Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"5cd227961347637a1932403f574e00f8","s":"1703e0c9726de405"}
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