Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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pgMI5EuCm8P+jmdHatlZqi+lMuQzoRHZHAtb39uBKdJYDxk\/DX+CewmxV2YXavGuasZWP\/oA2fpvEUncUsym6B5H9QGZomzc3hmRCfvjUpWO5717G3rY7RF8yZIiatQ5QwJ39BGJMtmz0gCiMei0qtkzZPktzrM7jbEL6aMfQSC2daPO96WdgqY4TD4n+K4NhwgOKmG5715M+jNMkmUMgmkFOpNKleLHjxLmWaY7tyWZh6mS9pFjU7AsG1O8bBhUdThS6OEGgsnOEmjv\/eInGiYbCyms027YgEylMGv5PQyzTYz6hIu5jHEmSVT+GkO9hYRoXktNvXl7YK6E5YPi8w2JAhnJG9FHm5nbLorhwVmjTFARl0gzocAmyURm29t3Wl9vOVC6aVNTUn6WlR3ov2RrifEFQcYCacVmYeMSpCN8J3\/HqlSPqJFEBg7I6QIygZvXUG3dOGz3m\/ffx1fAL5\/ExeL3dFCsInfeL7e7RdByY6hxdC+lQ5FgkhGhX+OzLVBZhoGdU1JmREWLUdwe\/DRgU\/yhMLxeGhtYdlL+Ax4njUVx9FScuBBFi3ZeSChxyHdc2ZXJyYUkWEGSPbxqbrgjaPQlyNhISbM3DzpE3k\/RDQ7w9CM9unBWUACayCE6bwZSECIPVrT025KP\/SX9i6Cw6PC+DeLH+frdY6cL9ZTxmQ\/dYRxzkgFLFFqzu6pCIqwW7TDZoUN7mNlkIJOMLwvfVxAq1HAJ+67iNmDXKbG73\/Zq0S1KL0Kq+juwD3gTZxyjKVnTUhBnxm8ZAYNFyv1Lw1Jga2knQ4+JYvUvnVjOrz3NZvW7jT48GZAd\/7qUROsMDnvpeRodkNFkxN2lx13vwmjN8kgX4hKzDygTjUO2++yJlECLIra9k+jxb5aJJIzDHO6zp8aBjpsmXwlQ5Tw3q22iVHy22YyS2MqHIfZMy+I7S+swbNL5YJMDp\/zPJqNBx3fYOc5XQwuRjk\/kpFtbR8babvRgGw1wsA5V2nZwcVLiZmULIIx3E8ljPxSxXS5m0DES51dRs\/qnvRaRn+ZktBqrqBVgfTYjjgV7jInmyWVXfMsIcHn\/mULAmBHUl3tL54sDpBDvfn3308K6JA06Iuqzh1hmM4KjSaTqVLKXQMFKAxyBrJjF+7bbWZZzYiCwpvm5Iot2sEy9IwmCEfHXPZkJSBEvtY6\/Nb3Vpvah1hKYgTdtIQv2C4b6r2yeBaRxw8BBfyTpMtWHlw\/78d3hEcGbrmmwDlGVPMrqNtzdiJKDk9+tCv0WfS6U5fYaXfurSmBKRRGv3mBzr8Sj1YH4v0HpDH7BJ6+TFXs9RaGpzanK186R\/2AqWBALSZlP21dahA+FrjiOgv\/xcuyGURk6sJ4IH3jVhik+ALt4Bn+m5qo+\/8Y9FsUieJVNP0eZoGdU47d2BWp6euMQPvVOc3dLaO7zdGipVGx5ZCNIJPddpsjGbBcV7vaHq3rGKaCdI20qhbXDQUObijfWNAzQTDqT4iVhow0YcWbt1BqtfsF3vlmY6\/vXeGZvsc+ZVB+Bskp1iua8YpKyK7+7ZDm\/Afr81Dzlbc0ej7J1bsnE7nGfJzdL1DNsXx