Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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