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Feb. 21, 2020
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Retail

Sales associate service still key differentiator for retailers

January 23, 2020

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

By Sarah Jones

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. FT's Jo Ellison on how she re-imagined "How To Spend It" for new era
  3. Lifestyle beating location as key motivator for wealthy home-buyers
  4. Understanding the returns behavior of US shoppers
  5. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  6. Register now: Women in Luxury conference New York April 15
  7. Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world
  8. Ferrari salutes storied Grand Tourers with global-themed museum exhibition
  9. How marketers can prepare for Google ending third-party cookies on its Chrome browser
  10. Rihanna, Ferrari, Anya Hindmarch and Farfetch
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