Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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UinIAITWqN9tABWPw7oP0LZSi1nJBrp\/STGL\/uSMkT9fJFkBxJqj3qZof9EBHdSVSbWJG6686z9\/jwuoioFhoEF9Ja0qabVQjOsW+7UEHSBobVywNFDyTsQXl0mOwX25wQyWOB3aru75s2Uz8bneDY4qDEGlhArTxdWC7br\/sALzrqZ5CSQQLtcLzPU1VRmyEWSgrVjQuhl4Qoc0OkpYRVCJFv3v5ZKit6WwA8o4ZfASGSoWjTvRQaOwEH2Bkk8ADmu+ooAJ4cOQ6gVr0l02fGyHAVnX\/U99lpwr1dRUnIS4Q+Dr0B6cDcARritVHNKGltSGCdSiLucTj59rXmINnGLB\/qv3uudVg2ChNRxsJ8YP3u3dJRwDx+\/OCZJXvjPZNmH+Sm2IMGWOGosWhczu0dBf75h8oD2zAXtEX6I9IIguXevoQGOErTo9nB\/Cdr75DCVXnSIhs4u7Lq60c3KwXMAfn1CNGYNCpbop65anp+UVsutKY8wi1lnLBXe8g0eT7YZyezZlmmSJrdPL\/H4ZlzkD\/WCDjjCGzaSfgq2OnBJTFRW7JIiI6SCpJxjXCe85p\/PvpFYvZIJFlVoO6ZQgY3JE954fY8p4lpYMTO8jGDVgQdUVPUR9RcybyYtAV5vEGaDEX2xVbFulO5+mBDh63kQAGov5Y1qoVNqbDx3gMB+v1u2IEqtkyOZVRc2uQtqOfsqcSXvBecMGGd2QkuwnIXlMA1obT9ovwMX6DLKnnrQdPdSLtBDd3bdIXuBYpsfS1AJ6CYbV\/KPyWPJ6GpmAvOzHct2VggAnF5iYDUd1DMBFmYnpCtZIwTc0KfofEdYBCLMcyErnbJE9FbBt8KhRgu6PzMtglJ3a6dxEWPTUYi\/hWmWiMRQSoZ0z4K7CsZonAfv7v81gHj7QNNNhIcjra2i3hXK+8Jbyvi9H07QS1CQ9zzwh1Q5pB83sb9Y7sD5F2q+\/nyXN1T39I3rOvceRlSU9mTjlg9UbX\/fcpi3jo\/D2cFtC1V6qbq6RpHrS03ReBzpsPp0zLlSs6495TtP9bpUM98twpcwGUW5M12wvZkPJgikLZIf1z58zOZM6uwVmW+rDab\/pryuOnMIV9Ftuq\/4VNkQRRjmAE+FtX0H7kCZAKX2Qhwb\/gr4hVt3De0ioEC5KOXjCTVmvMVLPf4gFq4\/tbwCOgaP2Ru4gROXN2QOBIDJurBHcn4+2CFxV9h1QBv9kZNMZukOQlac8aW9+BCU+C1tpQeB+jffMiZk5m2QhRA2WI29omkl2AMDGAIhKHfwMbBa1qn1N8LEGfOyVL82GkykefuweXMGZRn7iRvVfew8EPYF8tdF4Nh8jnjXJgPS5vDIT9SqhM3TLqtXVNGao\/HKo\/hcwDUwX4HTyoVFoLuUiDZgy5xJZ3vIqTFyk\/GmNz47BEVikMG7eKmwQZAVz6jQSlJiLu\/ewBwopiVm\/Z0zAzUZiawJQ+Riqi\/KfrSMeDQ+ze6veV\/eWy+oG2OA6jge8uMeibvCF6+xPNsPyjKIJGESwZq+tBS7\/WZojIXGzx7\/vi1S7BRuzyUW8DO9jMYujoElLSTeifS7tMMCKIqEubIZMp8CKV0fCdkusMMWv0NcGefvYBazAP9Ru+jbg79AtePqOl7C4\/EyzgFrBM5MLW7CHvdJpAWe+zSxCpy8283W84FefFdzXkoF6IcdNlEqMWspQc7zbyt1krxRjvjxJBpyngCFqsoUvCUiOzuLSRTXAWZTXBm0BioH6CE+1D8mNJSstStPe\/lClYaEIBlWb+hyiEAv2QNqUWg7L1wSjuHWvVQksJCw\/2yLx0MxzfthRpTRzdM9WXVURAspxk5QwuiinTXif\/QVgx42X7hTA9lFbbhTf0rB79+HtEQSBSfKYLqIZV5ebLCWJa+qLCh+tU6d0kqOTxi7sYhVv17WCN6J7NCfZQVyIijzHZacHadK9If\/tdLTqPP7dVTb+C27sMWc1WECnItfR6dW39soBWugpOq3TDoDsa8jTiIpTeduHV5JPdSpvbv22GroIww273JshBFgpsl9011yFiQAuRUhEEjxjmaift\/ZanFQvDFJgDT+IA\/g\/+WdfcRwFYVqiFPYac6+q4h64BK3PLhztua5XpZ4oYdagn4pVtyrHswHtb1izFfXuQ9aNGKe7zGJUniFTABh9iCGJPkT8lX1WopayVwWtnYf9Per3gA0gz4x0MxYZ98fKWOqrr5\/\/okuhXdmswZj\/HTwhriLSgF537vanGOHKFYYqhtoBIhIFdLhSxeTWvMtGtiNCfQlfkaGMlaoKJ2ha6GNv6aJ+AqaoXMpfJ+EbmEhnZEpFsCtCvHV33RJdrY\/yzdAr365cJSsMlLtk9yVlw8Z24pGScwga2tIPLVFzP8TMdv9YfOIR3C92MLpQgN0qebpSXZ7N\/A9+7DLQdYbjXf7ZFcb5FF683RBH1\/Rm9xHYddmQtW2vYSy5vmZYM5Dpt3MNLSbbk\/jnIsis07x5tLd87hdDPN\/\/Wk1+BKbyzSJFaNab6U6ijfvfuf8UHdZYbtcNdE+KnKtbpT+x6PLGHfQaGDIohDSVVdLcxUZjDftsuU8GC4ypDYYcu76dSNpSdkksX4QNW31lVXJ0Ll4F+Na1tKOE5aOjECx\/GKUE4hx3y27Sg1sIGSNByHgCa1AmyIrjWB0fVP4QZl9PNMOdqtZucGXMAFREnmTR3+dFPbs+QqoF1Fc5c7257BrGA\/rGbp0UrU2PcV0HuV7dCa4Iiq8bua6GybFW\/29d8V+GYSquRVLPqZ9oZGG5XPPUxd3LYznU6OyfUx8YiSPQwOjp0Nyt6YNjp7mp0+MIvizTDDDX86GMO5+iG6Yf2TOHKqkxlAvP3IuwoZbk0D1t0LFaC7PEB+9ARcM1uWcOYc9bXTG9cyzh0q0Ct0s3FWBB4vC0RRX8NWm9TCjaremFvGTL6qbXDZyi+gdJzan78NjZoTfwa8tV6pFmid1fqdmMBpQYK+d84PAY0EWcKDVPGawfzmjl7hnxmBJM8Cj1m02rQD3kfNIqfDL0PjGNCn6tnE7sojjsXcuWxi7mvM\/hSXQlzwSChjn742xsqj1t8TX2FRO70Sjw+HWDM0037N89TetcTUzTZ4hFZ8IwVi51sfPWGrya\/dLxlEaf\/UvXKRoKVKDUIuX\/0YrKgUJdzY4eA34J29mCmiQytb33zFFwTa3DHWko5teX\/+iEhvZ41W6Bti3yMq04nZTFhi2wyMg8qO9x6qaho681E615cZXxvxPLFYMr3N0oJD\/5VS4pzpFGv1