Luxury Daily
World’s leading luxury business publication
March 28, 2023
  1. Why the principles of premium and luxury marketing are changing
  2. Luxury turns up heat on high watchmaking
  3. Luxury haircare market to reach $31.5B in revenue by 2027: report
  4. Chanel, Gucci, Vacheron Constantin and Wheels Up
  5. Balmain, Beyoncé codesign collection marked by haute couture 'first'
  6. Gucci gives circularity initiative physical form at latest New York location
  7. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  8. LVMH announces 2023 Prize finalists
  9. Vacheron Constantin pays homage to Ramadan in new campaign
  10. V&A Museum to host UK's first Coco Chanel career retrospective
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Apparel and accessories

Savvy luxury labels diversifying digital offerings

January 27, 2021

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game let players dress their characters. Image credit: Burberry

 

By Sarah Ramirez

Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels.

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  1. Why the principles of premium and luxury marketing are changing
  2. Luxury turns up heat on high watchmaking
  3. Luxury haircare market to reach $31.5B in revenue by 2027: report
  4. Chanel, Gucci, Vacheron Constantin and Wheels Up
  5. Balmain, Beyoncé codesign collection marked by haute couture 'first'
  6. Gucci gives circularity initiative physical form at latest New York location
  7. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  8. LVMH announces 2023 Prize finalists
  9. Vacheron Constantin pays homage to Ramadan in new campaign
  10. V&A Museum to host UK's first Coco Chanel career retrospective
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