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April 4, 2020
  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
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  3. 71pc of affluent parents opt to upgrade accommodations for family trips
  4. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  5. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
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  9. Marketing during the economic downturn
  10. Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
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Retail

Sales associate service still key differentiator for retailers

January 23, 2020

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

By Sarah Jones

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.

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  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. Vacation destinations on the cusp of change are most desired
  3. 71pc of affluent parents opt to upgrade accommodations for family trips
  4. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  5. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. Four Seasons, Belmond lure homebound consumers with virtual events
  8. With no trade shows, ramp up PR, content marketing and digital outreach
  9. Marketing during the economic downturn
  10. Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
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Day’s wrap: Lexus, Aman, LVMH and Alexander McQueen

Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
Alexander McQueen finds new way to engage fans with McQueenCreators