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Retail

Sales associate service still key differentiator for retailers

January 23, 2020

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

By Sarah Jones

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.

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  1. Branded video episodes to increase mobile engagement during holidays
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  3. Moncler x Donald Glover hits stores
  4. Alibaba, Estée Lauder, Land Rover, BMW, One Drop Foundation and brand protection webinar
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Italian craftsmanship, positioning will keep I-beauty brands competitive
  7. Cunard sets sail with Artist in Residence program
  8. Global users searched for ‘vintage’ more than 1200 times per minute in 2024: eBay
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