Multichannel
November 5, 2015
The new Rolls-Royce Dawn
By Forrest Cardamenis
British automaker Rolls-Royce Motor Cars is repositioning itself for consumers with a new Web site.
{"ct":"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","iv":"2296e6813d7e5240fb01a0d09b9a54d6","s":"d76d4eae00a39d6a"}
Share your thoughts. Click here