Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
{"ct":"EKFKIdaADTl4nZv4QvdPDP5AzFnrZcDn7F3v4Ad4LIkVyKyk7ikWCPT0zy7oa4DkCVVMVEm2Em7UgS9ta4i5lIwDwJrdDUqJkX3tN5FdOIxFeVfKlL7033U6qhdlKe9eYtgslMwLeUDLm3n+NEcFn5AS5CQh05+Ptzce7WjOnr3VOowxo8I04RRal1L8UpZx9j0SYXUdcloKpnOIeGBoIuxqY815YexV9s1YYh0kpV6QgoP+hNs2JuaFaAhftuQ8diPE\/AGJ3imQ+0JIXVl9jOSNXZyHl6jHodI90sKdvBv17Ut2x+2bq\/n58dH5adLahVuw3C1UZoVP8rEz8hKGMeJM6IIIk63r+9\/ft2gQCYfHPvC6UMf2YhJKGb5cSCpzFQtpqvlr5t\/8xGT02FrJWpvPcK4BKaXaps7HytvVpY4gm+556xO+lAb76gS1v3YXkQwJQhcNEYf8nslaPKd5Sv6cYb2t9XqmdYce0JiYU2QzmGaNUM5UhTb1\/CbnQ8lAnwz+tP\/SHjd6ugJGCXOpBVLeA1Xl7v+aS3FzWNGEs+kP+WYNjJ\/K9VRsSZnFZ4IV1zpc\/OvTDI6M6KA\/EjgHSLkYEhe0VhWrQWwEzD6IGDmWo3HfZ\/ce7rGVlcxpgrlarfOMUxeNoDo1jqK8pqFEgMBeuRaUO6NETdvXBjXL7+OFBepaU03+\/gZU6IqeBp+HKt4nBTyO2quEiiuzLBMfUc3khi+\/QNdsa39BGGw0LD87vH31kTzCbdHW95biNbJg+2W1HI3D+jUB+pB3kaHNOqW+H6+3MlZsxLcUIr2Sf7eeYwFJNZAySSiTkSeUTOgdpduQSykVrLR2\/M70XCvGMc4g5g7Dc41MzFvtRjuunPRDzul5SopfbrAxsRbuJYE65Hwj1kUmUBg1uEQbYv\/8Av8HAdLu515TRQ3aOwHx\/Cbkl0CI6p4H5OUhogLYR+VkcnY+z+35N6c7TN3JMwQo7I\/CPlDIgGk8ZmuH9IKvaA6R4WOsjKGMIO1wii7\/Zzp5xE3bkjaMb87\/QJGXavtAP0WW\/YEVQipC3n5\/+8Rt30\/NieFm2I+dJPUtdGt\/l3C9cNyj9SJj0vYXCPa0oAm5sLf1q8NQWlfMOK7+MuYQD8rToRvSvSUutnvYEAIyh0mklpnbybZUO36van9f9yIegKaaVNgsb7KXy+tDspkyRIfXwInXZ4Q+s4OaTC6cUEyh9+BD8gL\/AAHvyL4R+oRtlBYJ3AUpk\/\/LxGGrd\/ua0pz87vR52wGadQZIMxMD6bAxomVscBENIcKD08zOWxXIu90ycqyHWtnQfWa+S6HfnADcZTZbQT5WJkuemfZyCzrg3SXsw6WxnBBveLjCR2UoLNUxi45OKw3\/U92RwZcK6f2Cw+82NKCsWwIQDElZhZvaIOZ22sRAosbgt\/aM0W6AuGwG6aXgJrM+Zw1+F6CByeV2tul0qY\/YNIF0p2orA\/nTLR2Y3t8ZUN+5MM3cuMdEnUMaFxQJVwX1u2S4qHBGSJYlbUslgjCW00oRDHffw8l4NS7A9