Retail
September 3, 2025
A cast of prominent models serves as the faces of the promotional initiative. Image credit: Saks/Angelo Pennetta
By Zach James
U.S. retailer Saks Fifth Avenue is spotlighting self-expression in its latest major marketing endeavor.
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","iv":"81088e4910d1218b417730f9f429e5f4","s":"b2376d1235dc6084"}
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