Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"3f8ffa7cbe3d213ef24ba61e8b5137e7","s":"5dab34a10474ca27"}
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