Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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","iv":"0c4f879a557ed918521d04dcf2a4ec58","s":"61b383a41c269392"}
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