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Automotive

Rolls-Royce unveils boutique showroom concept to spur bespoke commissions

October 27, 2016

Rolls-Royce Boutique in Dubai, United Arab Emirates Rolls-Royce Boutique in Dubai, United Arab Emirates

 

By Jen King

Britain’s Rolls-Royce Motor Cars has selected Dubai, United Arab Emirates as the testing ground for a progressive showroom concept that leverages experiential touchpoints to connect with potential consumers.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Marriott’s Luxury Group signs on as partner of US SailGP Team
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Saks Global files for Chapter 11 bankruptcy protection
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