Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"091026b4a9240eebc3361a8e73711b8f","s":"2aaa260046e7f141"}
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