Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
{"ct":"UgrGU5aEtszKutbAgHlbI6AtZR4uW5k8hMUBom\/898ajkY04KSnC2ST1D1qtQBj4Jx8YiILtr0XWocTbRaPwyTr0XejCt8lciVFjanewWsum7Bpmj9RAgQAha55UBgEIN97I+ZWAAt79Vm3Ejp1qUT95Kyj8ULsL0h\/XdS9BqhhOqQV5Ilj4FjJKj5BgmilfJZGOCzxCPcBzltg1e6\/jkpsMt1SKNAHEoT45Mfgson6HaqqgGaJKad\/s8Q+Rmfw7AU5JHZ3B10IUtfv\/Csoe0n6iEIGFSJkbZ9F38is0\/+NwUrFy+LtSwjv7r8HeJdKOIvGhDJAlwAe7msSAJvPgHXosobcQFdi0Sw3mTgonnxuFT3eTapfYFXCLdXMw\/qX6kJjGf657I\/sDoV34717ObWMn+wVqVxBJh+XglcIz\/x4rnuHr4endrmCBW3d\/A\/rSxFk8FsCRf9pvVfBchf4t2joBepFoWEy3NkiPk7oGZAvAnsWn9UQLo4wRbLKu79Jts4bR7QHDwmbuitQupWGMfseKqsh\/cV0o5Omoow9i5cVbsofQBdwlfISZyoisyWM+29pFX7fpreo9+QeFf88H4\/nI+DYPZcU4CVD9UDKzPyRZhZL7Byfa6J9Rb7WprVXJmzimkVarOW9zadKxzL3duoa0qNTQ65HOgcImO5TloknJE9uuUdBf4kyYqlWcYXAvatLpcoe\/TASw6blPR4DSQhwL1\/KkwCtLEwdVIRYWg8qfIgZ0fpmP7hPmM\/qaTrc4hAx\/Mk4ZDBIg5dTS7T78jpt\/RAMH+9Z8uLnAob5\/dUq+PCOubZyNp8RgEXBf7xv2obwmsUBi95D48Ejqq6iIyWJEp7kvQFaeyAJhBulKceZgVIw3tez0EhMYd7DLQXtcT4oDgV6KZy\/z8ABAHPX3w34dHY6IkB\/V+6umH86tNtMK\/3mNt\/DHkZ1DiqbjBj78QftKHtn4UbedY6F7MBQ+n2FyFQO9I\/CvSZaTPYSvtnq86lb71rTUjZM0ODRZn\/29Lf695bDOPApMvK0U9Ca7fglDCzCR6YHYJLEFYSVhr2ckljVig9MG0cnxGabwDQjHPgIAWwRPTZhDsSAJEGTTbuqvfAGKdo8Z1h5UTb5AjS6sqR3wQ\/cTQcDNW+65eRAx9ewlshTITRIAVkAugQhVkFKr3CH3BfZab0FIFQYNqcqrl4yTyQA6\/Tpywb9k4nkbH08c3xhJ2TSWaZ3tIeXDFIArFBPelSQh6ntqB2Doz1SXRkKwCyqREg1DbKGf3C2Xe5+H5Upnm2DnsY7ADePQUw+sk4bw\/AqvBm3f+r1g0Ju5lWwEP4jtxmDGxLMbuIbZPa4dKEnKkh96XCxIgOIH9cZwhw+JdWvKf8cDdoBq8kKLqg9g9pQSWxcBqb86pxpa5\/cZjgC5K0QwrWTTh1zboRdPT05jbyjpgrOWFhBU+t1iqG5iNwa\/odCzi610yhVFV9G7Khty0BJaeVUcyzbJTUeSzlo7fHL6OX8HnH88FDpsaNWD72ZGM1m6BPzkyzSdFteAJtz0dIjJUmF\/BWYOn16hkIjvrIzZR7AOuMIHLOXm4GLM8sW42ETzCWhnkTVeUyVn0gXyvpmQOjUmmEzpffszHxsliNpytk4osRyVmc2kqHJGYYhHBydewbiFbEGzsJ1xeaF9wdWTowKfTxc89XRYz\/oatMZrHmw\/OD\/6q9xAuerevp8BgWlXRgGrg8AKX+sp0oxiiXUmmlo+0A3aUU9j6BfKfPLAFKpJGSviMW4PlU0IVpp458vOop8OStMncyry1LxT46BcbjkycD13UHHctg1um7Vu1SUzQUPsdRXps\/4Csn59zwKIobwLiFoN7Eu25i+a5y75DkCsonBfuX12380neHdXHWfUKAgQgwYDjh+Cawk9bd8liPAr920pJWlo9G+0gn20ebRdy9OnrY9qiaPKL9DfDrni+cQ66HnCFDS0MxhiTjcQ4jACLGNAOnjKFF8CNOjJtobTcm6nsG64XMAIQMAy2OWYi+c4CF2R5Hfb8zgbBvxbZ5saggeKj08n0jgmkaiCNkSnAZDJlzZj71DFqp+of8XKuqNeOJDrtPtIGqdeF2tgFUq47NodrvnosOiYkhAmI1j+uwTp1w4BXuFHF3wDU9mcXIMz1AhAZZ4yR+FdGPlBh\/mi+3dqhc7ZOef6w6++c\/AujXbZGfLLUcW3t\/7s2xZ9fORpbZAg7ZDQWKxaF\/osMTv742P5O1M7ePamA2XlPGis2xduE9iJyglBS7hN0iPzRqaixgNU9FATkzMcrmhhdTJUyP19b9AFgaBuKuXWxb+nSiaPQIXhj+smGWYXh9tkfJD\/EHJQNBy1cNtQ0bh5ymN81P2rEAoGOavscNF8Q2PZ\/6i6ujW+t\/JUfwsSjCMHb3mWTWPC0trnGoEIvWkcJHWceee3LpNQnQB\/8xVDn0EIRf\/fE+GJqSFA\/TlcQsI7Tg4+Jqw06\/KLkzX8La3\/x9+h88Jq2\/AWb9clCOfEeaxAXX9G6doTg0CJZh5KVMQ+M2TkCON0WFf9OpmGxLqz0ggBT8e5c2+dEikTCFVbWYaZBkMl4zJYFFvjEMIVKVKi63FWQIU7P\/QCvra2cenJlJ8BCN6udpyZUawvph\/Y1Gk9oeOfwxaAWLydatXgzmqOR+WWMSWLVk5VZBzKDD0rjF+fnvQjKJddh0WNG2n\/kSI7AyIVFZgU0pKSiADpvufwzht8XsMFQ8IbZkyB4OZxbJoaRhiYWLfxVvjRZhcphE7tyyuJoYk6E0fI7xAu4hNR\/xn8O\/Ed4dd9Nnm6dfxtF2TwATnd7rU76Pm\/Qt8ZA+EnNOI9ISP52\/dBWXeLfApKVnIxqfTGeiXYodVuTgTwrPevLMgq4LPv\/VgpSUV05GgOFY+shfPv3dGa4dqR1en3PwYqqE6XFIA87o1F\/UL+k6VGR+TGoNMP3tleH6ax46QF6Lx5NI9HKMLQTcGtqZHyYMzUuj2m+2CZBu5Qp2QxbwXkEJKMD3jyDS2y\/EyOewwyrexxjXmhM0ZgnzoH8nB0b2lAkETGZejPZb6kuJYNZULs2HdhSeTWwhvaGmwsf6lKVODvZj\/uajx1Yd1lTjxGZJh\/I2pBjE14gA3F\/rogJQAiuPiXJ1oGWc0smu\/9PuoslMB84Ee2dQbea+9BdP5UTBaYf1xzX+SHNL+Nxplwl0R+pNhcsPnSSqJ8P\/+Lc3N03y2TDHJvOYlA4mLGtFGwPh7cBN1P80WgZk9fFbdpcwgxuxjxzb9d7QnCUyIKZynIez5krSD0Un\/RxxgIEk18JHf2XqPp03rRF\/mmwWflff5qw+Og0LYFRZ+l7lw4rUHM4J39o6eDyM7yp3eUFddEBjm3HGopGaYCtsk76L2q+hgTI1phjH37HznHNiFt\/YQd6aMZcQVBgcd9RjlNIUXx1r7YMhLuGn4GlPsgDP40wP\/iXrJKIoeqlf0O4pp75i3FZeQgeCl3gXbWtvvMu0USKVf9CAfY2WHqnFVrZyNQrH6Zs2oG1STg8ZFG7wTk9eKzbLo6khXungfqnEc5bzkXxQ24UrtoEnKgAxZgnCYByqBA12R0di1qbIVMarXjM5zGYK8VkJVGIl71miwlZnZK9oJ3BVwCMJpxNQgADZ95ijCIgOav2C4xXUo4v0uFRKwRfxQPDWfNSQTbwY9S48qE+OSXG6u5VejTCJBY9HygO\/z39byY6P+YncnTOakGMXkdeEdl0VuQ42nk5aoSWDsDx5juZHkf3zc0wmX0RKglHq0RFoPa9EuDopyy3R9WF8UmNI0Fkt9Yrqo72k+WGIHHAHqUGeFGVLGvYicRVR0YS0Ml0QPDfkohx5A1nM6pjyL9CQjW2XHRKpgyS\/hlY+\/9NYnrDVfPUDuP84\/BzNYi8xL\/3AsatMkLlGZWHCWgKyc132Xlc5fvR\/6wCnBFymBsTQ7pSwGXS\/XnZBD+88DFvWPHEWTB8LixJAki23jhJLhYfgYd4haGKHyNGA0HSNWIayOqK\/b1aGBKDR0bxkRWGnl8OLZSjKx7H9\/GeqTQMS7YDh1Lm4ldVDUowFopXfjnP\/+veCXwUqD\/AQAVAQDi9xxPaMt9dWtD3o\/pTs4FDiivE5oRFxWg7ObwIAao4yGgtP7cB6m1paM0lUm6XFIRZkiynmdcssnJrp+9CaudkrEUSOFuq5uPQCln8rxQpkdcOK0nVN1abTDfwf8T8LfxBAxBbK+4qABEZexk8LD+sBUA8jorfzXCdJ4aJJMXceN\/GrlqlWZgypCn5AXXOqgpreL9rsWufwBH9LDxYQwt+YBYBEZl9syqSKe3ce3Vc0dnpfXOtwnkgjGLorHxghVolALEkhOZZSS\/CrUTnsYLJuFxmIzLeBrJZmYD8LhWAKqkFt0hcTcnUIq+FV1Ni01aBgRN6y\/0gBF4DTiOIuuu\/r3iI5lCdQmRGfZiUa0AsrGMEMDqF5rMsqrFA\/mxjHqz7fzuKnNKWYQSj7Q5oEOrEQCribH3rNc3rrSXLE+ZVy4+he2bRFK9ZInCSVi4zgyZscj+9XWlHBUgkVhdCja9M\/JCXyYa6HxNAKmC1fIA\/RfI3y7chBcLwZaUukZZZFWAh5vM+OlgPnF2Aex5iKJVAJBPbkuWvZlpjLQqLQoIZL26MHNrrXva3\/jMY57aHkSCC8VL\/R79+b\/bYXL2roJ9VXNAmMG2zW4SHuw3wrzIlvJyyo7mKw21AwfTJ454+Jrbmy8qu69dkAwWUelH+DHoczXOVo\/fCAA8kMGH44f3qnrmdGaFjevduiO7I2YU6SfMBNbqehabPMWpd59YHHFsNo\/\/Y+gG67gJ4GCHlX7IembfhdOi2lCeo+gAL0NtyequX0nq3WKIJZJsMPyw2BFtmb6ckLKYr1aXqhSg\/QQpuz3eCSbjM38cV+Cm142bk0YhUt7lMcf+FAWvImBjPVsx+52lpETj+6yv8a28\/I6VxWIXicPlvT13sTtMeMj4ftEUCfxdWMCB9G\/Z9seI44FMKiy5LX\/ohnkoP5ErVbBtC8mCsB3APmAGIZDXf149e1M4EQ0G0yvgaEWY7yZWTDwn3bRwUTBFdGfALDQqmCUiEk0QgwE37xXgNzN+xFi4Gr16CgpuiPGIY1YGOCTcx0u25M7OSLCmkQ6rSUuz0kTmMfM4oTZeh7vXwvUH2LtJhPn+ddyXOvOjkZgSKOZMU2a6BrHCMCmCneIuzV88lEJxm0lo7lkI+Ucsv1HQ7OEBEo0t3wZo6dbbun4PJzKcssXu7I48yLexzSGrYbA3s1anG+xSeyNqf5gT3DBgqBB\/kfX3shCudci9C6rq3OCSjhrTMdcYHz3uGEn5TrMuBsCOFhBXK13Mvg7kuwYY32IldGuvXBLPR6PbqF0MddyueYtaZRvsTrXL166O3omeZLIsroeatHyCtfuiahjPDvKGlzG8HIPIqhflwei16WjSlpLMHlKfODZCvgXgHwUwC71szZpjDlT7W0DB9jm7jFzu7Gdxtpa4cI5Mz5J\/ph+OBlHIVxpI6b3rJV8I2Did\/LbUgZ3Dnvhh2lhgywEdizSTGE5JV+uB0UpA8keUWo90m3SV04wMh4uqDtTBTtRKdkElFRe3TQNOL\/47BY+Cqzzg4kK9qoyG5RGz+CoXH0UyrIcL6wJ2luUU6selgdhsJT9w361aIAOhWTNSef6RdrtZ71f+DMEmGe9XFkqMzo20QZ3JohMI6MiAvHzP7sWfiHANRAhkRIQEMwnC9x76xZMpHPracr1LHMYdC7g04taZajEDgTg9F1vp0mG\/Bham0rGiHsL7ZOmmjq2o\/1htmXzE84lyKrMn7lf\/1PBQjKSK6yXmSlTYCcbLPAmyKqSJBCrwGWhKAalA480QuelB\/NYuky\/p0aOno7qaM5PGEC9W1e59KtgEnoHR\/IJLWTX1TcIp+fPZDj1KbXRfw+Dx170YhMWaxyb6DUcyYqHp01EdtQXCiJcs7jNy1GVLKEO\/KC97QedNdFBto6+lK+AeINg1dG5cbdT6T3MxbBh49yspSSJjZwy+GTKt0m8oXuc4gEQepMTh7VckzUBibNhi\/o+yeWDRMlza70e41d2AExpPAFSEfhS8VRALNLJ\/JHvBhh++89lT1EMTEguobXe62jw4uHuA8IworGj8ZFrb8Gte9l4oSbBSZFKoWStiZZPoWLKCLTD6mDQ5L5+TeWSHLEr3XUDVqRwrBXRAeJGOxqGQCFOJdZ\/0Flxtj0K+jVfrzRrti3who3DkAWwl\/rEAyc411sjBoqprQX0ECsaeFfX70tLwesf0r5pdSJl2COQm8tvaGQtZZaxr4tyteg8Lvq2cWRxQa55\/A+AnKHc11tx4mvzMNpQDOcYYYEliUlq\/mHMyB47qrKB0ub17gNLq9rg8qwnWHZ8+OAFTz8lQD726bM19h8VaQ6ZG6WOdZIGobv4ciLaJQR5n0RZ\/Cu99\/GY5u\/J3BqOXe7F6me2YrDzfrk\/JoeVLUurUFdp5HHj64ziVdbuSkMOE47ujLx87JxJ2PXWO3fDzR4vWCpOUN4oIALs0Rswu5BZqjB98Efgr3Zhpbjgr5GPLoqiDhOOhwNsWWfRC5L2iGzz2vuPjhXSSCqnJNXOHE4Jm1koUBTH+vblSPIuCBCUdhWs4bARwNsGy7uBG4n5KouJHDoSqt2pnSVA1E0kkq8GvxYue+vwYR0\/KrYQKSaX9t79Pmp9ro3kfbhztAG3tMBnj4gzrRSkdy8\/b1s3zRY2GrTpzljMiLxCd5\/+06RP+cLdgV0+TfowDpL2RupoYLrnSbALYrDrWA3b+Meq+ZYYQ7WsHXRtLSomhXoklmtggHHAvULAJkkC8I1ZBWqbX\/C42R4Y3DWLsw8v14idhXzZt3lMpKqi9xsSF3\/mn6dPHeRiz0Ysuir1b4CPU\/vN+WYUeF1BPxfb\/N8D3blduYuoocI1z6uys8JBiFeWsYE8DzcP26E6jJUPaQDYWSj+sgraUYt1Ne2KGU+Kg9oRDSRC6wrxQBQwqHqKuqRI2Yxv7qaKnI3Jtl4szoSRd+K0cF9ZTiSqIk54ZHBnXHKY0sZponLM28IjP5keI7I+MtCJ4v67UBnBx0XyvFBxcEfFrXzDf\/NOS7dC+WOvgz8B3oibH\/g+EoaIQGDYBUsTDdanM18l\/vBAJ+j717ymnwI+PxZUovJXwDmbjKBDKjKR4fjLBoSn6WXX4YOMGds\/AyAwgsZQaqzIkFaqb3dkMJeeZEtYRUp+hhvz0B7H9vpBtzuqWj+U6asN0jses0jZgJAPvNgHmoCRo8FxCSzPmNzjGznbZIyU2MnLbP6tp6KBhr61L2fPiis8\/LmAnnzfPhICtjs\/Eh2MEkNGz+51Jzo6dfW2njSoFiWZ9ITT5vEiTOxJTFq9PikJ99W3nnnnQZR47VUBHluE4pq24J35HJqj7Zl+JR922kdRGsUa8GqkLqwj75xBxseKafXbkAHSCVUnQxfPSmhFP24mqeYN7Tgl0IkrHzQvGtzjkwvv2SsHIawcwgI7oyMWnig9C36U8VxRu62ITUhTZybq8AsQW5eGEvfgfDEzpBh4nek86xzOCzWGahR26Q5vuD\/mv\/EdfjzVX0gHlK\/+ttpynfApdumNBan2dNc\/9MLNXvmgZsfFGrMHwcaJaB+0jQRFH2wNP3uCYeaEE8Q\/AqTaXiybcYiP797Fg1KKOHTsNEh\/sdhlAJcZTqSlXP9cf3q6MuwANU8SdySeFhgROQTAUret\/4ARHBC8Bc1nW6ngcry7\/QVf+RTJxT9PTsee020eY7JYovNV9LYzHYqBzXmyMnuKmT2FyCCStAguEpwiyrfCphHkrTkWXgy+FaytXrf8160xmVgTaIbIHiWSZkP21ajU8+In392BBPDbRLk+ep7\/GtSG9Id2fsSah\/WHZuGLuAzCT8xTt6XhBXJwFGeBQNToWe3K4d4BVbaSLCsV96sUhI\/n3hMRu1VgRhiR+Mubjj8RFILjX66EtAporwWc0DZ0IS44S1hm4mTg8AErDnK9qvDDlDZc\/aX6RIkws4dXsTYftRF8CJZwbviuKFJvwxdWYxsvN0uyaUwE0jA71274IVPIQosRla4wFZt8xIQl+seBcIcVvkXyYZ6NN\/UHqxgBY\/fvr\/sq5u+hcVPeRii2I+NFYAYznlyx\/z\/lwHAzrIFeI1aA0t2d050a8tjiN9NWJrJMDJrqMnWZNTR7uoGGPbgvjdwzzwCjX3FM3x5kco11\/sHg1mdf+DDSV7hYUAejbuShKxDMxiZhPIDQchDwS143EKqecQlBjY2ph7V4IivRg4esTyGQtteF3X6q+TXXwschTktjfVSomDly3n+\/zcx67OnNyzvL9BwZ7cc96Ma2QQl3yjV4dYJvAUOGSAr\/tobFD0ZwBReuN+Mg5BoxPd5BwupmfSaJs5Lp8TRjMpnWhzOrAIqxak75SwYUp8U875lSKOY7L5CY3izn1qWz2lnpHw1YMSHtxtJqfirX8a6MhM2uKsRkNc26JNIYQJBVprUh5HXW1+tFMdUmDUHo69DvwOytT+s\/MZ5\/X0RSJculwbnEOq42mDANZo\/ljStDTkUdHyK3ZInnxQeqdgcEmMKEi91tTmIE1LqKTarPXfHJyIz7ijxzLryM39NeI4b5FPzWG4FDo","iv":"64256a16d5408a5a32cf8ef4553c9c85","s":"72f6c403a7da3253"}
Share your thoughts. Click here