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Retail

Sales associate service still key differentiator for retailers

January 23, 2020

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

By Sarah Jones

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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