Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"f8bad6ddfd7d2a1fbd0e065814a01349","s":"650b9f099b28713a"}
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