Multichannel
December 14, 2010
By Peter Finocchiaro
Upscale hotel chain Ritz-Carlton is expanding its Destination Club membership program with a focus on converting current hotel guests into long-term brand advocates.
{"ct":"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","iv":"d9852b194f572256caad0c6a138f75b4","s":"2899910f662172a6"}
Share your thoughts. Click here