Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"53f8ad611a0aea0919469f55e6fe0d92","s":"6de4b96ccc3df1bc"}
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