Luxury Daily
World’s leading luxury business publication
Dec. 12, 2019
  1. Luxury branded jewelry has sparkling outlook amid diamond recession
  2. Dior goes for gold with flashy J'adore campaign
  3. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  4. Burberry’s “What is Love” campaign extends to Google Lens pop-up experience in London
  5. Half of consumers consider buying secondhand trendier than buying new
  6. Delta Air Lines’ stake in Wheels Up takes on NetJets in hot private jet travel market
  7. Bleu de Chanel dives deep with new campaign
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  9. Day's wrap: Secoo, Wealth-X, Tiffany, Burberry and Christie's
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Marketing

Rolex, Cartier, Tiffany are luxury labels with strongest brand intimacy

November 6, 2019

Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier

 

By Sarah Jones

Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.

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  1. Luxury branded jewelry has sparkling outlook amid diamond recession
  2. Dior goes for gold with flashy J'adore campaign
  3. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  4. Burberry’s “What is Love” campaign extends to Google Lens pop-up experience in London
  5. Half of consumers consider buying secondhand trendier than buying new
  6. Delta Air Lines’ stake in Wheels Up takes on NetJets in hot private jet travel market
  7. Bleu de Chanel dives deep with new campaign
  8. 40% off Luxury Daily – holiday offer just for you!
  9. Day's wrap: Secoo, Wealth-X, Tiffany, Burberry and Christie's
  10. Day's wrap: Moncler, Seven Seas Splendor, Delta Air Lines/Wheels Up, Prada/L’Oréal, Gen X and Luxury Daily holiday offer
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