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April 17, 2026
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Retail

Sales associate service still key differentiator for retailers

January 23, 2020

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

By Sarah Jones

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
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  3. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  4. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  5. The Langham Shanghai restaurant earns second Michelin star
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Prada Beauty sets tone with Touch campaign
  8. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  9. Dior goes for gold with flashy J'adore campaign
  10. Air France unveils Le Bon Marché pop-up for holiday shoppers
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