Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"b0f34ca73041134f8835cb742c5169ba","s":"efd61d737b305241"}
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