Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"cbb59801f9a756dbc3fa6d53e8bcb0bd","s":"c4410cb2e224c05b"}
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