU9a8Qnn\/B1RHQ47bFtibMot8xe\/ohLL6RWI9Rert99dz5yKNRsZbmzmpUK3tyjKpXAAYxespHDuBOTdqRnKzCX9TNV28tQwimiRL7SIpJptit9C\/vvdEXzMogrEAnsPfVNV2Kls5Y8tUgeOZovjz3IOF8D2cw0jcmQkQlcTGi2dNHC27hDd98YPX2XIUpcYEh13fqkx5n9nXkw\/wwYv4ScwJ5dfTlCNDgHrI7IxN8FM\/aBGr2gA+IldkbyR5FrSRaYiYfM700mJy0mHro6c0Na7uQdVCygLNOITJLJyEqv3QE5WuEnO0pjlSlXTv0Fl2Qz2sVSAbJ1iY9sKlrU2ixUwYEiXKRggAZVh6JaVyQ+FznJl36vPywRadsQXn3G1tMUnXwwsgt4sGQKey33qs+e4xIRDQKRo1bK9ShhV4AX18rmIXmtQlCPcpCdqcmvEWEq56ePzr8+GqJ9IuLGuELUZK7gbbjIcuQ+hfcxABxN4+Zc+\/eJ1un5fC6b4GX3kmDGIMDr0p9ZYIeYUxBwJkOml4eS1\/crf4VmEBjIQ3Kk6uSP71F78A1AP9ZMHa5JqDBcZ1+vYGFxn2+OuSh\/IKR+3RHQmlSSLudM6OU9S5w9T2HMaoSeTxKn4PjW1dIPCNypn\/ErW5NXMkmr21QPBDCK+96MSxZ86VABsYNlc7Gbntay\/zFk9R91E8HAwoPpRjgr6grib\/eBxK\/6s8dkrgfQC0DhbPOxgTbxKENqaZ6kUgH8vwgxnv8jdI44okqvvFW3L46nLE6IHcV8E8Gl2Y2NjNQNW5rISaBcJAmtQJ56yzDOdrqurZFVjOlHpEkOqUlYQebNhboWKP6SGUDGCyyZ7AotV1tjy5B\/CbFFWXRiY0oj8ZISqZtoeuazq++axmNe+NxqRexrqrY\/jzxhkeWpavi4tBSWyeHYAnT4+WMEheU27cDcOHoBUEc+fU7gyl5cr58GYi8XjDiUmW8bmSzxwFRza7m9Kfghp+8\/vMUoUfnO\/DuHU+VwAYiCeypRZaN2WiVmS8UwahwqX88lxvSGw6dNdKQri1DJwaP96BTikt3LbV5XkfaKDqwl6BIm\/BkujBQh9QOkSV5zdkndRpL9kQ6FPudW7zKT3NZdEJEEgK33rRmid1cJZztzsjW3FM2iG3jzDPUBIAtquBoNA0GVL+k3GZF0e6rvWNCxxqnB7wZ0ffJ25HylbR2GrdCTsagxGW+7RVbYtiY\/b9nZ03o4Q1CzQHLUochjYBQxKLDgFihcT6kfR3hr\/nn2NSW+eU5WGyQ+r581xWALz3WDDRtQUGBvcPLX91v25lE86tmc6hiKwjdXvOlffhwmuqEKy+IwaPjP2h1pMd26Qw1JT1Gr8VIcOyUA246iKVEk88SakRujdP21KGQRcwpZL1b2E9e4tKu4eD9Y4UrrtE4Vxl1GFO4ta0+pMljCo\/eIqTE\/7kpn2VqIHHKTUMIgvDNySShiVi0vSzzyTX5JBgcgkiaGMU7\/egYq9HrSE3IIWG3jOb+ori44i8+t8CMf5l23ynpYo95UvaP\/L2UVsO9MsNJ8CyM1Oq7tpFOFKdVV1tt6pCyEBjkIiz3e9ZuQI+90mSn7V\/dbGTdat8vnoRAHw4jR8ehCvIVNJKprxWa2u4GgQINo1a