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Marketing

Scarcity preference is learned childhood behavior: study

December 13, 2018

Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group

 

By Sarah Ramirez

Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.

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  1. Millennials - Luxury Memo special report
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  3. Register now: Luxury FirstLook 2019 New York Jan. 16
  4. Real estate firms turning to digital, personal touches to compete for buyers
  5. Future of marketing is not big data, it is big understanding: Facebook exec
  6. LVMH, Rihanna team up for luxury fashion line
  7. Omnichannel retail, Mandarin Oriental, yacht app, LVMH, John Varvatos and Rolls-Royce - Live news
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