Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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","iv":"cc03499c9b04aa5a8720753eeca7a0fe","s":"01029d94a6565d07"}