Zt8FoGeoEgV+zqMcXsLvANmeSlKHK0ARy7TbnPE7nE\/2XW6WhkXIGiOQVcCPnhr3uIHTBuEQX0xNdbTvN9aDl+AapI0xMacU3bnqqsOnhUHDS1MBosjJF\/laoYUygbxwntRQKiguLpCpS5qav4bRqM\/mEiiVxnsQ05axO\/H4peFpJ2gj5pVNaFTnRpkL0ORdaUvSVSojM5psjW6J5vE+fwnsEKpoy3+n2CQThO8Rb2XsuutZIDC3LlMA1uMYzOHVy92aqsKVV2U0zo1R4mqQGQxX8RFEdGdMPtytpqrzmGuR1NEPBxyG3\/8+xF5QgwJZvroefIwoJVVJur1bTT5kO0E8hI8PdYIwnalUtW5He5stAYrSS4oVyZJqOGGToncgy1NLDyK\/MTovY4+0Ux\/5rr0V5IQ7GR+aWiTguFHihELGLxpntPKr35xAWphC0FFRBKUM5KSltILxcftgH9mOqyENtWPXMsV+hTv5KIfw1Gve6zQ0DR+jWnDGtV3kxVjegXKLteIaRuIvRp\/g17TCW6ZWT+p0G6Nadi8OH7e+Jk\/DGOkyO28XLzXbghciFkosByO2EwnyZ4n6EUT5Ik7zfnUNwB5M0LpeskcVpHrUCejHay3tZUWzTNPQN6\/SUvIRqi1pzZxz71ow6k8AuiSuNQChrV0vQ+Us\/kK4UOGdq36jrpKU0X0MH4yX\/Us2JdbjeC+7Sxaejn\/hn1w7sendX7LCi2tagYUzO8zyHVojIBEOwF4CtjuE8uFNSD3fKnGYMV4Cwh6NWC518\/y\/X2jFZXR1TD6Ctn\/G\/We4cCvCOOutDckPoxOxOfb09I+K6L\/S99358c7yuNoiNz97wyOh60ebcAc5tp5siB\/44Yx2IYU0hcPpNr5CPOL0NQWxtcr3MOamJJZSqXm3F3KhNkj7zUfbmAHGjt2F2VlwyJVZgGVRVs6ZJC4i+91NszsC+oKNHzKIsCXFmZ+kFFGAMkZ0pc1bryVN9iT5\/kHm+nQGpIoHOp+tlElvgdUteOTxS6ioR4TFNZmduaY9jGSBeCyx\/CdW6CVhc3nPYCjxshTslr7YP+QHrZG+VeRLBKhE671YA1pPTaK9cGDQzAaiMMuhbVWoJ4UQxtjiJj1Noxq\/WY8nGSypLfNr\/qzdPGX\/rhb8j4Fmz8dH3PS+elZ\/EmclemL6lPFkN776PE7CMnSvIGIPxLqcAPW1MrhbyGkGCjw+R0pui9ei6uohc0j0wHrzynxZfCYwM7cuAXb6tIcjlBAQ3\/UMpkJDuranVcIA6\/b6\/LYZqAdKVuVZVPG9OqH2yXUH5w5PI+FgJHvGs4mdndKunii0TuvZwtroOwd73ZJgHqSj+3VmmnpTTxJ6Pkm343rvQV1KOnXqGi3Z18oSzBIiTqsEzN\/9CmfoSsOhkQVFLcOARB0POzeV7QeTXb\/4LT9x\/0gqh1bYzj8onhOYsBJnT5RT0NAn3H7Z1LZD1PNS9hpfxXupuOBAIv213VF7kbOL51bCOY3uT00Wkai7y1UFdxAUv+PKiHH2y4sPvDEnhkpkpYeluhjRKjFyvKvizlN1xPyYrjTiF36dd6i1aB6By8Oh1z6oBZY0CizeUDkHZ8NhNQ\/ZW+C6XGzcvF3kHxMDhYqmzClAefmJNAS3xZ6qSL3Ix8m8BtLM7A1wp+89dnEXQB517XXtVhtgqvpBTH\/WOAboA3L+plQatEm6WYK+jLhJ0AW00psmoJizM9XgaREYgVGOmgUQjlztmgUc7JG5s3mmuzLaUh+AtgwW9I\/Wrb2DcerEIq0PoLx2OC0+7DHjWBzup84Sjs4+hlIW59sxQWT+4vHalGYXzOXCxwHOb0dyF+WMFgglCifKuhDKrdbfAEe7Ez7uqaIBhuS4EFYmDZkS3QFkDeFT7+20pt\/kIYrxXp3U3O5i5kLJ2+MziMA1XY2AzMF2zPon1MqQp7UqJuT2+Z\/RicWNXbygdwRlJGoHWxluzeAGoqnoHMmkdWV25GU47Wqzcb5CQr4MMeKRx\/61StK50cZJiNPt6fH6N7UTUP4lRtBeJTfSOadwb2m5DG2dhOXxN5v70ChcEskcM1G9GanUdQ9bYDpyWPQ3\/fuPNrFnHinat\/Z4cEmdOZXDpdVC1bx2QHATmHat1qr1YCAKgM8qWxL7kCMCrTCyU1Tb8fiBhSwBSc3ga0Ha+bTLKNlrjPcaMNZpftOeAUnI1q3KJKibeTkGX4gv0dzX3uG9Y0mnE+2A8PaN8jrjlggr9ik0JrQtzYjqN2gUTId2C2lSXl+nUrZDpjpVxKCMMILvks2qqXF4TQuzaQgWWV27Kdn+VxP9VybnORjpfs4mJuF4rut1rS816eHlVv5xUaZudUII0oDmEH7Tp0WT8Kal06G9v3cOLzczjlbJkvKI8mcUQyFZmW9EjX9TuLfg3NR56Y+7ovZiDk1\/P5OiDW6LpbkLlo0G9YhQhMbVnHkau9t+PkoS3g4qY2+AccqcwR2Q4viv7O4WraFu9vozH2VaJsgi4ZWwKsK7cl4XY+OT6l2gQ0\/REu0Qd6FfHdJ8YWZDxHh1VATknvQ9DE8C3wocRhBfKD1sYjo\/QOji+vPaV3njvebSeWOA2nnS4Tf21wEmcP6wZWoIKGT7a9BSUk6tvBIvg\/xNZNoRgvyQwcsEeJNHgPIs+Lc2u4+Brqpc6hpkqaArtKs6ERNBcFNuOOjhdLiPw0nKAymuOU2ENu3sx8CR5o4rsBwAtM\/U5mU3zM3wLI2lHQAvcrHP9CRKTGGWAYShfD9ZgSZREIBPiu0yvNownHqzFCJOXBb0xjiH3V465xEyR7W1D5YEkiO+kf1V3SX9bBBbXVzJofyelqUOwSL0XQFbiJZPhgfyOSwfxjqtJBJ9DjnE5l1k+eK4oRFThuCAEBe2lBA+c7cC4WTIFxtL6lc7BLgTTbj5GjiqpkxIgywatyPW94hNyo\/BUSgcMtgZg3hsv8yRQDMqIAWczfQ+rJXEz5I4IkF2XyJSf7yam6V++cp9ecwd+qO4u05Ium+t450bCHyWOy05NZu\/O15PGsgXVqEBsZGFGE0Z48AL1EnEhCqU3w98xiQeK9tTbqkIPsD2T\/90JPO8eWZfNiJyB6jRho6wE2zJ6\/RuqqtLLDtn6z1b1aX4vyTOh6++S5pQBbLCojFc17uGNzIv02\/tj0zyryi7FWsECbTZI1zDsH48fMxX+dFQllik8GE9nk8JjxsrEPqcB45wiBe4PgWI\/e0dsGYFRZSVfz8T0CJTdJUjFD5+f3xWohOyn3Odv2N8\/QtnXdu0iNihd0+YX8qg4TsEewEdMKgYeOSc8d67IZvMIGxEZB\/0lOQaWt5LzTIZFzJ1q8abZw8XguBxHwrV7KBdSK7nvtogHFu7+gvGdUy1OiX6VTvIHvyCvw7TFhzy9TBY13zHwY2YiRrbFIuzsRB4xYJggLO7U\/hJOOgPlyQDqbO0bsE82K6Sbigs8pogci9niZn6Tmbv571il4f4GmWjcW\/VCJnp03rdZcQYUviUCtq3bSaYtVgcRJO4S1\/2Zlj3Ow7Yl1Evm6ptjJ\/qkiSOYOtYKt1OskWUevKdIxvvgKrXkqLCvL3dKdhl8VSLR2k4Chvx3ByAuswcGyAzMni480qT2R2Q7KERCFTWfuk8v6Ih0ThcXZgFZN9ZlqVo17pefy9x4b6kKQQht1dsq5y+LKy16zKEq\/c1liyToNXMMUvZsRsp5q397uV879BIgyx5r3PZdMCHlJ9H4mL6vgGkU+xFLDzrRugZ7OFi7871o1Ql3NALjar+UD+om5MSx4hwOWSCshEqbh7GmqJ8unrPKc85hNvam\/ato\/DKrgSVBCrKYBIr29VAMeMewaC5pdP0Q2jsPyoreXXrC2\/Z24Pbz\/rbo3s9gJmef4wnj+lVFjMSQR+3fAz8pSycnM5hTJd04IxjaalWldathUgi1odiOKa6+gtXWk9pRzMuMHX3RwfHscdU9wC2Abjnb2WDaLoGdFK1btLynyBlu\/GpdIUAWU2EYzELEO5j+rIP5yH3iC5p3SCqvsjDUUOHBF\/dy54H0TYhTef0pp9J1QPT618rj7ryoJOYTPvoiMSEfheCpOHQFoLeGG624Z2zaoxDNj1NheiqRBE5SgJHrjgfdTOfpMgeoEkwtZFTOkqjhsAUuZEaBV7Rc87pXlQrJ7\/aDnHADSqmUIGA\/LocoNUcVGj\/RDweQPoapyQIvMvrhmxG6AQ3MM+v1VY4kcEAFanaGndRuOPajsIIYf\/ypvF4Anm15\/Kg088lTnT8hL5yOvbAhEgHFRkx1xGrwoNJ3YgsLT4R0NPANAZfxvqdo\/QQ6ASYQndZk5D06iBlRo7L6tIjdyMfJwLq\/A1Q\/GEW2D809b2DV4eZ6Ir7G1FpmlNSOoHQqkWUPrOxAhSlxmJQ4c\/n1YVaCyEBqzNj\/R6wcv3r5x\/k+ZkWPqWlmmvz2HXee8Uss7w0zj0OGjnZwb2Pea9G1ro43IAOd\/WuDdlMoHDh4a3hXf20ORQdNc7Yurhi7JdvwVcM2jeQAsrpLGJ8DmPxjOIvZThvcSFZobzALlQlN4pRn4RPYcw\/IZXyQKdirgK5xn2earDo7K97fTPYN\/A11iGIg3ENX5ULVvwNih4c+4xD00ubPSShUxsHeUAG90eDHCcS+ikf0qLFVwUH9JIHH3urTsBAurUlFkyhnDT2S117DiYkowvrUp9YUtntYF8crGKI4q1sBLRVFOJ05sgZUF3ntqWD7x\/SaJ4M1jbTALUxEey392Yn5En9vXvVUFO16cb3spvZ8HDR+53FJj6OP2Tu8sUppZ6o24R4Gk47DYPzy4FQUqQ+mmtg546mkfirezwCkh15RdbJpPAUZBXYV9\/NeybDXnGGpU9bQ3\/0XK6NIpBhDtsVYvb3o9jHcni7fluA1Fp1KqOYxTl+go+lyYLYFMioxggvsNYCqJYiMKQsuXLzrrAHXZb5ABrCWCRZdn+yWAifDFW7Xtnvx+M6LYIJw48wZF6s1LViyCIggd8RgDmsb42HIuM\/cYdRo1zIveAy40MT6t\/0\/gcAgLf0lPf\/5BlkiXBRRC5QuOMvO7KF4PtiDr\/QJDB7LC1eOND3tMH9QVS56JmYgaaTipA1xoglGyrwJg49D7erFXavciGFQrCY3F8iOHWGATjvEHbv3s6jfuZUWWKZVpgAbZhMJ4grlcZ\/PdR9K1Rx+ja3+qE44lGTPiykuWLJGenCH5E96\/PbUmI3DlcPtlfypwJe8QC3Kz\/4x+u3ynx\/pKei127aBeP0PD4Bz1InTeifjJzmJLnzUeaNwaCNICrlXnzUW+IKtJZHfk6QuCUjESloujCxPVpZ5CbHl7LjkTulrC\/XM3F7uHQxZodPBUisgpVvSJvokpKhceRSi77EIlqn0CaPLWOCOUDodHc719WZlf0OOs3ooep\/UwrK8L2v972uF9hJ6dS2arbpsi7lzlLUhQu0yRNLy72MOtyqHifFE5osnezG17NFWF2KCMW+uKDiZab7VIerFH3pQLMDkA73CLxrqqpq\/bo5meNfSllmtI1hHD\/AFpw2+51QKeP8Jf7HUzCYIMDzUhdG6N+cuMnWeh2ZaltrtdfizpaT4O7Y2eISsvMA47BsHsHJeyxy18mEPxjSl9DqK52QBHrsf8Cbys68w6H1d5UaBajAcCteSdiykRPQ7VIvPiLdALfjsuEq6\/vs9jLXJi5\/OpSlIqPkUz3\/t7P\/vCtVVqG8EFRxDE3+dNWRgUQIq4Fl39RCe4M+U5AO9GnUbWAuwJaQWvW1Qt72cHuhctGixFb41tKlb7nk1\/gYhggYn3VO9PwCVFpooA99Yn1fdCKHu\/79caQqdqZ8WNlUFe\/o4S79g4FEGN3iUllbXYOO6uOHRxWboCEcIZ97kZ13bmBy6hUAoinBmq7flxp7PRNAE4bkV2jyg3pI1nZ1J9oPrqPmDJ+lVteXqdT7K5z0uTp2LDAXDArkAE3oVu\/iliHzJxTSq5ya5gqyJ7qj2rvQaexvnFfQAM6UbKsR1uFj9QnM2geDX5VYwIhP1UlCAXTn+0+IVZMJ0+iS2jqkA77UKZ+2lYHlBf\/tCW75xCiJAc5ZEEYKY4g6Fflh8VnMPu3oNlOW+emC7entyK1tc5CTtwU7fTPbtVzErBwK\/HjXFQ3Qo+B4h4NgV4kLMJz6xn\/7+FblRrKATqzYR7FrHios96yApQpxHACW2mnPTDHgqgzUm97k+LTe6Vu31pUg+Of+Dc+YhtvPf5D90kKSp8UOCXJi2e+8BZheWzAuj82vt+J5EKdaS14J+zzUBK9AmEmQnfhOhiVscYKl6js22WuozHw0pDbVZnvdrhGQnExaKIgixsaJV3+kyL09xaqTci8uGbAibfXsdFfpilHikr2Shr0Ch4XsWacV+AEqEEMFH\/89rv2jx+RrOTaS7rH5J+l57KzphJFq7SnZYp4NeYTuJzSqnVnaZuNI2pQWoaPeb5B9Sec\/v888qGMRImF51CpkNDt1z10IiEktYFTBup\/2OA4UM4GSpf78VRBNC0UTVLd3Ybf3E1XfUQRXIveWYA+D\/1Yqve8wQDt8s\/T7ZZQMU8qpZCAp4bl1KEo3lZR\/POy5enXuRsBnUEdqn6Mi4eni0MlsSQXqSFVOV4lZhdK1XntLkSSdjV+6DXrMsYAxBKJp4l8YoK+pRVm\/6JlCspUHq3ZETyVklMNUSIuf1QYjp8KMZy6kX20wguQ3qrcrEgU8NNnjQK19IaSsIiB+RNpGc6mdRuBqc1DZX9b4Ud+Q1PPEYQCZfTlxUKYClRao0DxFmeD7nVUxyzN4XB\/drMTZACLD5Rk1wqpbnR5UNQgTxaepwJ3n1jK8YE4AJkpnlxqDQRFtWTkf6jv\/3yEoOedIYavoiXxs+VtyFL1RqYY0ZJ2rIvb4WtA8X7c2MChUUuXlk798iAkqHQ46qS9MAqsyw6RTCXtOL4ZzkCqUw449DF+bs6sLzgDMzv1LwtOQiPhwk4gbpJdN+meatE7foNbyd9J+PR52WdDTZ4SIVsA+oVxvrFqM066ylZvbXZnOdL0mkE7Ecp156t+hQKda8oTAqh\/l+wHSXlua7V\/Q70OtSyC6V6uK9S+ffBlJjzJuPAOpsNiif6fIDUr1Wmftp2q6gkjSfQ+nMpmtt7x7\/G04SFrJLl3FolVnzf9Jv5b0tf4DpTpB\/H6HW9QHA2PPtBpRxoDxtIQAI6dT7aFrWzr8mvPJXJ46Hh1m6NRqBjdqXClyJoW3N93Pp1UPVU3eeMmp35SUzEjoh\/zBx7+Kld+EwZRg7Y1HkIJ7LFTU11RVIi1tRvqGqXpCXyYZI72bJup1kFPAcbSBMUEk+KyZ+o4ogZ4rOpATXqiVUIzc8QRgAG\/NeUpED0F1sp2qDgwJSA6OTYuS9lo5yLitCTDHC9LOscl5dmJCqwgW6HM3e1XjDxXulZc6\/SiDCGcvvK1mvDOsxkJIxVoFDDVkJMdkscYWTU7uFl\/8NGxxTPHnJz7MbxqARmKqzgIcbFc0XfUTQfkxNovauIw2y5s8855O9sbZPz\/hQFrtBIUnZs9IHF5ppCUOZjb4JyVrbRltry7\/AcznVBU+Px9ShH8i5G9X8\/qXzd9+QjPcsrvS2M+L+kq91BA4Rnf8T0J96CxSrBIhJehV7WG6rV6XnmHNqqTHTMBid7p6XG0NSmSMFG6itlyscNaGlG43gMdqWqEKKRGvdjXomc6uj2Rk0RiGeeA+Xxi3xxHu35QZzd3CNifkrSQlKxOmyA2qw8TGRUZlmyB1c89hrpJ13hxTyJIm9idp0Q\/Gz8AK+9+hhzrzjVvnbxq6xbBHSmgBnZgMxSEkCX\/PuM86M\/PmVFfctUu8rZZYK0V1g\/AOBTjek\/xUZ4k8W2anBDsC2mlthlJGm1H3FDST\/k\/A+SWREzF6HiFHMHiGv\/udGREwdXKkKuugaj2aNqc","iv":"531c852b9c77572513f15392a5e07d8f","s":"9b5d23a2245cffac"}
Share your thoughts. Click here