Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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","iv":"d0c3155013ab459e16b836af03feee9d","s":"a54a2ed68bcf2572"}
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