Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
{"ct":"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","iv":"7afb3f9550dfb1f00daba30066a93423","s":"e4885f005af687ab"}