Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"8de2860014c68bcfee6ca10318f85338","s":"2bd1694b0b36e831"}
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