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Mobile

Rolex rolls out app to promote 2012 collection

March 23, 2012

 

By Rachel Lamb

Watchmaker Rolex is using mobile to flaunt new products with the introduction of its 2012 collection via an iPad catalog complete with videos, images and interactive components.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam