November 19, 2012
Today in luxury marketing:
Karl Lagerfeld revs up Rolls-Royce photos
Rolls-Royce Motor Cars has tapped Karl Lagerfeld for an ultraexclusive photo exhibition at its headquarters in Goodwood, England, according to WWD.
Fashion weighs a deeper investment in Africa
Has Africa’s golden moment arrived? For the gurus of the luxury world, the answer is a resounding yes — at least as a source of inspiration for design trends that are rippling through the fashion industry, The New York Times reports.
China’s luxury car demand to boost aluminum usage
Novelis Inc., the largest supplier of flat-rolled aluminum products to the auto industry, expects aluminum usage by carmakers in China to beat estimated annual global growth rates as demand surges for luxury car brands, per Bloomberg Businessweek.
European luxury goods makers want Italy's Monti to stay
European luxury group executives see the return of Prime Minister Mario Monti at the helm of a new Italian government as the best way to pull the country back from recession, even though his austerity measures have hit their wealthy customers, according to Reuters.