Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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