Apparel and accessories
March 4, 2022
Rimowa dedicated the letter K to Aus Köln, the brand's historic home and headquarters. Image credit: Rimowa
By Katie Tamola
LVMH-owned German luggage brand Rimowa is using the alphabet to illustrate its ethos in its latest campaign.
{"ct":"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","iv":"01440fb0ccbcfe6d90ae6d8b32e1e294","s":"2de7ebc456dbefd5"}
Share your thoughts. Click here