October 31, 2013
The Ritz-Carlton Kapalua, HI, is increasing community outreach efforts alongside its traditional celebrations this holiday season as a way to show its commitment to the local culture.
The hotel plans to deliver Thanksgiving dinner to local emergency personnel who will be working to continue its "Sharing is Caring" initiative that benefits a homeless resource center. Guests visiting during the holidays can choose from a variety of festivities from menorah lightings to New Year's Eve countdowns.
"Community outreach programs have become an increasingly popular way for luxury hotel brands to tap into the growing philanthropic travel segment," said Taylor Rains, account executive at Rawle Murdy Associates, Charleston, SC.
"Luxury travelers, in particular, have been looking to philanthropic travel as a means of having an authentic travel experience. Really getting immersed into the community," he said.
"The spirit of the holiday is perfectly in line with the hotel's commitment to community involvement and tends to be a time when people strongly consider ways to give back."
Mr. Rains is not affiliated with The Ritz-Carlton, but agreed to comment as an industry expert.
The Ritz-Carlton Kapalua did not respond by press deadline.
Local police, fire and emergency medical departments will be greeted by Ritz-Carlton Kapalua with a fresh dinner on Thanksgiving.
Sharing is Caring is an annual fundraising initiative that benefits children from the Maui’s Ka Hale A Ke Ola Homeless Resource Center.
Holiday celebrations will begin Nov. 27 with nightly menorah lightings until Dec. 5. On Thanksgiving, guests can take part in the annual turkey dinner at The Terrace restaurant.
Families may enjoy the Teddy Bear Tea Dec. 21 that include tea presentations, cookie decorating and appearances by Frosty the Snowman, Chris the Christmas Bear and Santa Claus.
A contemporary Hawaiian soloist and hula dancer will entertain guests during the Christmas Day feast. New Year's Eve celebrations will be available for both children and adults.
The Ritz-Carlton Kapalua
Two festive months
Other Ritz-Carlton properties have been promoting their holiday offers.
For instance, the Ritz-Carlton, San Francisco is taking the burden off guests’ shoulders this busy holiday season with a full lineup of offers that covers Thanksgiving through New Year’s Day.
The property supplements the usual fare of events for Thanksgiving, Christmas and New Year’s Eve with a new Hot Chocolate Lab and a series of special menus and fundraisers. The hotel’s commitment to refining its traditional offers will likely appeal to guests who long for a familiar atmosphere during the holiday season.
The Ritz-Carlton Kapalua has recently embarked on other initiatives that cast a progressive light over the property.
For instance, the property expanded its on-site garden to increase the amount of fresh produce used in its restaurant menus and to prepare for wellness activities this fall.
The Kapalua garden provides benefits for both the hotel and the surrounding area with compost piles, a horticulture learning center and an abundance of fresh ingredients. Environmentally sustainable practices can uplift the spirit of the surrounding community and provide the hotel with a level of authenticity that imported ingredients cannot attain (see story).
Community outreach programs may have an auxiliary effect of generating traffic, but the primary aim should always be assisting others.
"While traffic generated from community outreach is not a certainty, the campaign has a solid and positive impact on the brand's commitment to supporting the communities that house its properties," Mr. Rains said.
Joe McCarthy, editorial assistant on Luxury Daily, New York