Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"57a6d2ee78f568b19145f284602a7311","s":"08b02778201533ba"}
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