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May 31, 2020
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Marketing

Scarcity preference is learned childhood behavior: study

December 13, 2018

Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group

 

By Sarah Ramirez

Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.

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  1. Wellness amenities to dominate luxury real estate demand
  2. Shortening the recovery time for luxury retail: Re-boarding the workforce
  3. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Barneys’ “endless aisle” approach supported by beacons, personalization
  6. Beacons will conquer travel marketing in 2015 despite privacy concerns
  7. Dior goes for gold with flashy J'adore campaign
  8. Tag Heuer cuts Web site response time by 4.3 seconds in Q3: study
  9. All eyes on China for luxury’s recovery, but no guarantees of future success
  10. South Korea is bright spot for luxury in 2020
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