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Apparel and accessories

Savvy luxury labels diversifying digital offerings

January 27, 2021

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game let players dress their characters. Image credit: Burberry

 

By Sarah Ramirez

Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  3. L’Oréal, DFS expand beauty innovation in China
  4. RubiX to auction stunt car from “Fast & Furious 7”
  5. What luxury brands can learn from Lanvin’s blind boxes
  6. Day’s wrap: Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  7. Italian luxury sees 16pc growth in value: BrandZ
  8. Launchmetrics, TikTok team up to support academic research program
  9. Only 1 in 5 couples make financial decisions together: UBS
  10. Burberry launches latest AR tool to boost ecommerce
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