Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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