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Apparel and accessories

Safilo CEO: Licensing is a means, not an end in itself

January 23, 2017

Marion Cotillard wearing Dior So Real sunglasses Marion Cotillard wearing Dior So Real sunglasses

 

By Sarah Jones

NEW YORK – A brand’s decision to seek a license should be based on more than just financial goals, according to the CEO of Safilo.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. RH appoints new co-chief merchandising, creative officer
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. Kering Eyewear, Google announce AI-powered smart glasses partnership
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