Mobile
March 23, 2012
By Rachel Lamb
Watchmaker Rolex is using mobile to flaunt new products with the introduction of its 2012 collection via an iPad catalog complete with videos, images and interactive components.
{"ct":"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","iv":"aba20ad86fc3419c870123c2da981a02","s":"26a4828b2dd0c6e0"}
Share your thoughts. Click here