Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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","iv":"927ecfad77777de05fbf16b9fe467f67","s":"4d05c3b5a7dbfbd1"}