Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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