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May 21, 2025
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Retail

Sales associate service still key differentiator for retailers

January 23, 2020

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

By Sarah Jones

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
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  4. Rosewood Hotels debuts new property in Mexico
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Kering Eyewear, Google announce AI-powered smart glasses partnership
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  8. RH appoints new co-chief merchandising, creative officer
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