Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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