Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"8ce10716edad0d6206adc86aaea5d577","s":"d09bc7ce1fdf6c28"}
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