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Retail

Risk of fraud grows with “buy online, pick-up in-store” trend

May 27, 2020

U.S. department store chain Nordstrom claims that order pickup is now its most profitable sales channel. Image credit: Nordstrom U.S. department store chain Nordstrom claims that order pickup is now its most profitable sales channel. Image credit: Nordstrom

 

By Mickey Alam Khan

As the COVID-19 coronavirus soldiers on, it is forcing retailers and brands to adapt to new shopping behavior that puts health safety above all else. So what was once a service offered by few is now becoming a key option for many consumers and merchants: buy online, pick up in-store, or BOPUS, in retail lingo.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  5. Dior’s ‘Lady Art’ project turns 10
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