Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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