Luxury Daily
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March 1, 2021
  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Louis Vuitton playfully blurs lines between femininity, masculinity
  3. Gucci illustrates new makeup looks in beauty campaign
  4. Gucci spreads friendly greeting for upcoming capsule collection
  5. Douglas Elliman debuts aspirational multichannel campaign
  6. The luxury rebound: Brace, brace, a new era of exuberance has started
  7. Porsche pursues “the perfect line” in Taycan effort
  8. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  9. Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton
  10. Louis XIII revamps online offerings to better engage tastemakers
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Apparel and accessories

Savvy luxury labels diversifying digital offerings

January 27, 2021

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game let players dress their characters. Image credit: Burberry

 

By Sarah Ramirez

Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels.

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  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Louis Vuitton playfully blurs lines between femininity, masculinity
  3. Gucci illustrates new makeup looks in beauty campaign
  4. Gucci spreads friendly greeting for upcoming capsule collection
  5. Douglas Elliman debuts aspirational multichannel campaign
  6. The luxury rebound: Brace, brace, a new era of exuberance has started
  7. Porsche pursues “the perfect line” in Taycan effort
  8. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  9. Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton
  10. Louis XIII revamps online offerings to better engage tastemakers
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Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton