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Internet

Saks gets luxury consumers talking with caption contest

March 20, 2012

 

By Tricia Carr

Department store chain Saks Fifth Avenue is engaging its social media followers by holding a 10-day caption contest to promote women’s spring footwear on the brand’s shoes-only Tumblr page.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. JW Marriott opens first property in Greece
  3. Bentley Home debuts picnic collection
  4. Louis Vuitton forges multiyear partnership with Real Madrid
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  7. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  8. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  9. Patek Philippe, Rolex top annual list of highest-grossing watches at auction
  10. L'Oréal to launch #JoinTheRefillMovement campaign
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