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March 19, 2019
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Marketing

Scarcity preference is learned childhood behavior: study

December 13, 2018

Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group

 

By Sarah Ramirez

Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.

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  1. Television advertising is losing its clout in conversational pull
  2. Day's wrap: Estée Lauder, Prada, Tesla, Ruinart, Louis Vuitton and Moynat
  3. Moynat fetes travel ties through Orient Express documentary
  4. Jimmy Choo tests fashion foothold with limited-edition
  5. Social media is leading inspiration source for wellness travelers
  6. Day's wrap: Kering, Furla, Mandarin Oriental, Gucci, Bally and Four Seasons
  7. Kering gives corporate site a magazine-style makeover
  8. Gucci launches scholarship, nonprofit fund aimed at diversity
  9. Outlook 2019: Question for luxury brands – Who are you?
  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
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