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Multichannel

Rolls-Royce gets responsive to reach consumers more efficiently

November 5, 2015

The new Rolls-Royce Dawn The new Rolls-Royce Dawn

 

By Forrest Cardamenis

British automaker Rolls-Royce Motor Cars is repositioning itself for consumers with a new Web site.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. A. Lange & Söhne opens doors to London flagship
  8. Buccellati brings retrospective show to Shanghai
  9. Kering Foundation to examine violence against women, children via new research program
  10. RH opens Detroit showroom
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