8tNckWzYXFMHWtZi3SAPENUMK0deMRzShhpRJjtB6Rh\/a5l\/eZn2k41yem+BL\/KlCNmSbKdDpsJZz77sAgwQWXa43xSgF+orfYVfUQwxYsmSPBCyRVANmN87JR9bl+2xJvxbVRgdlFc05np3rsEsKV96OJhlnEgv0hrzkJL3aVNOZW\/0XQVFQLEKj\/sFJRVoAuslImlUh+KZqIWZqHqDBxBhg1qgH5Lpn4BuSiLyNSwF6FgkCPpOSUEYMu7fkD+cdrvW27KAnFmA4vdUx5ijPLU1Z+EhDtLY7JXryi8wYprjrk2H+zWh0ssgJG1z5HzZyInCjlD+44RHgvWhnCFD8FqZgRQeFtvk3PF+FMJOycJKLfQDDNYdRtspva8wVsh9D+C49JwbCZmnBRSOF\/IPL+dFSzmkVgzvbQEQRxVJZ261Ef8VA8XIU7a22FEkLN4W2priMDTYco0SAV+qRLq0c4gZKVO5JviR7bRLTXEFYbvdosn1uyCJssONDEwJjFSAhI1DIX6gcc7NohKyHGQvbZwwzbiORfCMvrV3afDj0hQnakngtVj\/cPlq+O28nV8yYMhQTdaM+QGasq\/\/nM3X7bI58NQqBHqIifar3C0miNAwqIqWfkRJ9nQEUnXTZhupBA3PY1yxi9UT40xzGMWhNDC1h5mTrw9wgyin3\/yj26V2ILWLXeHnzommu1JvicLFpkNmiq\/g1XYrkTx7h\/TdoAtJn2HnigP3Tnh9Axze5BBARZ\/X3lRe6vqPRE41moDjx9Hqvq1Z4suX\/c7NLwqLdG03dfTOOpA0QvARXuYTnCRXKi\/KSaI7LP7uK6aOCSbq+89PWi3HMPNCbbyfRqE8lR6aBy7\/tvmLdrFzuzUPe+TcVqqNNOgSy9sMUXuBTOidOiO42nzXQ+mT7RpEllgSK3JOMnC9cm4Yclo6iG0m\/m2i5xD2OFMtbStlyz+bc7MsZNuszNtQZRJ02XOnTXweMWlCxphsTcSbHpxJ2xMrT5n+D9Plcf1nZYLSU+ikU1kLtZsNvIaGwpHaZ0xvY7YmJg4yd6V3rrT0LS1Susf7sH5AVog\/gMoAz8qoBxTcg\/bXn08KgRl3Y8VOxS\/KNDefgr81XNurmKpkFs8+DpCJnwK7JgTh6V4W+nh2zaAHnTEiQca+oM8NJMExiJeoDaHtcYjfR8lZ\/Seh0p4HwcPcf6QqKNCuCNTm1ddBSvMQb2UfGha5b9SbpArxCzoV5Bwextyr23SyZma+n4ywJGt+Vzg57zU4EVlk30Xsm9y03sB8hn+deoayuyj0qVBd\/u9JfBTKmuXyN57cO5sP40nl1s5\/522eooajs8O1f1EmZJVpij+o4B\/u3EZ342qHGchPlxP6U52OCYPjTRJ4mq3XfMwMFysE9SIPBhJauROoW\/y0K5yrri4RmDhVNtpo9mUWr9G8ExwLXrznvccxxN60rMujsW8P\/hAt+EtGfO37iHgcZRIEzuXDGSGfmSZKz82mYZNpefuwk3SaHgmv+05S2gh01PjlX98dTs\/A\/RNStEAHH8bwOmC1SpNXacL9Sudq3jCaIyxFwzpqLy03u+eaVxzHnyzBEeawTi7Qve+Po8elzyXgCeK0roD8lLpgzjT3fHZAZme\/3CKErO2uHA0BtxfBO8K3C7r8lnW\/Lzh1mMeqqgMWRExvr04PYtWRMIKwhQGJnSNmsndxet6LLLoaSMCcNXclZqCDyjcpt+pORHltILsKpkeO\/4b3Jm6bdO9rA4sDLiPhAUJHILMyC9ZYyw1bAXU50s\/bgkF6kbuIa6nUNYpglNPFmMI5kC5Jb4Sd5Yz9qZoRHzecooseCjRqFwzGuCyusMPFVua3AGN44WvWzGFPboSXHRTMe3cOh08hAhOasyQxOHM81cL+aARWG2Ftb5G5Z+X67oIzuFAG3y7XtINDpABlgrCXuw8fq3tjBnAciR8agIbgLgYM83YkR3UwUjdS8ZH0RgYdhfHOW\/M8lt8T3POf4Gq5\/UmJYkroR82xLGGIW5bsWlCiFIgYX2OMJXMQVYsJnc4G\/aWPkz9cRd2OLKjBGCqF2D0u1ceMeOoGQfmk\/D1dkdxTEq0i7PHgAMZ\/y21OFugWhIzlwmUPh\/yGq+VqQogW6HopxXbgMHiXBlUpx1YZwm6DIyBM3uqgUO2u31JV2xu7Ho4M2bHL4KH\/HPoI3tT7SmZicc6minPSkZ+Uzm+5FmZN8me6fHO3pQbSxcXjCWiDCpNprDcN9zxLiBOjX7q0U0BIddibbO7lZV2lKbWtJ5rwvQDzlj5YVdzqr+wiaQjrMXcM+uZZowskbkAZKYpaJN1wZh5sXyVSDjvdNj4tS60V0t+9EeG6IvYORJW6+1G5mui7VSoH8PZF1tUuzTG6wY5+QC\/ug66eQ89LNNcvCoFKyrSWvJfbDQUi4j3gzE+MG8qAfW7z6eoSp8E8jlYG2acIItyu2Qkf3pdCHFt2F2DWIYlBBLE7beNKEDMJGzrUHMMKE40bThjZXMjOGujCQrdClQmjn5\/gj+zCYq22rR7gpNk5YeupKB70Y85rY6qqV3awJESBt5\/9sL60e39Ue4ryfi\/xMFZrEfWmKHbpj7U7dejPVx1cjprEEgcKCYO0s7ABinA4rAfo4Eh5R6Uw7SA1rt4sQIlNfT9Y0rXsiA1U\/qyEjhd8ekDRrs380Q096KbM5pQfLIsGKgdCXz88Xg77h9nyjzh8iqmiwevHRhISkrMV+OdXb3TFPKRl6IbLJrivDFu6Hv9mAZYbOpEJ+OHKrrwENbzIgzZx8o5WSb1V7JRBHSbIUxceow6QEjysNzJivX4szSljCxgRXnMJ9FK1K2xaDpxpVWPRptTg9xCfZGWIbnwoQG7xjf2vCY0BzTw4v+kzHCm6ZyOjZx7WoeTbp1OKkGWrTN897eboMQPI1r\/\/7Nn6UzEYRaPZu+Ykd\/5ZjDJneQWl4cdUBK8pNekPeXuwxtyDWPjFhLD2YkYqAankvSwtCwj8UuNnjPQkFLnjGSmivDUHUKX\/Z6hA80GbHIfPMYrbODV2ERwPSun1xYSXLp2usJTfSbJFXw2qfWgJVXhtV5SQJSS6ZvH2xbfTTJEp\/TD3hSmXB0hFffOxk+EG\/eKgvpQGHA2d50HjWAn2FbIoprmDd6rt64eb57I0Q1iqKZtqEKGg+x6lIpuNHPk9aKf2GBhwU3PQAH2VEcmcCmci2miOBFks1sZ8CxqVNW2LrPZdjXKbLyPtJDizeTVBDr+3qhSgiTN55anAFbopRkFm3LQyeGAP+1ZQvupcNJ7FqHkCGru4jmRkeL1qQQul\/ADoM+D2lSfdeBJSI0K3fTY6FQ69NDM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