Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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","iv":"a7af1883c8042a50d5e2b8153c7eb787","s":"ee58d00c6a6119d3"}
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