Apparel and accessories
January 27, 2021
Burberry's B Surf video game let players dress their characters. Image credit: Burberry
By Sarah Ramirez
Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels.
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","iv":"82a629949b2902a741bd0d61bb18dc1a","s":"4a14e994172492ab"}
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