Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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","iv":"68bab4f036c25796219e262675159143","s":"922658bfb8336e87"}
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