Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
{"ct":"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","iv":"d43940894b1fac72c232cfa0664e49ca","s":"f3bb538087e43d76"}
Share your thoughts. Click here