Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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blym2J0v1wsdS09nT+GiJV+OvjBOX26l1Ab0S7jiZJRcqVuxNHj3Qr75djeCryVqUapzPYFd6Ceemyi53wBsgo0aLPKp4EHf7uqjb4CamZ0APW\/i8v9K+LcNpOFrVPLw\/ZbAAdwXgwQZCV3s5egFGmpxp55I7p4Qdzr7JBvjU7ItLeHf8gLmFXVM1t2xYIeDERzRWRGv1Plij6n4qVtvru6jYcWf5kcOnmu+fJ9S3XkCqwTpp0OSJteJ0EmwrBnCxoYUasbke9JXWrmikfbpd\/fNMEbNXwyprxPkescAj4bT2dADjgcTXCNkz2xR3ozt4h2mJJJi14kTa7jB3IjRe0Y\/sk\/bmzyAWot28b1kMCjSmt8wBnszpffADdlPCTCthv1EVD33esg\/CMhxY6Oa7plSeXme\/6sRWix9rBJe\/X5m0AX7QwHEOSexOM2i\/6DI7ktGu6CDmySk0SZYSRWgazcvknOgHEgpeRReJUeD\/0\/HY46iic79n7vV4KHV8k98RkLLlYail1s\/XBBvFwyIVkgNXqIMZEjsNo67uhxi6k7haMBwMJnf3g5t3fOhOCzppp8wzadhQN0ojoydAWnhHnm4Z1oMfhV5DNLuhIev07sbRZoL7iOeYRD\/2wkkFUZD\/c3o\/F9RRAQvDjA2e5kbIe0DVBn8+blQwfihHu1iPbRk3m6jgkggB1DeSyYF7IskQDBeqNN5lv7Tc5EUjlpRrv+Bn4+CDIJrKQPLWiZMjIS02G4D1d1F2wgsaIt7FPSXbPEf6ONOqr27Tj9vQ9yM\/gieys7+dX+RMU3c\/bkwzz+5isHomhjKl7+Tb\/QQLCXfosbbxUXholgFicnBQtt\/\/n2BrGfqHB37U7\/bEYV7cKJvUUSo0uIIWa9mCBZHAUX\/Elj6Kk+qNJWBU9ytepsPixX\/0ixpIJ2U3OKjzojDJKX6GP2smJladSfSpB9lyr5JWL5ahaxd5YB+z92b\/Mcxt0XXZnNK8jXikvFpiGGzkrTWrYgn0Ga\/dZoh9EEgK1+fwZ98ecoRRQ7mgAD\/LxArh4B0TsYg6DmkNpepIH2PxCsuu8xO7FDvUX++VdIPktFTFIiY2wcUBdW\/PX8yv0fCf94Ak+wRissz1wrvIzSrCvpmyiNezUZfATDkrQ24HQymlYQi4LR2gTuBQTlnWXSXLi8ZffCGl\/7Uz7B7zucLKtJKgdM0HcH\/0oR0aS\/gGYLYaoqQPOLeT8TrvjOBtPym2Yfe+05\/QupFXbSqw6KJq9WiwaNflGa\/VUh1ylTALN5xSaTjQkLsI8vB+fUHXbNvju37M\/UIfpN8f8g0pNVSA2KuQ+zxNnqasC2uS1UGGYAwE6yPmneEIip\/E5q6DpLSUXzw4xJHqFecSz37yewtnQVNsXxlaLF1v6nu0r7N01U08xpe\/vVBBK0irRSRecKDWXSFODrGea7q\/ucBQkJl7YpqSeSk58BdBSFEpvvZ0oQnp3DgObSqtK09SHh3iDHlq6v9hyz13u2ca6sdW5fs1GLthjk0rC1PPCmEk2EMPGuOHGtTPjSW\/Hw+TVip3PRu4OZHrpSibqtVX2pOv8b9auQks\/nAmO4N7kDiYrDD+0OQiQQ8lnbHO8o6ms3LkJ5UbPtjTjLDjyfwdREf1cTxN3dQWoMPyT9\/TteDsAq2yN2DnyLKn2nkbVA+EmIVzBBLz2yi7EtXeCclf60da+FK1\/mxCOzjf3Zb\/dVBfQFsbY4xa4jmBHhPQuAONsQkBR2J8Ul7Ws9F\/4\/nKyL1RvKt\/vIm8H6FjeWNWjMGiCtl9E6ee5y04KQ7sOCyvmwe+YcQsLtyM8UGIDL5dDA3Eb1pBbZKFAkln6hwTwSMurIYonbdtPsEd2Un3ls7WV6M8\/dgYNVAOGrnexJLyiqTaZ18rBDONkcRSlNqAEt0eb\/uS7N+vuIrCUR+sdDf65ex64jyYXyOf7X7aLyYJYuGPYU4cvuyzD7nYMOXXYzsZeR7GuH0iiyms5iyGvFC9UYuYD3ry9Z6\/hYIgCQ4Z6puwH+vWkxR1ZO6eJOLUjP91jIWfk3qrtukMxWOEe2woruY\/DDZKVvjxTOkQU3G23F4u\/uJgYzOvdfjXniwE8UxeahGKnnEthMUj20KpBCrTfhiVZFDvq9rDSiENF+11K8yJzwDqO+PTbuAC3Y3q1\/IOjGpwlEh1ft6amFk63A02K20pAuFO0+\/hRRH\/FXXtCUvVtQiGm1j+uYMFrctuqkfQ+ukm5k6aFXGsg9OXF1m3yKqKEm+qpbEImxczPfWNIGLHvzjMIOFmSf8Pfcx7WvTYu2udgOWFnL2ApNK4PGaSNYfFARJureOyk1qEpuSC7cfCFTmb8dCUkKlO44zgqERprHGzxjlSE7kSdfHE4WG2bTgm6dcDLbGG917csUtX3SqMoeEkkjMD5rUpqdJlN1vCDR07ExQBVMzSoFmDm9kfU4nTzxJaMuEQrghCFzwSTkw2vabmU+3o8SaiFbGonaDRJmJPjX05oQMg2+exejGoCbZ6obYs4k8ioJ41ThKeqmfekh\/4QqJPfQLOUauZ0GbL3E57c0KYIJPEQ0dwqZFzmNhKL8KeDD4dRLMJPAnaswzp3b\/1sl6yfNPJdj1PKigALvkKGtG0+ziCl3lKhR18rJsHfQfaruHYtc9aetZDToEgjwFy4gcNtaU2eUpwxf1vkKCPpdVDvUOM5IImKFcRpyESbZh5VrQtLDhCWqcGzoatTxgZDwusOfn5QrB6AMGffdEqOAydhJHnLelr2P8frLmjTm3e3NEgCaEI2W5D85kUiTLPhVeJyNfDwEfupNXb55XbK4lfIyz+o38dJqlFGGgs4REevQaRnMb7GTh2BiwpXDjNJwbzJyzVsWdNy\/GKi7YcDEQAgX8QLkjk9KEpbCgZJR+cyRyf0qCXbtqzhWNA\/7m5aTQLxzFCd5tC3bSKneCxyUB4TOIONeTfBHFWz7MMdY\/YHjsTdD4hFB5ByHK9nF7wAlLUKzkAtY1i4DdXPRQbnCUEL\/4AuEjApZQj9MSrANTC9EgstrAV4YrFPSekYe8aFToYum9MX7Z3lwssyMzWx19fjZue0SYF+iT2HVPBU89CTXgoVPBqhhZ0S4Wj7n\/Y42naNlsYQOaPqY0lPbGfaFCCw5M+UcD0WxH+Bynk\/7kGNrCkZK0D85gMDrOrDsY0xrf+mdJwCWiPwvbitZnzxuzjHK9\/UZu7Cx785f8XQoj96bsk1mwkMaAP7b3LxkvmFsCIZXWXuEjwMCs\/m24y7KtvdCzqxp2HQ6Nd3mf8Z9tqd1EkvEMkZ7cRuMADuR9VQZ1QFYyQJLHURQO7HB5dGGtETB4kc3C6snGc9tbFilmdXraFuPq8Gki1uyKDcXWjuD9fw1AUIAw1xkN8mZQJQbrX\/s9g21FgSwnK4epBPmOgsgt4Vtnbhx5PJTsvmefAPDG1NqwYi\/A==","iv":"080ca627d42ddf491f53e208290416ba","s":"facbf60ad966c521"}