Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"8b0ce9f81f83e7423151a92157e33191","s":"b986d453afbf2aab"}
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