Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"4b404bce32cfd8026f9a1889352a3f35","s":"b1efbddffe13610b"}
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