Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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","iv":"6ab07ab6419d1564320bf0fa0745b89d","s":"399243350230ea42"}
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