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April 19, 2024
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Retail

Sales associate service still key differentiator for retailers

January 23, 2020

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

By Sarah Jones

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Saks prelaunches seasonal styles from Prada
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 2019 luxury spend expected to grow highest in UK
  6. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  7. Partnership with Vinitaly brings oenology to Orient Express
  8. Dior takes a step towards film with latest perfume ad
  9. Dior explores the craft of Sauvage in new campaign
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