Print
May 29, 2012
By Tricia Carr
Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.
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","iv":"8b9452bf2547d1bc3e7eb9f6ea2ecec7","s":"5bcaef75f8f172e1"}
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