Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"e26ceb6f5b95bd008021f2b9f7f127a0","s":"6d30c23e2e7d92f9"}
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