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Retail

Saint Laurent turns page in Paris with bookstore opening

February 16, 2024

The spot is called "more than a traditional bookstore." Image credit: Saint Laurent Conceived by creative director Anthony Vaccarello, Saint Laurent Babylone stocks the brand's lifestyle collections, also serving as an event hub. Image credit: Saint Laurent

 

French fashion house Saint Laurent has transformed a former retail destination into what it is now calling a cultural center.

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