Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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","iv":"94fcbac772c8e6030543e0109e93e5b2","s":"9169d5b17b0b9ff6"}