Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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","iv":"b3071f7f58d2d14df48e2529e45f6ac6","s":"3e7bb200d012f540"}