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Apparel and accessories

Safilo CEO: Licensing is a means, not an end in itself

January 23, 2017

Marion Cotillard wearing Dior So Real sunglasses Marion Cotillard wearing Dior So Real sunglasses

 

By Sarah Jones

NEW YORK – A brand’s decision to seek a license should be based on more than just financial goals, according to the CEO of Safilo.

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