Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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","iv":"af7407bfa8881e4da70580e1fc7b7792","s":"71d41668a9567951"}
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