Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"71902f42f724a1bf1cebdb617b5da3eb","s":"31dddaccb9a2fe13"}
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