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Retail

Sales associate service still key differentiator for retailers

January 23, 2020

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

By Sarah Jones

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.

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  1. Dior traces fashion heritage at SCAD FASH Museum
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  3. Luxury brands launch crossover ambitions at Milan Design Week
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  5. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  6. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Luxury brands are now limited in naming capacity
  9. Dolce & Gabbana reworks Ray-Ban Aviator
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