Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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","iv":"bb44fd2e46ab763c5f5946ca9f9a0d9e","s":"72ef94d21496e0eb"}
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