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Apparel and accessories

Savvy luxury labels diversifying digital offerings

January 27, 2021

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game let players dress their characters. Image credit: Burberry

 

By Sarah Ramirez

Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels.

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  1. Message in a bottle: The power of time and age for luxury brands
  2. Porsche documents custom design stories in video series
  3. Saks Fifth Avenue scales AI-powered voice assistant
  4. Gemfields sells Fabergé for $50M
  5. Frick Collection concert series returns
  6. Silversea appoints global head of food, beverage
  7. Diamond prices decline amid US tariff uncertainty
  8. Watchfinder & Co. names first stylist in residence
  9. Off the Cuff: A Q&A with Vispring's Clare Schifano
  10. Redesigning luxury’s growth logic: From obsolescence to regeneration
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