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Apparel and accessories

Savvy luxury labels diversifying digital offerings

January 27, 2021

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game let players dress their characters. Image credit: Burberry

 

By Sarah Ramirez

Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels.

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  1. Prime Day proves fruitful for both Amazon and competitors
  2. Gucci joins Ellen MacArthur Foundation in circularity strategy
  3. Gucci, Salvatore Ferragamo, Volkswagen and Pernod Ricard
  4. Dior steps up bid for China’s untapped wellness sector
  5. Q2 luxury real estate: Time on market to increase for luxury listings
  6. New York, Hamptons see double-digit super-prime sales growth
  7. Free webinar: 5 trends in the luxury goods industry
  8. Salvatore Ferragamo celebrates travel with capsule collection
  9. Lexus illustrates futuristic feel, expansive capabilities for sales event
  10. Day’s wrap: Gucci, Salvatore Ferragamo, Volkswagen and Pernod Ricard
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