Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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