Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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o+jjDyHjq2X7f7+3uGrzhjMo7uGYlvCGV5DDoiadH2NPR5H1McZR++lgaIHIsmNDvE12y4DTO1XzStV4U1EA1UE78nIXjsW7O5yIWhp2+xzXa3YtEUEs5Drc+zWhl1TgS6oZjEtnA0NC\/7wowpJ3vTKb\/I0EjobgMurqd9wQ2\/zbnbKUPjjgcXbl+4v4UDvdkM4rJZC1CdsvwYcNSV7fNGw19JikNR23M7jR8HyQnaWj\/fXgeLMfMB\/FQprdqeRyLSIwydb45DGluUkORO2GawaUd3Djf7jWXzP2G1C0DJ1WNAjFuloE9dNl+thYiyTQKdYXrhdFwxumv4UVO83CQPxie\/5D5GdbIN\/O8+tsGOUGuUMBavy+4HUHgPb+WYUPOIMxmttF9kV9Cr6iIcaDAexDZhYFzYqp2j2YEymhz\/QqbSrWWDA0Hlcpkiwk64hxgmP4xW6VPUcJARKWr58LaQG+bdHGqI+iGBylkpZ4h1NbPdYj4xOyPicwzMLiaz\/ri1Aj4NSdVO5GgUdF+u9eHiTjK7Ps1lDhgWsQI+seSQDObCejDmXvVXelevNyYEn48xqZcK9ze+6tZx\/VV+m829Hgpovd9BucsDM2J9hUiFWZIFnh7rRFeDZYu2za7MSwLVb0DIcAnZ1tNYKpi00WyDcdSqogHUqu0noIsQN+nIjo2BeytLW448rdJpc6\/db6FJMMzYQWHuOjyAgFowPZTbtkwPp4Np5my7lTc5IU7+3iWDjNT3Eth1E5d5igaj0lT+IDe5sf+CD64sru3bvRqRA2wRM2IGA9\/4U\/fFf5cjMqfJ8Rz7xStllNzV8bGUmVacHnZiAVtdl1OS8VZm97JNWkf9Z9VW94txvmJfET\/1\/irAUGP7rWiqQtJy\/bGIXQ\/7gSFSV4p9cClcv+pHKhR6ITBsvH4c6UCoMdjJO8ecXF0en0yOy4xAzcnjWY4QGKMVbmejkVE1+xUc\/2th8ZMlqObHRWQk71w6GETzG2FU845Wi4Z1xr8ycZDGPHpJYptnFOawmfMIqzVyjZWi2bOQ+xloAQH+GWnDqPUVv0wkM4u4WYpZRxHTOyMN7C5SQaIREks0Cym8f52AAqIe\/Sp7qj8\/dVvw2pFZEeXCaob+QsQhXqgZKYg+zNuFacH2gcKwqA59qLjHSZO\/BbdWxBmRKrgDtbQ1jXVRRsla2Fy4plZ3f1ysBZKS+1vOT7RU9jZ1AKzWXBRiUIduznFwr7xu9B6ctgZVGudOyo\/VWdNqcoR4\/qWAfQtqyURqztk\/GGmWwnKF+9SEsuplxjF9SGBO4aN2eik94n5zYKDO0VeGc9daPgr4dtoprrEoUPrlYXkkYGijkzO9QSmzbwuDXQtl1D390\/U8EPkm+4Q3bHIq0YAfE9UPww+ElIgH06GETmTU1AicZznj7ak8WarFb4PpSPcAA72hlj59G0oXpy3O4ZCuti8iVREfI12T4rsunju8GDwxvg+3Q3KctWeviz0pVNaoQMNOSEle1LYbvrq6nGvNVY+dGX4MSYurpWF1zIwY5isNrJ1UYQtUqgPtNtw8gOeetyO6eOEovJAwpcDjlg+wKgkQQlk7r06v0\/Aa4L4oYjG+J3hoqukX\/HqLx36yGA7WhFbz\/Xuko6nDTobcf8w2DCClN4V5Zm0RdXCCaoCSnU6Jc3uLThA8lEwbyLcoeqbsAF9FcdnNxKpIEojroPQPb3yHPyNH6hVJfKi6bDL8xMu7B6msaVwVJG\/Q95Eh69tmeXPFXphPMUcOpGtWYzZUhAV5hK9NNfZruqwiUkv0ERkIYoLD8qcHYm53NdsI4FeIAniiSGb3jSXJLD23aKP\/rwNDZcO1y\/oAMCEO5kM\/\/VurqGMSBHt+8h6XXCCSjsIaY+LV3OmF5vOeAtjug9W2rzxatZtZfok+q7g0LIYlbcuaGU+ssry48jW+RAYCMMSLG8pppqTKV9ocqq1yZTAy9X++zvasU0uHfT3LUrKQi\/2JRFmW5d2MnqmraZ3Yo9s8sN3xYlIf1kBTzv1ErSszdxrs596Jwsz850s0COLSUkhq\/ZbdnVYgpDrtAfTmiUKMp+0njpRjlIWcKU8OUqVKPW+OrP2YgZWD3oURm2eU+YGr4GmO2ieHnu2fw2R\/OOiyuoPzbYXz6i8\/0Xb2d1lTWDaF06s2AJsyv0lEGBy65oeYzEDxZRjuZw9+jRnkeKP7+KGwE3rv3aIHPGYhF+dXwh84fBeIMByIx+O9AJnG+\/i1OBXNbr1KMRFwEZAnc5rsr0OSVsPnnpaask0uv2AjpQ5BB9RY5tdUW6jG6KUX9pACJKt4kv8hjKFy\/5AXNWjWHlswzoewCABGxIhmOCEEmQd5Nbp\/icj53wkfG6AXgoBJ6rdsnID1bjrjPgRLGZWzJ6c6ZcoL\/5IfURFQt2bf3Yl3KJfT1rU7Uy65PUPDClzkRZkmLmL2uu\/Dr6kS7R8\/iZD9y3rZR61pt41Rg9mxHEF6RfO1YHC7w4cumy5ORTpLMcU7RQYnhKQlcHoALtHw84mwd\/9C5ePe40Xa9k4nmCnvp8+eVBZsciG76dhKbABCXnNAJizyptnJ6MMZHjA+98Q8yA7noJviZ25kCP6ZhVPhUPMu3X0jHbFNOk91gyTnUBUzqFDG4\/0LbsVDbZjcYwMbhpuYDmRCZLgGDMYrm4ye2g36CRwBktf+liUoghPIbSnBgFF9kqUuSbwQo5FuuiqWwsLWLkzpf0KQ5\/K7c9KCyjzeA2u+Pby5ldffA+JS9dry5l1Zz15L9AmbLQLEArMJP5\/WB0cEHJZ4bHSllvbcnkv2G0Nu993BoZnKWh32gqgUZKTmt5KRWC+WhLvxjHY0czy\/8Q2Vg+xAXzM9UCxZX588SthdqqPjCigYNVzE1AwVNVey5mCFlppLgXWtStg\/HSFqk2Rs3Uwe9guHIRa0gPrct2xvQy1F9foHkFuIssAb\/IiR5YUpkD3MywLOnKpoLSNhA5CgeJZjUVDKbxbgue2+569kxN8qXJicj22h\/ln+9vp1Y0686NyYgt76UxwTSje9bO5AL+fDXXLV1M13TCq64FlSN\/RBg9T5HbgqnxzQL+g6IQu0rsOWbaNwWKSeBKGk0xMsyl6wE9hLFkCEqQsMXEsEYpK+FIMl2qZzQYie+1Vx8R9fgXeefZczneU2PWA0jNyfEwQvrbgmrwDmVBMkWQZKFyzQTT4FzJxFXO1BkRLr2h4bCrp79hRTLBuy5wIGLqquG7lXYMMMWZW4pdVcJZNRNRCIz5ks7j+k6bL8X7gcdVrrm8btUi6H+n5G+3c9iJmDcYY7FlvBAEXpNdU1U9wrnPNv7880pQXlfH75X8dDB+a5PipfaMV2mbwJgJqWZPO7aDS\/1HA0WF7\/z4NWjE3w2a8dPRjFE8wVRW1bBvGTSadk0WdZdzUtL3EpRFgoDN6+IUcDLtvhMgmY9trjuv8+slIuOsDEada6eLvKEWacdgJ0gsUq3ly7ftfadtIQ7Hrnk\/Fma8EkUzJkIhJERMsei6VppX2A2t3cJtVAJ+TsLeMNM95+XkLfoMDnbIGISMqGxL0fYS5sdkGcEJixrG3yySwicSmUVsrifBKGQnWuWpHdOYp4ylMAKKIM1t9wu4ow2Npa6\/u5PH\/OmPbIToVtrQ+kJjQnMLRPf1HyqgDpHXV7U7\/+ro3jfvPWho9ykEPsVCtfwce7wRPFS5\/6xIPvgff8boLm","iv":"ae914755b217b50e74993fbc0a587311","s":"e166a3b61670729f"}
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