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Saks ups commerce-driven email strategy via monthly trend report

January 11, 2013

 

By Tricia Carr

Department store chain Saks Fifth Avenue is upping its email strategy to cater to fashion-minded, female customers through a new monthly, product-focused newsletter.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Coty earns ‘A’ score from CDP
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