36BY5k4R65yrdcSe3C1+dJhB6KvCE8Qi95g0RJcD6aCVyRI3cZ1aK\/iQtJMORdGac0XyTYmNSf3PFCFsY12Ny\/3NPxrxWHGgoF5Iz26WqIcisgmWfBLJX+0J1KEzRmLux9KpklBbCKKu1\/4kbA4cW\/aE4CHx8myryWdWAcbJzROlSY7lNkf6JpJNFWLuZAosmtcS23Et4FxbOKRP\/yt0vCWMOmHf0KTBU3cUVoJrE5lpqchsalhAaWyMSO2NnKM+DO7SVuktLv5EhWGo7aVQPN7Y78x\/w9sDzhCj+mrqZ+Irol706Y80ycwM\/aCYsNuoRNQJDDnzKAosf3WvEzxr4GXZatNFFrKBTl\/PMCRujV\/j5jTFWSRnorH\/q6\/IEqbwnuutv0ZWjrRR\/OoTRZY6aiq+LI4RJHgIgEuvwo6mx1KoP8Yq\/tOM85zjkVwlpZfThGfaCI3GIqFfIXW9QDvkWlHC7mnNqatBh6agny9Yv+Vr3OJ0bXsMOmfjsS6\/y6IJf78r9n3zuaON2CI40xFu3WULV1Zetyd4tAne8TLcgdqvJNAnZFAdXMw7YgLMGpZPbuwkae6oV13ecnqJNycKbTLUsg2t5Cq5V349GFzqrjP1TR5h4IzxQDGGNf5QTMSz2qohJo1zYSR1ny5ceTXsL7LhJQxmn3XUWQwIsAACJyD94y9y8GKqR1XS9Sv\/86Fj6RQddA3\/jzjTE0OqTzHvg6tYC57xQIqlE27TfEutIzaKhSpBj5IyTT+z9F9PgF\/Kg3eCaCY\/ptVG\/NY2LUAKQqCIvySq5RflFqLb97ZNJWHgPdyZUZcV+AlSqLzVjYU530uVfN4RsOBXYNxxLWARPla1nhZSY0FdOjWYGhk8bzrIjLezcdm2e0WaK7bdrnUm7sgz9Nabd9up9XH7fSRwBJw9WvfErF4S7gt5ir7fy33AsDlrpo0\/n7B61oAN+RcpL+FOSun305grxDX0CGBeoctVoINhF4\/77tD6vdJSss++KjIf23+3ica+C7nbZLIU1epNQhL45QG4gpuRcZUSp56ZptxvSlrIvqe0n7tGGQCaERvlzktt9gNPXekWA2\/ul3ClEGVt3xQxytl1UMpur4C3rFuP6LEO5qYNbcUCJ1o8UFSzoet\/a3jUvKifECFN3AZGeF6IDT583yv2MeysQQTs13MZuE+ScvoMiwv3QDM7Qa7p6m610BjT\/sp8vqx0FyOxI9SoYPA1mzzo0kLdjbfQYkj\/+J7ZhK4mOJ5pZKmDxjQFss8Scw+ZY\/JUuhm7FYVUtu0e6AcltAnjcpmjmZwlyC9+uOwhm3wf+t1ttlutdGX1qo1bWwdcmuNtrUHzyA3O6PwlS7aQID71hU56nnsffUWPLZcv3E8f7g7QxRcq6Wd7pNWt8ceAYU1Fvq\/noqlI4xpDyxgiB81T2+IGIXFbFKSZ7QUfDLl\/jn+DMA8hcWs3cwPOGAb4as\/rwSLUYce1TrwucbQy+7Q2MwxgDVq8vJO37uSnKAiaUddpE172KqUWWcscr","iv":"fe33986d7ddbd90a066bddf8fff8a359","s":"3837dcbef9e2e573"}
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