Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
{"ct":"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","iv":"6d3ad7c73f01df3de5f6c5e635748280","s":"fec4d876449dbe94"}
Share your thoughts. Click here