t3jYJ8MxTL3W2K0INPjbA7QWyf8mmFru+gBe3GhacJ4P+Y6hLRJ1BpJjbrsFwGRtstVH3Z3SfNM0Wd2K35Aa5mjJ866CUwLEvYcNRvkEMWk9IwDEr7od8Yp+iWjplkYXb8123Hw7kVkK0K9INaSpRfrlkHu3xE3hZ5J74oMIqiueCXm\/AdmQ6xsIqdyr39jzhA5FthR3y+NtpOtYnS5pKTY1oQ8KnefBWQYDSzY5truEnyvHhjPQQ46DRsQ+G2+ykFQYR9NNPAL9MKnV07V2rTQI2KtAewOT4hLL4SkMpkJ37Yed3gA54fhMueKh6IXYIGehTvOX9vQNvJ6emA63EriFpOnou5tXZbmWFR8T7n8n46+EtBtZs1mhdbOie0l7y6fsYLxoSqXY0qzZoIHqiWN2bpnNZKaEapXrRXc3Sbag6yvC6CKEaZ9WyNj4u3gohiJ7scp9\/+bBqyTUXCo\/FaWFl1VHTXFRq3V5jdgFHYTy\/5QZthtxtweTzK0j+jbBDrY7pJ+Mj9lBUFlC7eJbkW4aCacfut4\/SJUybcMsb+71wWopsEbel5TPRkWnoWXvkqpYn1klqtBDk\/\/Bn+xUtGGmwWA4BFmALckw37SUc1VWhlxtqvHrdsoFJ9z9LYUhf0X9LmWY8N8YXCfjXSHJOiLnJDCSveoo+itu6Y2kC75o5jhKBcJePtilb+xzkaNY4+zb5d536sbJtz1p8oo2JmlGmKSbnOzG3HqHi61l11moDPqJCfusVeezl0j+c9aRvX\/FS+rL+FFblH3aPg3ygDfoTZgR+Nw2ahUzPNK8LuRucM3VAqrqsmAseiOo4Yc\/LQN1xZJ2ozw4XKR9ZXYhtPX63G77mMvNZ31aFpTE0FD\/qYyJDmUJVzAzfhrxOVM4vg8vqd1EPTyqR06f089pK6xnnCPphtn2z6R+S80DVpdefRujlC6VCTjS2TALwWwZuZF6yzR1TxEU1OgFs5Is4LYGV5LYc\/GJb49JIu7xLOAeoXuWkLt6xYKQ8c168CUW4RzRm9raXb1wAFeqAEdKehmOGsted7cYfqguPnAgbi33uS4HaUariUPA3yizdn2bQcBanjdIJzx23UsUZCzF6I2NtY5qRXhRQMqpQjGetV6KFbAzpVLqIVRskciIuWRK\/e7jjdm1CKDDpX2awTbkPbikelYCT25yyRJLjzVWONeVDh3YKDRUaPGBbc8Hy5BgZqqJjtu5k\/bP+sgTeJsFBJjskG6KGZzZb071qIjtcy8f6TCg7lUjxhj3\/tX3K1rgwZJTfJhnHAAa2no2WLhUL51WDtpkMEtSrfTuR\/ayX+EvPe48YfccdET4nEItkBBEQ3buoLfe\/F0L4W6pEPEdV3g7a84e7J\/b6CjnIx4BhZQ1s3EMBEbVQc6KtZSgVe3jKzmzLCNm8IJcfzCZj9NOdCxWXgiEgrlB8R2aIE5KE8m43BYCJpXK6kz6kx4HLILvZwwc5cf6\/VpqPApd09eX1U0JDb7wEr8E3gpT7pSa3WxkvT9GSXFR6sDrEdrZJGWkps4aNfJBqRnxR6Ef+igRW18mj8aLb1HQYZPvXqmDvE3aaQeFzq78+okO26wxjOZnUGOnHru4AE3RF42qR1Rfz+5R8nLhj9XVUVAr2a95MFVeq8OjQ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