Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"032a0e45197a69dfa69e1b905f6e1535","s":"5b0fb2b4426acaa7"}
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