Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"c1783fb13cff93c2b67fd3f6d3cee67e","s":"120935ea00170e88"}
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